14 



The Weekly Florists' Review; 



FBBHtTAUY 4. 1909. 



I 



II 



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THE RETAIL 



FLORIST...... 



i 



i 



A STORE IN SILVER BIRCH. 



Pictured in this issue is the unique 

 store of Harry J. Hoflfmeir, at Eighty- 

 third street and Broadway, New York. 

 The store throughout is finished in silver 

 birch, the furniture being specially made 

 to correspond with the trimmings of the 

 room. The work-room is at the rear, 

 with the office above it, reached by the 

 stairs shown in the center in the illus- 

 tration. It will be noted that there is 

 no sales counter in the store, this now 

 being considered unnecessary in flower 

 stores which cater to high-class trade. 



Mr. Hoflfmeir also has a store at At- 

 lantic City, and eight greenhouses, with 

 three acres of land, at Northfield, N. J. 



THE SCARLET HEART. 



The heart in the illustration was made 

 entirely of Liberty roses, their scarlet 

 being much favored by members of the 

 Roman Catholic Church. The arrange- 

 ment at the base is particularly light and 

 eflfective, affording an excellent setting 

 for the scarlet flowers. This always is 

 a striking design, especially if, as often 

 happens, all the other arrangements are 

 of white flowers. This is the work of 

 Charles Henry Fox, at the Sign of the 

 Rose, Philadelphia. Phil. 



STEAM ON SHOW WINDOWS. 



T noticed an article in the Review of 

 January 21 on "Steam on Show Win- 

 dows." One way, and I think the only 

 way, lo prevent frost from forming is 

 to have the glass double, with an air 

 space of two inches or more between the 

 glass. This air space must be perfectly 

 tight, to insure its eifectiveness. We 

 build expensive walls for beauty and to 

 keep out the cold; why not plan to have 

 the most valuable part of the store 

 built to^ insure its beauty and useful- 

 ness? The additional glass may be re- 

 moved during the summer. 



J. V. WiCKLER. 



A NOVEL DECORATION. 



The decorations for the midwinter ball 

 in Horticultural hall. Philadelphia, Jan- 

 uary 29, introduced at least one novel 

 feature. It was an electrical sunburst, 

 represented by a ball of fiery red in the 

 center, with electrical beams varying 

 gradually from red to orange and yellow 

 radiating from it. The boxes of plaster 

 of Paris, which have proved so popular 

 in recent fall decorations, were again put 

 in })osition. The^e boxes are perhaps three 

 feet high, with steps approaching on 

 both ends, and open behind. The boxep, 

 with the addition of rugs and chairs, 

 form favorite vantage points for seeing 

 and being seen. They were decorated 

 with choice Acacia pubescens, and white 

 azaleas set in plaster of Paris vases, of 

 pleasing design. The stage effect was of 

 an Italian garden in which choice Cibo- 

 tium Schicclei were conspicuous, white 

 columns bcin^i; wet} to relieve the green. 



Above the boxes were double eleclricTl 

 arches, tastefully adorned with wild snii 

 lax. Four special chandeliers were hung 

 in a square, high up, where light wa.^ 

 needed. The table decorations were 

 spring flowers, excepting the patronesses ' 

 table, which was adorned with American 

 Beauties. Over 100 tables, each with its 

 own variety of tulip, of daffodil, free?ia, 

 or white lilac, presented a charming 

 effect. 



This decoration was the work of .1. .1. 

 Habermehl 's Sons. I am indebted for 

 the description to the courtesy of John 

 P. Habermehl. Phil. 



STORING GALAX. 



Will you tell us at what temperature 

 galax leaves should be kept in coM 

 Ftorage? W. & S. 



This inquiry comes from a rctrii fl( - 



rist. Galax leaves bought in the ordinary 

 quantities handled by retailers can be 

 kept satisfactorily in the bottom of the 

 ordinary cut flower bOx. If a case of 

 galax is bought, store it away, in the 

 refrigerator and cover the leaves with 

 damp moss or wet sacking, anything that 

 will keep the air away from the galax 

 leaves. As needed, take out a few of 

 the leaves, clip the stems a bit and stand 

 in shallow pots of water. Keep a supply 

 ahead in water, for they are much better 

 for use after having stood a few days 

 in water. If the pots are kept in a cool 

 place the leaves will keep several weeks. 

 Where galax leaves are placed in cold 

 storage warehouses to remain a consider- 

 able time they are kept in the coolest 

 room which is still above freezing; if 

 frozen the leaves spoil quickly on ex- 

 posure to the air. F. K. 



FOR A RAILROAD DINNER. 



The florist often is called upon for 

 special decorations, where relatiopship to 

 the character of the dinner, or of the 

 diners, is required rather than the ar- 

 tistic arrangement of fine flowers. These 

 decorations often test the skill of the 

 florist, for nothing is more difficult than 

 to execute a decoration of this class in a 

 manner that will appeal to the artistic 

 sense. How M. A. Bowe, New York, re- 

 cently built a railroad amid the flowers, 

 on a dinner table is shown in the ac- 



The Bleeding Heart. 



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