The Weekly Florists' Review^ 



Ill.V ]. I'.IU'.t. 



As AViis adxiscil in s|iriiy work, wiii' ;ill 

 weak stems, kc('|iiiiy tlicin in tlicir n;i1ii 

 I'al ]iositi(in in tlic iiiccc. and let all lall 

 ill line with llir uiu' sclicnu' nf tlu' (le- 

 sion. (ii;i;ii;ri)K Hi,aii;. 



TAFT'S HOME IN WINDOW. 



'I'lic \\in(l(iw display in the stoic u\' 

 Tlumias !•'. (iahin. Hostdn. lias been at 

 tractinji nioic than the didinaiy atten- 

 tion. It is an exact repi'odnetion ui' the 

 snninier lionie and grounds oeeniiieij hy 

 I'resident Tat't, at Beverly Farms, Mjiss., 

 and was instalh'd li.v W. \V. iiawson i: 

 (Jo., tinder tlie direction of Maiiiice Fiihl. 

 'I'he aeeompanyiiiy illustration is I' rem a 

 ]d)otoj;rapli made through the ylass. 

 While there is somt; retlcM-tion, the picture 

 is shar]) enough to show some of the de- 

 tail. The window Ikls hecn tli(> center t)f 

 a throny e\-er since it was 4-ompleted. 



POPULAR PRICES PAY. 



The I'leiscliman Floral Co., at its store 

 in the Kailway Kxchanye building, Chi- 

 cago, never carries white roses in stock. 

 Although the i-^leischman business is 

 among the largest in Chicago, this store 

 probably sells as few white (lowers as 

 any stor(! in the city; its work is for the 

 live ones. 



]-{ridesmaid is not cai'ried in stock, Kil- 



t he depressed state of the wholesale mar- 

 ket. Tiie store always carries iMKl to :5Ul) 

 long Heanlies in stock, whether the 

 \\liol(>sale price is ^'2 |ier do/.en or +() [ler 

 do/I'll. 



l''or the last two or three years the 

 |-'leisi-llinail policy has been oik' of ])opu- 

 lar jiric^'s; the ciiaiges are lei-s than they 

 were at the time of starting tiie Kailway 

 i'lxchange store and they are kept at a 

 level no higher than is charged by any 

 really tirst-(dass llower store. Mr. Wien- 

 iioeber says that while the class of trade 

 handled does not consider jirice except 

 as se(H)ndary to .((uality, the buyers are 

 ipiick to note that they are not being 

 ovcndiargecl ; that confidence in the stori' 

 has resulted, with the further result that 

 the business has more than doubled 

 within three seasons. 



THE PILLOW. 



After mossing the frame, the a\erage 

 maker of a pillow stems carnations and 

 acts them in solidly all o\er the design, 

 then adding his trimming. Albert C. 

 l{ott, at .loliet. 111., covers his mossed 

 frame witli green, then puts on a plateau 

 diagonally across the center of tlie de- 

 sign to carry the lettering, and makes 

 uj) the rest of his ])illow loosel.v, so that 

 each Hower stands out and shows its in 



Taft's Summer Home in a Boston Florist's Window. 



l;iniey li.niii^ I n tomid the <inly pink 



ro-.e that 1^ I leij. At present im li'ich 



IIKOhl ;ire c;il lied, bei ;ni--e the liade doe>~ 



not c,dl to! it ill ^iimniei. ••|l jciok^ too 



hill.'" <;iid (leorge W'iellhocdiel . 



In the last few week^ till' Imlk of Ihe 

 l)Usille>iS lia> been done with I'.eanlies. 

 which lia\e been so aiiiimlant that the 

 best slock conlcl be iionght in (pi.-nitity 

 at a pri<-e which ^i\es more tiiaii the 



usual percentage o| profit. The I'leisch 



man class of' trade knows iioiliing ot' 



tlOWer llialKels. lull is ;| keell judge of 

 i|Uality. Therefore, when '^mul lieaulies 

 can be shown in ijiiantity. they are >-;il 

 aljle .-It usual prices withoni :egard to 



di\ idii;i lity. Less stock is recjiiireil tli;in 

 to make the pillow by the I'orinal method, 

 bill belter flowers are lec|lliled. In the 



accoiiipanying illustration iiride I'oses and 

 mignonette, with a few s|ii';iys ot' \;illey 

 .lllil siiiiic Ivistej- lilies, were nseii. 



DECORATING VEHICLES. 



Will you kindly tell ine how to dec(j 

 rate ins one horse diixing turnout for a 

 lloral p;iiade.' I want to know the kind 

 .•iihI ciihn- ot' tjowers to use. In decor.-it- 

 illg the wheels, sliollhl I keep to (Uie 

 cidor (if llower.' < 'oi Id illimortelles be 

 iisimI nil the haini'^s.' I would like to 



hear from some one who li;is had ex 

 perience. This parade is to take [)lace 

 duly r>. Jl. ,M. 



\'onr (|nestioii is one which may be 

 aiiswcicd in a few wurds or by going into 

 iletails, drawn into a long story. 



In the first place, when decorating a 

 buggy, auto, wagon cu' any other vehicle, 

 unless you decide on some certain scheme 

 and work along those lines, the (diances 

 are your rig will not make nuich of ;i hit. 



.Not knowing the style of your vehicle 

 or the c(dor, it is rather liant to suggest 

 a decoiaticm for it. Tlie sum of 

 iiKMiey you wish to spend must also be 

 taken into consideration. ISeing a florist, 

 naturally you will want to use real iiow- 

 ers, l)ut my advice would be to use mostly 

 |iaper Howers. They are more easily 

 fastened and are not apt to wither, un- 

 less you hajnien to get caught in a 

 shower. 



The jiarade being on the K<Kirth. it 

 might be well to have in mind some his- 

 torical event or ob.ject upon which to 

 base y(nir decoration. The Liberty bell. 

 American eagle, I'mdi Sam, stars and 

 strijies. etc., furnish mnrh material. 



Ad (huibt the red, white and blue will 

 be the jiredominating colors in this par- 

 ticular parade; still, if used tastefully 

 yoin- outfit will attract .just as much at- 

 tention as if some other colors were used. 



V(ni s{)eak of using immortelles. This 

 is not advisable, as these are quite ex- 

 pensive when used in the iiuantities you 

 will require, are stiff and not of the de- 

 sirable shades. 



< o\(M- the whole or ]iarts of the har- 

 ness with red, white and blue flowers, 

 tying them on just as if you were mak 

 iiig :i garland. N'ou inigiit fasten ])art 

 id :' hoop to the saddle, cover the hoo|> 

 prettily and suspend a btdl or a number 

 of small bidls from the arch. 



If you wish to cover flu; wheels en- 

 tirely, then str<'tch a piece of ligiit wire 

 netting over the whole wheel and to this 

 fasten fhnvers. By Just tying tlu,' flowers 

 to the spokes you i-aii also jiroduce a 

 pi<'tty effect. 



The body c.in be decor.ited in ;i do/.en 

 ways. .\ |>retty but inexpensive idea is 

 to arrange andies of jieaxy win' crossing 

 .■It the top. Where these arches cross siis 



pellcj ;i bidl of flowers, in this case one 



on the shape of the Liberty bell, perhajis 

 lieariiig Ihe dates of the war. etc. Thesi^ 

 arches must, of course, be nicelv deco- 

 rated or wound with g.iilands. Hy all 

 means have the occu|>aiits of rhe bu^ov 

 dr(s.;ei| In c(n respond with the deconi 

 lions. ])■_ >s. 



OUTDOOR cur FLOWERS. 



Gypsophila Paniculata. 



The well knoxMi baby's breath, Gvpso- 

 I'hila paniculata, is one of the most use- 

 ful of hardy heib.-iceous summer llowers 

 for boin|Uet and design work. Tt is of 

 easy propagation, .•ind every lloiist who 

 grows the slock he retails should have 

 .•I low of it. Stock can be jiad either bv 

 root divisiiui or from seed. Sow tlie lat- 

 ter al (uice. and I r:insp|;i nt to the open 

 Jiroiiiid during clainp. dimdy Aveather, 

 and Ihey will still make nice jilants be- 

 fore fall. There is a doulde form, C. 

 lianiculat.a fhue jdeno, not so well known 

 as the old single form, wlii(di is even bet- 

 ter than the latter commercially. ;ind as 

 it is now procurable at a C(unpar;it i\ely 

 cheap r.ate, it will pay florists to get hold 

 ot' a few of them. The double fcuin can 

 not be raised from se 'd. but cnn lie in 

 creased bv root dividon. 



