22 



The Weekly Florists' Review* 



June 10, 1909. 



Niessen's 



News Column 



Many have found it finan- 

 cially profitable to deal here ; 

 that, after all, is the most 

 essential point to make deal- 

 ings satisfactory. 



We do not claim to do the 

 impossible, but we do claim 

 that we do things just a trifie 

 better; that fact is at once 

 apparent when dealing with 

 us. 



Promptness to a degree of 

 perfection ; care and attention 

 only possible by results of a 

 well-organized system. We do 

 not know what confusion is. 

 This applies to an inquiry, an 

 order, or anything pertaining 

 to the furtherance of your and 

 our business interests. 



Convince yourself of what 

 we say. You will find that 

 we confine ourselves strictly 

 to facts. 



OUR WEEKLY PRICE LIST 

 WILL INTEREST YOU 



TheLeo Niessen Co. 



Wholesale Florists 



1209 Arch Street 



PHILADELPHIA 



Op«a from 7:00 •. m. to 8:00 p. m. 



The Finest Now that Summer is here 



it is more a question of quality than 



l^ll^^l"^^^ of price; you want to know where 



^^^^^^^^^^^ you can get the best roses. We 



~^~~'""^— ^ have new crop AMERICAN 



BEAUTIES and eastern-grown KAISERIN that cannot 



be equaled by any others in the market today. May we send 



you a trial order? We are sure that these roses will please 



you; we have enough to fill all orders^ both small and large. 



W. E. McKISSICK & BROS. 



WHOLESALE FLORISTS 



1619-21 Ranstead St., PHILADELPHIA, PA. 



Mention The Review when you write. 



PHILADELPHIA. 



The Rising Eastern Market. 



I dislike high sounding, many-syllabled 

 words that seem to imply the writer's 

 inability to express himself clearly in 

 good English, but there is one word that 

 expresses a meaning that no dozen small 

 words can convey; I mean the word 

 eleemosynary. When this word was first 

 used in a group of business men it was 

 Greek to most of us. The man who used 

 it (I think it was Herbert G. Tull) ex- 

 plained with a laugh that he had learned 

 what it meant by sad experience. A man 

 was making out a bill for professional 

 services and consulted a friend as to 

 whether he had asked enough. The friend 

 took a pen and added a cipher on the 

 right of the bill, remarking that he did 

 not believe in eleemosynary work. 



Eleemosynary is the only word prop- 

 erly describing the market conditions to- 

 day — a great deal of work is being done 

 for nothing. This is the more aggravat- 

 ing because preparations had been made 

 for a particularly active week during the 

 early part of June. The weddings, school 

 commencemeats, and social festivities 

 were relied upon to more than consume 

 all the good flowers produced. This they 

 have signally failed to do. Oak Lane, 

 Bryn Mawr . and Ogontz have had their 

 commencements, the pretty girls have 

 been married, or at least all who have so 

 far made up their minds have been, and 

 the local market remains dull. The south 

 has done nobly, the west has added its 

 quota and that section of the country, 

 fondly described as down east, has also 

 contributed something to the shipping 

 demand. Yet all these combined have 

 failed to make business as it should be, 

 with the drag of local dullness. Various 

 reasons are given in explanation : There 

 is less doing, the car-strike, happily ended 

 now; the peony avalanche, the warm 

 weather following the cool, cloudy period ; 

 you can take your choice, the result re- 

 mains. 



I have devoted much space to the above 

 preamble, believing that a thing so un- 



accountable should be brought home to 

 those interested in the Philadelphia mar- 

 ket in a way that would impress them. 

 The demand out of town has been largely 

 for Beauties, valley, choice roses and 

 choice orchids, while in town sweet peas, 

 daisies and peonies were favored. The 

 peony certainly carried out the American 

 idea of getting the most for your money 

 to a marked degree. Peonies could be 

 bought at your own price in the wholesale 

 market, especially where selection was 

 not required. They afforded the retailers 

 a great opportunity to furnish a hand- 

 some commencement bunch for a moder- 

 ate number of shekels. 



Cattleya Gaskelliana has appeared as 

 an aid to Cattleya Mossiae and is favored 

 by those desiring a less expensive orchid. 

 The greenhouse grown gardenias are so 

 scarce that the best of the southern are 

 welcomed even by the critical. Outdoor 

 sweet peas are becoming more plentiful; 

 the price is gradually declining. Easter 

 lilies have not sold well this week (ending 

 June 9). There are still some nice callas 

 about. Good spikes of Gladiolus America 

 are seen. The green market is rather 

 dull. 



The Beauty Situation. 



A curious change has come over the 

 scene. Philadelphia's most important cut 

 flower, the American Beauty rose, for so 

 long the leader, now has its leadership 

 questioned. Not by the buyers, nor by 

 the flower-loving public — they continue 

 loyal. The immense amount of advertis- 

 ing, as Mr. Cartledge puts it, given the 

 American Beauty rose, makes its follow- 

 ing formidable, far more formidable 

 than that of any other variety of rose, 

 or of any other flower. But the growers 

 are wavering, and without the growers 

 even the most enthusiastic must admit 

 that the Beauty cannot hold supremacy. 

 There is not a rose grower whose flowers 

 come into the Philadelphia market, ad- 

 mittedly a Beauty market, who has not 

 tried to grow the queen of roses. They 

 have all assured their friends with a 

 smile that they could grow Beauties, and 

 they have all dropped out until the num- 

 ber continuing to grow the queen of roses 



