14 



The Weekly Florists' RevieW. 



July 22, !••». 



THE FLORISTS' REVffiW 



O. L. ORANT, Editob and Managkb. 



PCBLISHKD EVEBT THUB8DAT BT 



The FLORISTS' Publishing Co. 



6S0-560 Caxton Balldina;, 

 834 Dearborn Street, ChioaKO. 



Telephone, Harbison 5429. 



■bgistbrrd cabls address, flobvikw, chicago 



New Yobk Office: 



Borough Park Brooklyn, N. Y. 



J. Austin Shaw, Manaqeb. 



Subscription $1.00 a year. To Canada, $2.00. 

 To Europe, $2.50. Subscriptions accepted only 

 from those in the trade. 



Advertising rates quoted upon request. Only 

 strictly trade advertising accepted. 



Advertisements must reach us by Wednesday 

 morning to insure insertion in the issue of the 

 following day, and earlier will be better. 



Entered as second class matter December 3, 

 1897, at the post-oiTice at Chicago, 111., under the 

 act of March 3, 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



SOCIETY OF AHEBICAN FL0U8T8. 



INCOBPOBATSD BT ACT OF CONaBKSS MABCH 4. '01 



Officers for 1909: President, J. A. Valentine, 

 Denver, Colo. ; vice-president, B. G. GUIett, 

 Cincinnati, O. ; secretary, Willis N. Rudd, Mor- 

 gan Park, 111.; treasurer, H. B. Beatty, Pitts- 

 burg. 



Annual convention, Cincinnati, O., August 17 

 to 20, 1909. 



INDEX TO ADVERTISEBS, PAGE 74. 



CONTENTS. 



The Betail Florist— The Standing Wreath 



(lllUB.) 8 



— Where to Get Design Plans 3 



— Unusual Designs (lllus.) 4 



— Shasta Daisies (illus.) 4 



— Beauties for a Banker (illus.) 4 



European Notes 4 



Disease on Gladioli 5 



Geranium Pests 6 



Chrysanthemums — Pompous for Bouquets .... 6 



— Hot Weather Notes 6 



Latania Borbouica 6 



The Peony Department — Pseonia Wittmanniana C 



— Llving8ton'.s Peonies (illus.) 6 



— American Peony Society 7 



Roses — Biack Spot on Beauties 8 



• — Termites on Roses 8 



Carnations — Carnation Notes — East 8 



— A New Carnation Support 9 



Seasonable Suggestions — Pansies 9 



— Tufted Pansies 9 



— Double Daisies 9 



■ — Myosotls 



— Various Hardy Plants 9 



• — Sweet Peas 9 



Southern Society Disbands 10 



Society of American Florists 11 



Cincinnati 11 



Boston 11 



Low's Business Change 12 



Obituary— C. Wlllard Smith (portrait) 12 



— John Thorpe (portrait) 13 



Chicago 14 



Richmond, Inil 17 



I.exington. Ky 18 



.Vew York 18 



(Hen Cove. N. Y 21 



Moline, III 21 



Philadelphia 22 



PltUburg 23 



Toledo, Oliio ii4 



Detroit 24 



New Orleans 2.") 



North Indiana Florists 25 



Denver 30 



St. Paul 31 



•Seed Trade News — Harrlsll Bulbs 36 



— Seed Commerce in May 36 



— Peas and Beans 36 



— Connecticut Seed Crops 36 



— Nebraska Crop Prospects .36 



— Danish Root Seeds 37 



— The Holland Bulb Crop :»« 



— The Gurney Seed Co 38 



Clematis Jackmani 39 



Vegetable Forcing — Diseased Lettuce 40 



St. Louis 40 



.Nursery News— Transplanting the Pecan 46 



— Rosenfield to Move (illus.) 46 



— Insects on Grape Vines 47 



— Pruning Hedges 47 



Pacific Coast— Root Pruning of Evergreens . 48 



— Portland, Ore 48 



— Seattle 48 



— San Francisco 50 



Minneapolis 52 



BufTalo 64 



Rochester, N. Y 56 



Greenhouse Heating t 64 



Brie, Pa TO 



Providence, R. 1 70 



Indlaaayolis ~ 



KE8ULTS. 

 We give them. You get them. 

 We both have them. , 



Pittsburg has begun to smoke up 

 again. 



The Scottish Pansy Society has had a 

 prosperous existence of many years. 



John M. Good says that those who 

 know Peony Duchesse de Nemours are 

 stocking up on it. 



In free trade England this season the 

 price of greenhouse glass has been prac- 

 tically the same as in highly protected 

 America. 



We think we can hear Patrick O'Mara 

 chuckle as he reads the things said of 

 Burbank and his nightshade by some of 

 the farm papers. 



There will be an effort at the big 

 orchid exhibition in Boston next year to 

 revive the national organization under- 

 taken a year or so ago, but temporarily 

 abandoned. 



Bear in mind that you can almost in- 

 variably judge of a man's character, 

 as well as of his prosperity, by the 

 cleanliness and order that prevail in his 

 place of business. On this evidence, what 

 will be the public's estimate of you? 



The planting of chrysanthemums on 

 the benches in the states south of the 

 Ohio is not begun until after the work 

 generally has been finished in the north, 

 because early planting, under the influ- 

 ence of the warm climate, results in too 

 tall growth. 



The trade in England is having much 

 trouble because of the law requiring a 

 license for the sale of poisons, which in- 

 cludes horticultural insecticides. When- 

 ever a member of the horticultural trades 

 applies for a license the pharmacists 

 make opposition. 



No, it isn 't true that .every florist who 

 amounts to anything has a printed letter- 

 head. There are hundreds of growers 

 and others who are making a good living 

 at the trade who still send out their 

 orders and other communications on 

 plain paper, unbusiness-like as that may 

 seem. 



CREDITS AND COLLECTIONS. 



In a certain wholesale house there 

 hangs a neatly lettered sign: 



"The man who refuses credit to the 

 irresponsible and who demands prompt 

 settlement when bills are due may not 

 have the largest business, but it is safe 

 to say he lives as well and sleeps as 

 soundly as his less conservative com- 

 petitor. ' ' 



The florists' business, in too many in- 

 stances, is conducted as it was in the 

 days when its problems were those of 

 production rather than of distribution, 

 as they are today. Times change, and 

 with them conditions alter. The man 

 whose methods do not improve to meet 

 the changed circumstances under which 

 the business must be conducted is work- 

 ing at a disadvantage ; he wiU inevitably 

 fall short of the satisfying results which 

 he might obtain were his practices in 

 keeping with those of progressive busi- 

 ness men. 



In the florists' trade, from source of 

 supply to the ultimate consumer, there 

 is no weakness so great as that of lax 

 credits and slow collections. Few indus- 

 tries could make progress with so great 

 a handicap. That the florists' trade has 



made the remarkable growth of recent 

 years is due to the fact that, in far 

 greater proportion than in most othei 

 lines, demand has been greater than tht 

 supply and margins of profit excellent. 

 With the present tendencies toward ji 

 reduction of the margin of profit to mor( 

 nearly those of other lines, the merchan 

 dizing problems will require more atten 

 tion from those who wish to stay in the 

 front rank. Lax credits mean slow col 

 lections, and slow collections are an ob 

 stacle to progress. 



It will be observed that those retail 

 florists who follow up-to-date methods 

 are the ones who pay their bills most 

 promptly, and that the wholesalers who 

 "refuse credit to the irresponsible and 

 who demand prompt settlement when 

 bills are due" usually, in fact, do have 

 the largest business. Their other methods 

 are in keeping with their good policy on 

 credits and collections. 



SOCIETY OF AMERICAN FLORISTS. 



Resfutratfon of Rose. 



Wilmer W. Hoopes, of Hoopes, Bro. & 

 Thomas Co., West Chester, Pa., offers for 

 registration the following rose: Name — 

 Climbing American Beauty. Parentage^ — 

 An unnamed seedling crossed by Amer- 

 ican Beauty. Growth — Of strong climb- 

 ing habit, making shoots of ten to twelve 

 feet in a season. The foliage is a rich, 

 dark green, free of mildew or black spot. 

 Color and form of flower are similar to 

 its pollen parent, American Beauty, four 

 to five inches in diameter. It blooms very 

 profusely in June and occasionally all 

 through the summer. The plant is hardy, 

 having withstood a temperature of 5 de- 

 grees below zero without injury to even 

 the tips of the shoots. 



The application for this registration 

 having been submitted to the American 

 Rose Society and not having been ob- 

 jected to by them, the registration is 

 completed under the rules of this society. 

 W. N. EUDD, Sec'y. 



July 16, 1909. 



CHICAGO. 



The Great Central Market 



So far as business goes, there is little 

 change in the market. The demand is 

 seasonable, nothing more. There con- 

 tinues to be a fair call for Beauties and 

 good roses, with an occasional good ship- 

 ping order for first-class peonies, but the 

 local demand is almost wholly for funeral 

 work and the larger part of the receipts 

 bring extremely low prices. 



The supply of Beauties has decreased 

 and the quality with most growers has 

 retrograded, so that it is now more trou- 

 ble to fill orders, though good stock can 

 be had if the buyers are willing to pay 

 the price. Some of the growers are now 

 cutting fine, long stock from the plants 

 grown specially for summer. 



Of other roses, the leaders are My 

 Maryland and White Killarney. The 

 best grade of My Maryland is easily the 

 finest thing now available in the rose 

 line, although the short My Maryland are 

 of comparatively little value. White Kil- 

 larney is coming in from quite a number 

 of growers, but there is a wide variation 

 in quality. Some are cutting stock two 

 or more feet long, with good flowers, 

 while others are getting nothing more 

 than 6-inch stems. The best grade is 

 selling readily at 10 cents to 12 eents, 

 while the shortest grade meets witli almost 



