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The Weekly Florists' Review* 



July 1, 1009. 



As was advised in spray Avork, wire all 

 weak stems, keeping them in their natu- 

 ral position in the piece, and let all fall 

 in line with the one scheme of the de- 

 sign. Gertrude Blair. 



TAFT'S HOME IN WINDOW. 



The window display in the store of 

 Thomas F. Galvin, Boston, has been at- 

 tracting more than the ordinary atten- 

 tion. It is an exact reproduction of the 

 summer home and grounds occupied by 

 President Taft, at Beverly Farms, Mass., 

 and was installed by W. W. Bawson & 

 Co., under the direction of Maurice Fuld. 

 The accompanying illustration is from a 

 photograph made through the glass. 

 While there is some reflection, the picture 

 is sharp enough to show some of the de- 

 tail. The window has been the center of 

 a throng ever since it was completed. 



POPULAR PRICES PAY. 



The Fleischman Floral Co., at its store 

 in the Eailway Exchange building, Chi- 

 cago, never carries white roses in stock. 

 Although the Fleischman business is 

 among the largest in Chicago, this store 

 probably sells as few white flowers as 

 any store in the city ; its work is for the 

 live ones. 



Bridesmaid is not carried in stock, Kil- 



the depressed state of the wholesale mar- 

 ket. The store always carries 200 to 300 

 long Beauties in stock, whether the 

 wholesale price is $2 per dozen or $6 per 

 dozen. 



For the last two or three years the 

 Fleischman policy has been one of popu- 

 lar prices; the charges are less than they 

 were at the time of starting the Railway 

 Exchange store and they are kept at a 

 level no higher than is charged by any 

 really flrst-class flower store. Mr. Wien- 

 hoeber says that while the class of trade 

 handled does not consider price except 

 as secondary to .quality, the buyers are 

 quick to note that they are not being 

 overcharged; that confidence in the store 

 has resulted, with the further result that 

 the business has more than doubled 

 within three seasons. 



THE PILLOW. 



After mossing the frame, the average 

 maker of a pillow stems carnations and 

 sets them in solidly all over the design, 

 then adding his trimming. Albert C. 

 Rott, at Joliet, 111., covers his mossed 

 frame with green, then puts on a plateau 

 diagonally across the center of the de- 

 sign to carry the lettering, and makes 

 up the rest of his pillow loosely, so that 

 each flower stands out and shows its in- 



Taft's Summer Home in a Boston Florist's Window. 



larncy having been found the only pink 

 rose that is needed. At present no Rich- 

 mond are carried, because the trade does 

 not call for it in summer. ' ' It looks too 

 hot, ' ' said George Wienhoeber. 



In the last few weeks the bulk of the 

 business has been done with Beauties, 

 which have been so abundant that the 

 best stock could be bought in quantity 

 at a price which gives more than the 

 usual percentage of profit. The Fleisch- 

 man class of trade knows nothing of 

 flower markets, but is a keen judge of 

 quality. Therefore, when good Beauties 

 can be shown in quantity, they are sal- 

 able at usual prices without regard to ' 



dividuality. Less stock is required than 

 to make the pillow by the formal method, 

 but better flowers are required. In the 

 accompanying illustration Bride roses and 

 mignonette, with a few sprays of valley 

 and some Easter lilies, were used. 



DECORATING VEHICLES. 



Will you kindly tell me how to deco- 

 rate my one-horse driving turnout for a 

 floral parade? I want to know the kind 

 and color of flowers to use. In decorat- 

 ing the wheels, should I keep to one 

 color of flower? Could immortelles be 

 used on the harness? I would like to 



hear from some one who has had ex- 

 perience. This parade is to take place 

 July 5. H. M. 



Your question is one which may be 

 answered in a few words or by going into 

 details, drawn into a long story. 



In the first place, when decorating a 

 buggy, auto, wagon or any other vehicle, 

 unless you decide on some certain scheme 

 and work along those lines, the chances 

 are your rig will not make much of a hit. 



Not knowing the style of your vehicle 

 or the color, it is rather hard to suggest 

 a decoration for it. The sum of 

 money you wish to spend must also be 

 taken into consideration. Being a florist, 

 naturally you will want to use real flow- 

 ers, but my advice would be to use mostly 

 paper flowers. They are more easily 

 fastened and are not apt to wither, un- 

 less you happen to get caught in a 

 shower. 



The parade being on the Fourth, it 

 might be well to have in mind some his- 

 torical event or object upon which to 

 base your decoration. The Liberty bell, 

 American eagle, Uncle Sam, stars and 

 stripes, etc., furnish much material. 



No doubt the red, white and blue will 

 be the predominating colors in this par- 

 ticular parade; still, if used tastefully 

 your outfit will attract just as much at- 

 tention as if some other colors were used. 



You speak of using immortelles. This 

 is not advisable, as these are quite ex- 

 pensive when used in the quantities you 

 will require, are stiff and not of the de- 

 sirable shades. 



Cover the whole or parts of the har- 

 ness with red, white and blue flowers, 

 tying them on just as if you were mak- 

 ing a garland. You might fasten part 

 of a hoop to the saddle, cover the hoop 

 prettily and suspend a bell or a number 

 of small bells from the arch. 



If you wish to cover the wheels en- 

 tirely, then stretch a piece of light wire 

 netting over the whole wheel and to this 

 fasten flowers. By just tying the flowers 

 to the spokes you can also produce a 

 pretty effeqt. 



The body can be decorated in a dozen 

 ways. A pretty but inexpensive idea is 

 to arrange arches of heavy wire crossing 

 at the top. Where these arches cross sus- 

 pend a bell of flowers, in this case one 

 on the shape of the Liberty bell, perhaps 

 bearing the dates of the war, etc. These 

 arches must, of course, be nicely deco- 

 rated or wound with garlands. By all 

 means have the occupants of the buggy 

 dressed to correspond with the decora- 

 tions. H. S. 



OUTDOOR CUT FLOWERS. 



Gypsopbila Paniculata. 



The well known baby's breath, Gypso- 

 pbila paniculata, is one of the most use- 

 ful of hardy herbaceous summer flowers 

 for bouquet and design work. It is of 

 easy propagation, and every florist who 

 grows the stock he retails should have 

 a row of it. Stock can be had either by 

 root division or from seed. Sow the lat- 

 ter at once, and transplant to the open 

 ground during damp, cloudy weather, 

 and they will still make nice plants be- 

 fore fall. There is a double form, G. 

 paniculata flore pleno, not so well known 

 as the old single form, which is even bet- 

 ter than the latter commercially, and as 

 it is now procurable at a comparatively 

 cheap rate, it will pay florists to get hold 

 of a few of them. The double form can- 

 not be raised from seed, but can be in- 

 creased by root divi'uon. 



