r ■^ 



The Weekly Florists^ Review* 



• ^■^.^■ 



Jaxuaby 21, 1909. 



, 



U KNOW U8J 



LET'S f^NOW Ul 



Good Resolutions 



Step out of the beaten path during 1909 ! 



Launch yourself in the Up-to-Date field which 

 offers the most opportunity for success ! 



Reap the benefit of our years of experience in 

 originating 



And getting together the most UP-TO-DATE line of 



FLORISTS' SUPPUES, NOVELTIES, and RIBBONS, so 



essential to the successful florist. 



Follow the example of the determined seeker after 

 success ; enroll as a patron of the Rice Standard. 



The Leading Florists' 

 Supply House and 

 Ribbon Specialists 



M. Rice & Co. 



Importers and Manufacturers 



1220 Race Street 

 PHILSDELPHIA, PA. 



Mention The Review when you write. 



...NEW YORK'S 400. ... 



SING THE PRAISES OF 



Marjorie Qould Sets New Style in Bouquets for Debutantes 



La Pompadour, Deslamed by her Clever Mother, takea Society by Storm. 



From the New York Evening Journal, January 11, 1909. 



What promises to become one of the greatest fads in society is the new floral 

 piece, "La Pompadour." such as was carried by Miss Marjorle Gould, at her coming- 

 out dinner and dance at the Hotel Plaza. The creation, which consists of American 

 Beauty roses, ferns and lilies of the valley, was made by Alex McConnell , society florist. 



"La Pompadour" is a loose bunch of flowers arraneed in pyramidal form, stand- 

 ing about two feet in height. It required much effort on the part of the young 

 debutante to carry it. 



Miss Gould's floral piece was the idea of her«talented mother, Mrs. George Gould. 

 She wished for something elegant but plain, and with the aid of Mr. McConnell, 

 designed "La Pompadour." 



Bordi^ng the roses is a fringe of lilies of the valley that fall over a ruche of 

 blush pink chiffon spangles with crystal dew drops. This is fitted into a holder of 

 lace made of blush chiffon on which a lace desigb is painted in white. The latter is puffed and shirred and has the artistic French touch, 

 which makes the new creation one of the most exquisite floral designs known. Tied around the stem ia a broad pink satin ribbon, veiled 

 with dew drop chiffon, making a big bow with long ends. 



BKWARE OV IMITATIONS. Infringers will be prosecuted. We are the orlelnators and sole diatribntora of the kenuine 

 SparklioK Dew Drop Chiffon, REOI8TEBKD IN THB VMIT£D STATES PATENT OFFICE. Write for samples. 



/ 



UEf/DMPCHIFflJN, 



Reoistebkd. 



WERTHEIJHER BROS, 



The National Floral Ribbon House 



:: 6fi0 BROADWAY :: 



New York City 



KIFT'S 



NEW FERN ui 

 BERRY GLOBE 



The newest and latest novelty of its klod. 

 Three sizes; 5-ln., $3.00 per doz.; 6-in., $4.00 per 

 doz.: 7-in., $6.00 per doz. Packing free. F. Q, B. 

 Philadelphia. Send for Catalogue. Partridge 

 Berry Sprays, $3.00 per 1000. 



Robiil Klft, 1725 chettairt $t . PJilladelphla, Pi. 



Horists' Refrigerators 



Write us for catalogue and prices, stating size 

 you require, and for what kind of cat flowers 

 you wish to use the refrigerator; also state 

 whether you want it for dlaplay or only for 

 ■toraKe. 



McCray Rifrigerator Co.i<^o'.S';i£<T>.. 



JOS. G. NEIDIN6ER 



1513-15 Germantown Avenue. PHILADELPHIA 



OUR SPKCIALTIX8: 



Wax Flowers, Wax Flower Designs 



Wheat Sheaves, Wlelier Pot Covers, Plant Stands 



Send for handsomely illustrated catalogue; 

 can also be used as design book. 



Lion & Company 



Manufacturers of the Colonial Brand of 



RIBBONS and 



CHIFFONS 



114-116 



sprtn,st. New York 



MTLOOK^^i 



All goods bought from our catalog will be 

 shipped anywhere in tHe United States upon 

 condition of " fire the goods back at our ex- 

 pense if they do not please you." 



This makes the buying of our goods as safe 

 as though you selected every piece personally 

 from our vast stock. 



