'<; 



The Weekly Florists' Review. 



Januaby 21, 1909. 



seller; third, the ability to gauge the 

 market correctly. 



Perhaps the best way to bring out the 

 first point clearly is to narrate a little 

 incident that occurred a few years ago 

 at the opening of the flower season. A 

 salesman oflfered one of the brightest 

 Philadelphia buyers a bunch of American 

 Bbauty roses of unimpeachable quality. 

 The buyer was evidently pleased, but he 



tions as he finds them and makes the 

 best of the material offered. 



The third point is probably the most 

 important of all, for the market is sub- 

 ject to such extraordinary fluctuations 

 that even the best buyers must be caught 

 at times. A clever buyer never admits, 

 even by a wink of an eyelid, that he has 

 overbought or oversold. Supply and de- 

 mand may be changed in a moment, and 



Decoration for loauguration of New York's Governor. 



asked one question: "How many plants 

 have ^ou?" The answer was unsatis- 

 factory, showing that the stock was not 

 sufficient to produce a steady supply of 

 Beauties when they were most needed. 

 The buyer at once declined and pur- 

 chased what he needed from a salesman 

 whose stock and record warranted the 

 belief that his roses would be forthcom- 

 ing in midwinter. 



The second point, perhaps, is one of 

 personality combined with a certain 

 amount of fair dealing, of geniality. 

 Stating clearly what is wanted and set- 

 tling promptly when settlement is due 

 are important factors. An able buyer 

 will not find fault unnecessarily or de- 

 mand impossibilities. He accepts condi- 



despite the utmost care some unforeseen 

 condition will arise completely destroying 

 all calculations. 



There are- a few kindergarten rules 

 that the best buyers always observe. 

 They insist on a slip with every order, 

 verify that slip at once, and at once 

 either O. K. it or make their claim. An 

 ord«r, once given, stands. Claims are 

 made only when absolutely necessary; 

 better, far better, not to deal with a 

 man, they say, than to have friction. 



The best buyers agree that it is better 

 not to "bear" the market ^hard in times 

 of overproduction where quality is de- 

 sired. They could often buy more 

 cheaply than they do, but . feel that by 



doing so the quality would certainly 

 retrograde. 



The methods adopted for "bearing" 

 the market during times of scarcity are 

 many and varied. I quote again: 



"What a pleasure it must be to you 

 to know when you get up each morning 

 that so many of your flowers are sold 

 absolutely I " 



This cheerful comment was from a 

 buyer who was short of some of the stock 

 in question. One cannot help admiring 

 such a buyer. He had the art of seeing 

 and ability of pointing out the sales- 

 man 's weakest point. The nbvice would 

 probably have said, "I must have those 

 flowers at once, no matter what they 

 cost," and then might have disputed the 

 bill afterwards. Phil. 



AN ALBANY DECORATION. 



William C. Gloeckner had the decora- 

 tion in the assembly chamber at the 

 state capitol, Albany, N. Y., when Gov- 

 ernor Hughes was inaugurated for the 

 second time. The accompanying illus- 

 tration gives a better idea of the way 

 the flags were used than it does of the 

 disposition of the plants and cut flowers, 

 but flags were by no means the principal 

 feature of the decoration. Many wagon- 

 ioada of palms and ferns were used, and 

 over 700 yards of laurel wreathing. Of 

 the cut flowers, the principal feature 

 was a vase of sixty magnificent Killarney 

 on a pedestal near the center of the 

 platform. 



VIEGAND'S ESTABLISHMENT. 



The accompanying illustrations are 

 from photographs made at the establish- 

 ment of A. Wiegand & Sons, Indianapo- 

 lis. Two of the pictures show the in- 

 terior of the store at chrysanthemum 

 time, one of the pictures affording a 

 glimpse into the conservatory. The ex- 

 terior view shows the store front and 

 show housed The pictures give evidence 

 that Wiegand & Sons have facilities for 

 handling an excellent business, and that 

 their establishment makes a showing like- 

 ly to attract the best class of trade. 



EARLY ASTERS. 



What time should asters be sown to be 

 in bloom by the first part of July and 

 what are the best kinds to be forced? 

 G. & G. 



To have asters in flower by July 1, 

 greenhouse treatment will be necessary. 



The Street Front of the Establishment of A. Wiegand & Sons, Indianapolis. 



