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54 



The Weekly Rorists' Review* 



June 17, 1909. 



QROWER AND RETAILER. 



[Concluded from page 52.] 



nursery business from the retail stand- 

 point. 



I confess I do not know why the com- 

 mittee on program used- the words "re- 

 liable retailer" in naming my subject, 

 for all retail nurserymen are supposed 

 to be reliable. 



Need of Mutual Helpfulness. 



The relations between the grower and 

 the retailer should be of the pleasantest 

 character, and each should strive to do 

 his best to assist the other and to pro- 

 tect him, for the very reason that the 

 success of each is dependent upon the 

 success of the other. It is true the 

 grower could say that he could get along 

 well without the retailer, that he could 

 market his trees at perhaps a bigger 

 price than he is getting for them now, 

 but is he fitted by experience and ability 

 to go ahead and do so? On the other 

 hand, the retailer might say that he could 

 go ahead and grow stock and be inde- 

 pendent of the grower, but the same 

 question arises again — is he experienced 

 and has he the ability to go ahead and 

 do so? I think you will agree with me 

 that in the majority of cases neither one 

 is fitted or experienced for the duties of 

 the other. Such being the case, then 

 both are helpless without the assistance 

 and good will of the other. 



It therefore behooves the grower to 

 protect and assist the retailer, and the 

 retailer to do likewise. 



Care in Growing and Grading. 



The grower should be careful in the 

 propagation of his stock. He should see 

 that his varieties are not mixed, and 

 above all that the stock is absolutely true 

 to name. 



Care should also be exercised in grad- 

 ing, 80 that the most exacting retailer 

 will have no cause for complaint when 

 stock is delivered to him, for there is 

 nothing more exasperating, when you 

 feel that you have a fine lot of stock 

 coming from someone, than to find on 

 delivery that it is not up to grade either 

 in height, caliper or quality, and de- 

 livery of this kind means loss to both 

 parties and an additional expense, not 

 only in money, but a bunch of "cuss 

 words" as well. 



On the other hand, the retailer should 

 remember that nature is not as good to 

 some varieties as to others, all of which 

 should be taken into account when trees 

 are being sorted. 



SeUing Wholesale to Consumers. 



There is another point I ,wish to draw 

 the attention of the grower to, and that 

 is the practice of sending wholesale price 

 lists and surplus lists to the consumer. 

 If there is anything that is altogether 

 unfair or unjust to the retail nursery- 

 man, it is this practice. There is no 

 reason under the sun why a consumer 

 should be able to buy trees and shrubs 

 at wholesale. 



You would not expect to go into a 

 wholesale clothing house and buy a suit 

 of clothes at the same price as the retail 

 clothing merchant, and I can see no rea- 

 son why the consumer in our line should 

 be accorded this privilege. Do not un- 

 derstand me as saying that anyone here 

 makes this a practice, but I have had a 

 number of wholesale lists sent into our 

 office by our agents which have been 

 picked up by them from prospective cus- 

 tomers. I 



PEONIES 



Strong Plants 

 Leading Sorts 



$ 5.00 per 100 

 35.00 per 1000 



Geo. J. Foster 



NORNAL, ILL. 



Mention The. Review when you write. 



Wild Bros.' Peonies 



Our Peonies, which we make a specialty, are 

 grown and have blossomed on our grounds 



We offer Festiva Maxima, Whitleyi (Queen Victoria), Bride, Andre 

 Lauries, Exceleior, Floral Treasure, Humei, Lee's Grandiflora Rubra, 

 L'Esperance, Queen Emma, Rosea Superba, and a hundred other varieties 

 for the commercial florist and amateur. SPECIAL PRICES FOR 

 EARLY ORDERS. Send us list of your wants for quotations. 



We also offer a sreneral line of ornamental stock. 



Evergreens, Shade Trees, Shrubs, Etc. 



Trade List laauad In BMtson 



Wild Bros. Nursery Company 



Established 1875 SARCOXIE, NO. 



Meption The Review when you write. 



American Beauty ^'mmooo 



strong, clean, healthy plants from benches. We need the space; hence this low quotation. 



35 Randolph Street 



CHICAGO 



J. A. BIDLONG, 



If you are in the wholesale business, 

 be satisfied to dispose of your products 

 to the retailer, and I am sure that if the 

 stock is good and prices are right you 

 will have uo trouble on this score. 



Rights of the Landscape Gardener. 



Before closing there is just one ques- 

 tion I wish to call to your attention, and 

 that is, whether the professional land- 



