52 



The Weekly Florists' ReVietv* 



7AKDART T, 1909. 



PACIFIC COAST. 



THE DROUGHT IN CALIFORNIA. 



The dry, frosty weather which has held 

 a good portion of the Pacific coast in 

 its clutches for the last few weeks, is a 

 condition much dreaded by the nursery- 

 man. This is especially true of the 

 grower who devotes all or a part of his 

 land to the raising of young stock from 

 either cuttings or small seedlings. While 

 we had in most sections moisture enough 

 last month to make plowing possible, in 

 other places shallow plowing and culti- 

 vating had to be' resorted to to get the 

 land in such condition that anything 

 might be done. 



In such a season the grower is always 

 between two fires. If he plants too early 

 and there is not enough rain in the near 

 future, his cuttings or young seedlings 

 will dry out. Should he have plenty of 

 confidence and wait and keep his cut- 

 tings trenched where they will have mois- 

 ture enough for a few weeks, and the ex- 

 pected rain does not materialize, then by 

 virtue of the fact that his stock will have 

 calloused well and sprouted at the same 

 time, he must needs plant them out to 

 keep them from smothering. If, on the 

 other hand, we have an excess of rainfall 

 and the land is not perfectly drained, the 

 young cuttings, unless they be of the 

 easiest grown plants, will rot at the end 

 of the stems and another season's growth 

 will be lost. If the rain delays too long 

 in arriving and comee at the season when 

 longer days and brighter sun are the rule, 

 then the planter has to be even more 

 careful, especially when the rainfall sud- 

 denly ceases and is replaced by drying 

 winds in the early spring. This brings 

 on a condition when the ground will be 

 too wet to cultivate one day and too dry 

 and hard the following day. 



Where growers have their own system 

 of irrigating, they are spared many of 

 these trials and can regulate the mois- 

 ture when nature uses poor judgment in 

 its disbursement. But to the ordinary 

 tree and plant grower it is an endless 

 worriment — whether to plant or not to 

 plant, and whether the weather will con- 

 tinue dry or will ever be dry enough so 

 as to get on the ground at all. G. 



SAN FRANOSCO. 



The Market. 



This is the evening of the last day of 

 the year and the stirring events that are 

 just over will be but a memory in a few 

 days. Christmas came and went in a 

 blaze of glory, as far as the florists' 

 trade was concerned. There has been 

 some complaining from other lines of 

 trade, where the assertion was made that 

 the sales were not up to expectations. 

 I refer to dealers in the more expen- 

 sive articles of dress and jewelry. From 

 these admissions it is fair to assume 

 that many purchasers of Christmas gifts 

 who considered themselves unable to af- 

 ford an elegant jewel, or some such ar- 

 ticle, contented themselves with spending 

 a few dollars for a bunch of roses or 

 carnations, or a handsome fern or palm 

 in a jardiniere. This remark was over- 

 heard in many of the retail florists' es- 

 tablishments and seems to be an index 

 to conditions here. This, of course, does 

 not refer to high-priced trade, but the 

 b\ilk of business is made up in most 

 cases from peoJUe who have been affected 



Largest stock of up-to-date varieties ever Kfrown in Loomls. Remember, we grow plants 

 only for the cuttings You Ket tbe entire strength of the plant in our cuttings. We also 

 have cuttings from soil for spring delivery. 



The following varieties now ready for delivery. , 



WHITE Per 100 



Wbite Bnoluuaitress .M8.60 



White Perteotlon 2.60 



Got. Woloott 1.60 



riont Hill 1.60 



CRIMSON 



Harlowarden 1.75 



VARIEOATXSb 



La'vrson 2.00 



Prosperity 1.76 



YELLOW 



Kldorado 1.50 



1000 



$80.00 



20.00 



10.00 



10.00 



12.60 



16.00 

 12.60 



10.00 



25 cuttings at 100 rate; 260 cuttings at 1000 rate. Unrooted cuttings at half price. 



All exiuress cliArses prepaid by us. Cuttings are free from disease and well 

 rooted. Satisfaction guaranteed. 5 per cent discount on orders with casb or will ship 

 0. O. D. Examination allowed In either case and plants returned at our expense if not 

 satisfactory. 



BTRAWBKRRT PLANTS (Dollar variety), best shipping berry in the world, $6.00 

 per 1000, f . o. b. Loomis. 



Loomis Carnation Company 



D. r. RODDAN ft SON, 

 Proprietors. 



LOOMIS, CAL. 



Mention Tbe Review when you write. 



Yellow Callas 



(Richardia Elliottiana): 



1000 bulbi that wUI bear 2 to 4 flowers $20.00 per 100 



3000 bulbs that will bear 1 to 2 flowers 15.00 per 100 



Prices F. O. B. Santa Cruz. 



All first-class stock. 



THOMAS THOMPSON, Santa Cruz, Cal, 



Mention The Review when you write. 



to some extent by the financial depres- 

 sion. 



After the clean-up, it is safe to say 

 that all the dealers, both wholesale and 

 retail, in the neighborhood of San Fran- 

 cisco were well satisfied with the cut 

 flower business. In reference to the gross 

 receipts, as compared with those of last 

 year, a general opinion seems to put them 

 slightly larger. Stock of all kinds was 

 only in fair supply and it has become, 

 if anything, scarcer since Christmas. We 

 have had considerable frost and but little 

 sunshine, and as a result we are not 

 showing much in the floral way at pres- 

 ent. The price of flowers is practically 

 unchanged and the demand for New 

 Year's has further helped to keep the 

 supply away down. 



Although there has been no great 

 amount of rushing incidental to New 

 Year's trade, there is a healthy inquiry 

 for good stuff, which the retailers are 

 having not a little trouble to fill. Fu- 

 neral orders have made heavy inroads 

 into everything that is light colored 

 enough to be used, and violets have 

 proven to be a friend in need to the poor 

 florist who finds himself in a pinch. 



Various Notes. 



Jean Mialocq, the well-known land- 



scape gardener, has returned to San 

 Francisco after an absence of a year, 

 spent in Europe. 



J. M. Stark, formerly of Fresno, Cal., 

 is now located at Berkeley, Cal. 



W. G. Marshall, the Fresno nursery- 

 man, is in town on a few days' visit. 



C. C. Morse & Co. have purchased a 

 large tract of land near Hayward, Cal., 

 and will devote it to their growing de- 

 partment. 



Miss L. B. Penniman will shortly open 

 a retail store in Berkelej, CaL 



The Bay Tree Nursery Co. has opened 

 a sales yard on Telegraph avenue, Oak- 

 land. G. 



LOS ANGELES, CAL. 



I have seen it stated that the compe- 

 tition of the Japanese gardeners does 

 not hurt the trade at large, but I think 

 any who are of that opinion are not 

 growers of plants. The truth is, the com- 

 petition of the Japanese has hurt the 

 nurserymen of this vicinity to a more 

 than slight extent. They have caused 

 overproduction in plants, palms and shade 

 trees, resulting in cutting prices in two. 

 Last year the trade stopped patronizing 

 the Japanese to a great extent, with the 

 result that the Japanese started peddling. 

 They have about twenty wagons going 



