The Weekly Florists^ Review^ 



jiTA- in, 1000. 



as tlif'V will. Tlion find soiiichoily avIio 

 will ciill that .a "still'" (lesion. I'so n 

 (|iiaiitity of stems as a fouinlMtiim of a 

 jiiccc, to do away with the flat a|i[»rar- 

 aiicc. and throw the tiowcrs uji to j^ivc 

 Ihoiii a spriii}; and a swinjf. 



Tho cascade wr<'atli is a fiiit^ exainpli? 

 of the artistic \alue of stem aii<l folia<fc 

 in the use of valley, \i(dets, small roses 

 and other similar tlowers for the shower. 



Imitating Plant Outlines. 



Tn designing a spray of flowers, a plant 

 form is a good starter. See how tho lines 

 come together below and how they di- 

 verge in easy line.s, whether they reach 

 out in parallel lines or lirandi. Ciot the 

 architectnral lines of a jdant and you 

 liavc an ideal plan for a grouj) of tlowers 

 about the handle of a l)aski>t or for a 

 table centerpiece. Tf such work calls 

 forth the comment, ".lust as though they 

 were growing.'' it shows .a far higher 

 sense of appreciation than "Beautiful! " 

 " Kxfiuisitel " or any other e.xtr.-ivagant 

 terms of which the dictionai'y Ijoasts. 



One argument which might bo raised in 

 objection to this method of designing i.s 

 that cojiying the habit of growth of a 

 plant might produce a fixed^nni of de- 

 sign whicli in time would anu)(int to con- 

 \(Mitionalizing. If too nairowly ])iac- 

 tic(>d, yes; jiarticularly and discriininate- 



ly, lu), foi' plants of Die same species 

 may bo jtroduced in dozi'ns and thousands 

 of \ai'ieties, distinguished by fine touches 

 and styles that are all their own as in- 

 di\ iduals. 



Delicate Color Effects. 



In addition to all this value in form 

 of stem ami foliage, there is the color 

 estimate to bo jilacod upon stem .and 

 foliage and all tho \iui,ations an<l trans- 

 formations in Avliicdi they mask them- 

 selves. Take cinerari.as, for example. Each 

 ^•ariety shows a color scheme thr(mghout 

 tho plant. A tint of the same color pre- 

 \ailing in the flower is seen on the upper 

 surface of the leaf and stem, ;tnil much 

 more jilainly on the under side of tlie 

 leaf. Different varieties of roses have 

 tho green of the foliage tinfoil with the 

 master color of the flower. Ifow umeh 

 nioi(> ]iuri)le can be seen in the Anu'rican 

 lieauty foliagi! than in th(> iiridi^smaid ! 

 And ho\v easily tho yellow jninciple may 

 be traced through the foliage and flower 

 of the Bridesmaid which does not appear 

 in tho Richmond, and so on, to the weari- 

 ness of tho flo.^h and tho bill for the mid- 

 night oil! (iERTKUDE Bl..\IR. 



TiTisvu.i.K, Pa.- — Tiaymond Hemjihill 

 re]ioits business in his section has been 

 fine. 



Column Made at J. F. Ammann's Store at Alton, 111. 



A RUN OF FUNERAL WORK. 



Tlie city of Alton, III., suspended busi- 

 ness one day recently for the funeral of 

 its lea<ling man\ifacturor. In an event 

 of this kiml tho local fl<n-ist usually finds 

 himself with a large volume of work of 

 a character doci<ledly out of the ordinary, 

 and such was the case in this instance. 

 The deceased was William Elliott Smith, 

 |)resident of the Illinois (ilass (,'o., one of 

 the largest bottle ^vorks in this country. 

 Mr. Smith died in Italy and his body was 

 brought honu' for l)nrial. It was the 

 largest funeral ever held in Alton and it 

 brought J. F. Ammann's branch store 

 the biggest run of funeral work kiu)wn 

 there in many a day. The accompanying 

 illustrations show a portion of tho work 

 made up by Mr. .Vmmann's manager, 

 ^Irs. Dietschy. The larger ])icturo shows 

 a number of tlu^ juim-ipal ilesigns in the 

 store before delivery. Tho smaller ])ic- 

 tures are from photographs of six-foot 

 designs, one a column and the other a 

 broken wreath with a lyre in the center. 



PRIZES FOR CUSTOMERS. 



One way in which retail florists 

 "raise the wind" is to give a prize 

 coupon with every sale, or in some cases 

 a coupon is given entitling the holder to 

 chances in proportion to the amount of 

 the purchase. Then, once a month a 

 drawing is held and tho priz(> winners 

 bulh^tinod in the window. This plan 

 would not at all appeal to fashioiuible 

 folk, but it lias been fouml to work ex 

 cellently in the stores catering to the 

 middle idasses, and itis a speci.ally good 

 featui'o for tho summer months. 



The usual practice is to offer pl;ints 

 as prizes, either jiiilms, ferns or rubber 

 plants. Xumboicd coup(uis are issued 

 with e.ach sale, either "one ticket with 

 each puichase or one ticket for each 2~) 

 cents' worth purchased. Many of the 

 modern cash registers issue a mind)erod 

 coupon receipt with ea(di purchase, which 

 can lie employed in the jiiize contest 

 \\horo only one coupon is to be issued 

 with each sale. Those doing a neighbor 

 hood business, who have fried this jdati, 

 with dniwings held the Last day of the 

 month, haxc found that next day most of 

 their customers (ind time to take a look 

 at the window to see the bulletin gi\ing 

 the numbers of the winning tickets. It 

 has been found better to iiavc quite a 

 number of jiri/.rs r;ither than a few of 

 larger value. 



DECORATING AUTOMOBILES. 



Big Parade in Washington. 



(Iud<' Jiros. ( 'ii., W;isliiugton, I). ( '.. send 

 the h'KViKW a set of Jiliof ographs of 

 s|doiiilidly decorated automobiles, ami 

 Win. 1'. (iude writes .about them as fol- 

 low .s : 



•'This Moral parade w;is held .Tuly ;"i in 

 the n;iti(Uial capital, under tho most ad 

 \crse circumstances leading up to it, ;tiid 

 then provccl a Imwliflg sui-coss from e\(M-v 

 point of \ie\\. There were some 2(1(1 aii 

 toinobiles ill line, decorated, jiml pmb- 

 ;dily 1(1(1, iiiKl peiiph^ witnessed tho jiarado. 

 Many of these were representat i\(> men 

 from oNcry st.ate in the I'liion. from the 

 fact that (ongress is in .session, which 

 kee|is many hundreds of families here, 

 in .addition to tlu^ congressnu'ii and S(Mi- 

 ators. Our sending out these jihoto- 

 gr.aphs is to encourage tho other florists 

 and lia\c other peo[de in other cities do 

 likewise. We feel that this function. 

 ha\ing been held at the national caiiital, 



