- r 



16 



The Weekly Florists^ Review. 



JAN0ABY 7, 190&. 



THE FLORISTS' REVffiW 



G. L. GRANT, Editor and Manager. 



PUBLISHED JVBRY THURSDAY BY 



The FLORISTS' Publishing Co. 



530-560 Caxton BuUdlnK, 

 334 Dearborn Street, Chicago. 



Telephone, Harrison 5429. 



kbgistbrbd cablb addkbss, flokvikw, chicago 



New York Office: 



Borough Park Brooklyn, N . Y. 



J . Austin Shaw, Manager. 



Subscription $1.00 a year. To Canada, $2.00. 

 To Europe, $2.60. Subscriptions accepted only 

 from those in the trade. 



Only 



Advertising rates quoted upon request, 

 strictly trade advertising accepted. 



Advertisements must reach us by Wednesday 

 moruing to insure insertion in the issue of the 

 following day, and earlier will be better. 



Entered as second class matter December 3, 

 1897, at the post-office at Chicago, 111., under the 

 act of March 3, 1879. 



This paper is a member of the Chicago Trade 

 Press Association. v,^ 



INDEX TO ADVERTISERS, PAGE 82. 



CONTENTS. 



College Course for Florists (lUus.) 5 



The Ketall Hoilst— The Roosevelt Ball 6 



— The Broken Column (lllus.) tJ 



— A (jeorgia Store' (illus.j « 



Belated Christmas Reports ; ti 



Roses— Two Points of View « 



— The t rench Awards 8 



— Red Spider on Roses 9 



Scale Insects on Ferns 9 



Dlely tra for Easter. . . , 9 



Orchids — Cattleya Lawrenceana (illus.) 9 



Benches versus Solid Beds ^', 10 



Delphinium Formosum : 10 



Curuations — Carnation Notes^East 10 



— Split Calyxes 10 



— Average Crop of Cuttings 11 



— Stigmonose 12 



— A Comoarlson of Cuts 12 



The Hill Horal Co. (lUus.) 12 



American Carnation Society 12 



Stock for Cloudy Climate 12 



To Make Moles Decamp 12 



Seasonable Suggestions — Rambler Roses VA 



— Shamrocks 13 



— Ten Weeks' Stocks 13 



— Freesias 13 



— Lorraine Begonias 13 



— Uladloll 13 



— Lobelia 13 



— Seed Sowing 13 



Experience with Cyanide 13 



Society of American Florists 14 



— President's Appointments 14 



— William J. Vesey 14 



— Eugene J. Uailledouze 14 



— The S. A. F. Report 14 



Flowers for the South 15 



Data on Floriculture 15 



American Rose Society 15 



Obituary 15 



The Hail Association 10 



Chicago 16 



Boston 20 



Detroit 23 



Philadelphia '. 24 



New York 26 



Lexington, Ky 28 



Pittsburg 28 



Department of Agriculture 30 



Seed Trade News 32 



" — Seed Trade Association 34 



— Imports 34 



— Kelway's Specialties 34 



— The Dieer Catalogue 35 



— Teneriffe 36 



Johnson's, Ltd 39 



— Literature of the Seed Trade 40 



Cincinnati 48 



BufTalo 49 



Steamer Sailings -50 



Pacific Coast 52 



— The Drought in California 52 



— San Francisco 52 



— Los Angeles, Cal 52 



— GrevlUea Thelemannlana 53 



Nursery News 64 



— Holly from Seed 64 



— Berberls Thunbergll 64 



— Japanese Maples 64 



— Utah Nursery Interests 64 



Vegetable Forcing 56 



— Vegetable Markets 66 



— Lettuce Damping Oft 66 



— Cyanide and Lettuce 56 



— Lettuce 50 



Indianapolis 67 



Baltimore 68 



St. Paul 60 



Minneapolis 60 



Grand Rapids 62 



Washington 64 



Denver 66 



Greenhouse Heating 74 



St. Louis 74 



Dayton, 78 



Kansas City 80 



SOCIETY OF AHEBICAN FL0BI8TS. 



Incorporated by Act. of Conorkss March 4, '01 



Officers for 1909: President, J. A. Valentine, 

 Denver, Colo.; vice-president, E. Q. Glllett, 

 Cincinnati, D. ; secretary, Willis N. Rudd, Mor- 

 gan Park, 111.; treasurer, H. B. Beatty, Pitts- 

 burg. 



Annual convention, Cincinnati, 0., August 19 

 to 22, 1900. 



Results bring advertising. 

 The Review brings results. 



"When the days begin' to lengthen, 

 the cold begins to strengthen." 



You lose money every way if you fail 

 to be a prompt collector: When a cus- 

 tomer owes too large a bill he either does 

 not buy at all, or he buys elsewhere. And 

 then there is the chance of loss in over- 

 due accounts. 



It is interesting to note that Carna- 

 tion White Perfection won the award at 

 the national flower show at Chicago and 

 at the exhibition of the English carna- 

 tion society at London for the best vari- 

 ety staged. 



The year 1908 proved that flowers, 

 contrary to popular impression, are not a 

 luxury. After one has been long enough 

 accustomed to a luxury, that luxury be- 

 comes a necessity. Enough people have 

 been buying flowers regularly the last 

 few years so that to a good many they 

 have become necessary and in the trade 

 depression of last year the florists suf- 

 fered as little as those in most lines. 



THE HAIL ASSOCIATION. 



The writer notes in a recent issue of 

 the Review that the Connecticut Fire 

 Insurance Co., of Hartford, is insur- 

 ing growing crops against hail. The 

 reason that greenhouse insurance against 

 hail has not been exploited by capitalistic 

 companies is that the Florists' Hail As- 

 sociation is a mutual, cooperative associa- 

 tion that furnishes insurance at first cost, 

 without accruing profits to anybody. 

 When the principle of cooperation adopt- 

 ed by the Florists' Hail Association is 

 fully understood, it is my prediction that 

 the methods of that organization will be 

 a model after which other cooperative 

 ventures in other lines will be patterned. 

 And yet, with minimum first cost insur- 

 ance to be had without paying commis- 

 sions to agents, it does seem queer that 

 florists are continually applying for such 

 insurance through flre insurance agents. 



A letter addressed to John G. Esler, 

 Saddle River, N. J., will bring full in- 

 formation concerning hail insurance. And 

 it may be well to state in this connec- 

 tion that the Florists' Hail Association 



does not employ agents, and business can 

 be transacted with the home office in New 

 Jersey with no other cost than a postage, 

 stamp to mail a letter. 



John G. Esleb. 



THIS BARD MEANS BUSINESS. 



An interested reader, Adolph Kruhm^. 

 of Harrisburg, Pa., thinks the Review's 

 efforts to attract business are too pro- 

 saic — he suggests that the following, 

 written by him especially for us, will ba 

 more efficacious: 



When wild winds blow 



And nature sleeps, 

 'Tis for the florist to show 



What plants he keeps. 



To create a demand 



He should advertise. 

 And have plants on hand 



When orders arise. * 

 We are here to help florists, 



Are "the men behind," 

 To print for them ads. 



OiT the "selling kind." 

 So let's bear quickly 



What you have to sell. 

 You furnish the copy; 



We the story will tell. 



EARLY ♦*COPY." 



The steadily increasing number of" 

 pages in the Review, together with the- 

 greater number of copies printed, makes 

 it imperative that the paper go to press 

 earlier on Wednesday in order that it 

 may be mailed at, the usual hour on» 

 Thursday to reach all Subscribers east 

 of Denver by Saturday. Advertisers and 

 correspondents can render assistance 

 which will be greatly appreciated, by 

 mailing their "copy" to reach the office- 

 of publication on Monday, or Tuesday 

 at the latest. This request is directed 

 particularly to those regular users of 

 space who make weekly changes in their 

 advertisement — help us by letting us-' 

 make your changes on Tuesday. 



CHICAGO. 



The Great Central Market. 



It is strikingly noticeable in the mar- 

 ket that the buyers of the better class- 

 are doing business, while the smaller re- 

 tailers find things stagnant. This is es- 

 pecially true of the local demand. The- 

 first-class stores have had, and are hav- 

 ing, their best season. They are buying 

 large quantities of the best stock, but 

 the small florists, who constitute* the- 

 greater number and whose purchases in 

 normal times constitute an extremely 

 large volume, are having a tough season.. 

 All they need is a little stock for fu- 

 neral work. 



The new year has started with first- 

 class shipping demand, practically every 

 buyer who relies on this market having 

 been heard from with orders for good 

 quantities. It is characteristic, however, 

 that the shipping demand calls for noth- 

 ing but first-class stock, so that the weak 

 roses and the smaller grades of carna- 

 tions have not had a good start for 1909. 



Wintry weather gave place to balmy 

 spring at the beginning of this week, 

 and the market was heavily supplied in 

 all departments, save Harrisii lilies. It 

 is again just between crops on lilies. On 

 Monday several orders for lots of 100- 

 to 200 were received at about the same 

 time. This led to a skirmish for 

 stock, but without result; the orders 

 could not be filled. It is quite likely,, 

 however, that lilies will be an oversup- 

 ply again in a few days. 



The bright, warm weather brought ini 

 the roses which had just missed Christ- 



