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The Weekly Florists^ Review. 



FBBBDA.BX 11, 1909. 



house at 56 degrees at night and 75 to 

 80 degrees during the day, and give 

 plenty of water. Use the syringe twice a 

 day during bright weather and give 

 plenty of air. 



While these soils are far from being 



ideal rose soils, they are still capable of 

 producing good young stock and also, 

 with the proper admixture of fertilizers, 

 of growing good flowering plants. The 

 quality of the soil is not the cause of 

 the roots decaying. BiBES. 



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fi^^i^^}^^ ifeST igisnsj^La^JSLa^La^L; 



THE RETAIL 



FLORIST 



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THE ROSE CRESCENT. 



The crescent in the illustration is made 

 of pink and white roses, with a back- 

 ground of cycas sprays, the lines of the 

 crescent being softened by sprays of 

 adiantum. It is one of our series of 

 funeral designs by Charles Henry Fox, at 

 the Sign of the Bose, Philadelphia. Mr. 

 Fox finds this a very useful design, which 

 gives excellent value where a not too ex- 

 pensive floral offering is desired. 



Phil. 



AN ELKS* DESIGN. 



The illustration on page 7 is repro- 

 duced from a photograph of a design 

 used by the Elks at Joliet, 111., in 

 whose clubhouse many a visiting flo- 

 rist has been entertained. The design in 

 question was conceived and executed by 

 Albert C. Eott. All members of the 

 order will appreciate its significance and 

 appropriateness. 



The design can, of course, be made of 

 any stock which is available, but much 

 of the effect will be lost if the wreath 

 is made too solid; better loose sprays of 

 boxwood with the flowers on stems of 

 some length, so that the arrangement will 

 appear light and graceful rather than 

 heavy. Mr. Bott has used white lilac, 

 when in season, for this design, with ex- 

 cellent results. 



A BOATWRIGHT DECORATION. 



The recent visit of E. H. Harriman to 

 Augusta, Ga., gave to the Boatwright 

 Floral Co. the largest order of the year 

 — the decoration at the Country Club 

 for the banquet given by the Augusta 

 Chamber of Commerce. Mrs. Allan Bbat- 

 wright directed the work. 



Southern gray moss and graceful vines 

 covered the ceiling and formed a can- 

 opy over the heads of the guests. Nu- 

 merous pink-shaded lights emphasized the 

 delicate traceries of moss and vine and 

 shone with a soft and witching glow. 

 In the center of the ceiling, where the 

 garlands of misty gray and glistening 

 green were drawn together, an immense 

 wreath of pink and white carnations 

 was suspended and fastened with a bow 

 of rose colored chiffon that looked like 

 an immense fluttering butterfly. 



In the corners of the room the fes- 

 toons of vine and moss were caught 

 with rose-colored lights. Forming a back- 

 ground around the places of Mr. Harri- 

 man and the speakers was a bank of 

 lilies, ferns and palms, and over the 

 mantel, just opposite, was another beau- 

 tiful bank of the same flowers and foli- 

 age. Huge white and gold pedestals 

 filled in the spaces between the windows. 



and were surmounted by banquet vases 

 bearing tall lilies and ferns. The cen- 

 tral ornament of the banquet table was 

 an immense gold basket, which stood on 

 a circular mirror. This was fiUed with 

 Bride and Bridesmaid roses and long 

 sprays of asparagus. On the handles 

 of the gold basket were great gauzy 

 bows suggesting butterflies like the one 

 in the center of the ceiling decoration. 

 The ends of the tables were decorated 

 vrith the same gold baskets filled with 

 pink and white roses, only of smaller 

 size. Smilax was garlanded over the 

 table, allowed to drape the ends and 

 sides, while violets were scattered with 

 apparent carelessness over the board. 

 Besides the long table, which filled, the 

 length of the Country Club hall, were a 

 number of smaller ones adjoined, and 

 upon each of these were low bowls of 

 pink and white carnations, garlands of 

 smilax and scattered violets. 



The adjoining cafe and smaller din- 

 ing room were decorated on the same 

 general plan, but with a variation in 

 the color. The red walls of the cafe 

 gave the color note in this room. Bed 

 lights glowed among the green vines 

 and draperies of gray moss. The man- 

 tel in this room was artistically deco- 

 rated at one end with a high vase of 

 silvery birch bark, filled with red car- 

 nations, and at the other with a unique 

 and beautiful twig basket from which 

 poinsettias, in their cardinal brightness, 

 shone. In the center of the mantel was 

 a large bowl of Bichmond roses. 



RETAILERS WANT NOVELTIES. 



That the leading retailers more and 

 more are coming to appreciate the need 

 for novelty is clearly in evidence this 

 season, according to S. B. Wertheimer, 

 who has in the last few months visited 

 the best stores in most of the large 

 cities. "I never have seen a time," 

 says Mr. Wertheimer, "when there was 

 so keen an interest in new articles. Of 

 course the smaller stores are still con-' 

 tent with the staples in all lines of sup- 

 plies, but the leader in each town seems 

 to at last be wide-awake to the fact that 

 to hold the lead something must be 

 offered that is not to be had in every 

 other store. The reputation of being a 

 season ahead of the rest of the town is 

 the best sort of advertising for a flower 

 store, and a good many retailers have 

 found it out. Good novelties in the way 

 of accessories for use with flowers are 

 not so easy to pick up, and anyone who 

 has a really good thing now has only to 

 let it be known to get all the business 

 he can conveniently handle." 



Crescent of Rotes. 







