20 



The Weekly Florists^ Review. 



Dkcbmbek 31, 1908. 



Wild Smilax 



Now on hand in any quantity. 



Can ship from Chicago at a moment's notice. 



All Cut Flowers in Large Supply at Chicago Market Rates. 



KENNICOn BROS. CO. 



WHOLESALE COMMISSION FLORISTS 

 48*50 Wabash Ave* L.D.Phone, central 466. CHICAGO 



Ji±. 



Mention The Review when you write. 



and brought the prices rather low. Out- 

 side home-grown flowers are scarce. "We 

 are still waiting for some rainy and cold 

 weather, not having had any so far for a 

 long time. 



U. J. Virgin has lost his youngest 

 boy, who died quite suddenly on Christ- 

 mas day. M.M. L. 



NEW YORK. 



The Market 



The charming, sunny holiday weather 

 holds in New York and the year promises 

 to go out in "a. blaze of glory." The 

 week opens auspiciously, not a cloud on 

 the horizon, either from a physical or 

 business standpoint. Shipments are 

 light and the demand seems natural and 

 encouraging,' witiie prices have receded 

 to reasonable figures, as is their custom 

 between Christmas and New Year 's. The 

 "first" is expected to exceed its record 

 this year; because of the re-establishment 

 of confidence in financial circles and the 

 growing disposition of the metropolis to 

 signalize its Happy New Year greetings 

 in flowers and blooming plants, now that 

 the calling methods of the old days are 

 no longer popular. 



Christmas of 1908 will long be a 

 happy memory. Plant growers invari- 

 ably declared, when the question of de- 

 mand was suggested, that "everything 

 was sold," and the majority of them 

 told the literal truth. If anything was 

 in excess it was the azalea, and yet every 

 well flowered plant of this found a ready 

 purchaser. The demand for basket com- 

 binations at reasonable figures seemed 

 to be universal. Begonia Gloire de Lor- 

 raine especially was perfect and popular. 

 The orange tree was used freely in the 

 made-up offerings, and heather, ardisiaa, 

 dracEcnas, pandanus and the new ferns 

 all did duty as never before. It was for 

 the plantsmen a banner Christmas. It 

 wih greatly encourage them in their 

 preparation for Easter, which, coming 

 April 11, gives them fifteen busy weeks 

 of planning for what is sure to be the 

 greatest Easter the florists have ever 



known. - , i 



The wholesale seedsmen of lower ana 



central New York city, and the handlers 



Start The New^ Year 



BY USING THE NEW MONARCH RIBBON, 



a ribbon of unusual brilliancy, good body, clean 

 weave and at a low price. 



The Monarch la made in a big range of rich toned 

 shades, narrow, medium and wide widths. 



The Monarch is a Florist Ribbon in every sense 

 of the word. 



Your request for our Ribbon Line 



I 



will have prompt attention. 



The Pine Tree Silk Mills Company 



I 



Mention The Review when you write. 



of green goods in the wholesale district, 

 all declare it was the best Christmas they 

 have ever known. Every perfect tree, 

 every sprig of well berried holly, every 

 yard of evergreen roping, was sold, and 

 well sold. The demand for holly wreaths 

 was insistent. Some of the wholesalers 

 put their men at work night and day on 

 these alone, and could not fill all their 

 orders. 



In the cut flower markets there was 

 no excitement, hardly a trace of pickling 

 — "the world do move," as Brother Jas- 

 per says — and the prices asked brought 

 wholesaler and retailer together more 

 harmoniously than in a generation. The 

 slight natural advance in rates for 

 Beauties and other roses, violets and car- 

 nations was accepted without a murmur, 

 and the all-night session was one of the 

 most placid, cheery and friendly I have 

 ever seen in wholesaledom in these 

 last busy seven years. Top for Beauties 

 was $1.25; for Killarney, 50 cents; for 

 Brides and Maids, 25 cents. Violets 

 touched $1.25 per hundred for specials, 

 and carnations, except for the reds, did 



not go above 10 cents at any time, and 

 most of them sold at reasonable rates. 

 There were few good chrysanthemums. 

 For the poorer samples held over there 

 was no demand. Orchids, valley, gar- 

 denias and lilies, especially the latter, 

 were abundant, and while there was no 

 scarcity in anything but roses, there was 

 no abnormal demand nor any freak 

 prices at any time. The general business 

 never seemed to be on a better common- 

 sense, supply and demand basis. 



The present week sees a reduction of 

 twenty-five per cent on everything, with 

 smaller shipments and the prospect of 

 steady rates until Thursday, when the 

 New Year's demand begins. The whole 

 week should prove a satisfactory one, 

 especially to the retailers, who were prac- 

 tically sold out of everything at noon 

 on Christmas, and who have weddings, 

 dinners and theaters galore to keep the 

 pot boiling from now on through the 

 busy winter season. The Christmas re- 

 tail business was an agreeable surprise 

 to these patient men, who ai'e the real 

 foundation of the whole structure .and 



