The Wcddy FIorists^^Revfew. 



AuouBT 12, 1909. 



energy wasted. How can it live? It is 

 an unselfish art, surely. 



Educational Value of Designiag;. 



And yet, no one whose eyes linger over 

 a fine piece can fail to have his standard 

 of taste raised, and that fact contributes 

 to education in general by his personal 

 development, as well as his influence. It 

 is slow and discouraging, to be sure, but 

 every atom helps. Somebody is the bet- 

 ter. By his influence, who knows how 

 many more .are impressed and elevated? 

 And so the work goes on. That is living 

 in the truest sense. The piece upon 

 which you bestowed your best work lasts 

 as long as a song — the song which in- 

 spires an audience and lives in memory 

 for years. If the quality of floral work 

 were up to what it might be, it, too, 

 would leave its picture on the mind and 

 be retained. 



The glory of this work is its unlearn- 

 ableness; there is always so much be- 

 yond. A lifetime does not afford oppor- 

 tunities for using all the inspirations 

 which come to the interested student. 

 May each piece be keyed true, and the 

 latest the best. Gertrude Blaib. 



FUNERAL FLOWERS IN FLORIDA. 



The accompanying illustration shows 

 an arrangement of flowers about a grave 

 at Ocala, Fla., for the funeral of a 

 prominent citizen. The arrangement was 

 in charge of John Heintz, who is the local 

 florist. He first covered the ground with 

 a blue cloth, but in photography blue 

 does not "take," so it appears like a 

 white cloth in the picture. The designs 

 were arranged in circular fashion about 

 the grave, so that each separate piece 

 showed for itself. A large spray of En- 

 chantress carnations was pendent at the 

 head of the grave, the excavation itself 

 being lined with the cloth. 



Mr. Heintz made a number of these 



MAKING GOOD AT A PINCH. 



Meetiog Sudden Demands. ' 



No little ingenuity must be used in 

 meeting the sudden demands for funeral 

 work) at an inconvenient distance from 

 the markets. At such times the customer 

 who leaves it to you is highly desirable, 

 but be wise enough to let one go some- 

 where else, or to " send out, ' ' rather than 

 make a dissatisfied customer. Suggest 

 where possible, but avoid unprofitable ar- 

 gument. 



Every garden flower may be used in a 

 telling or a graceful way. No flower is 

 common. Take feverfew, for instance. A 

 round bouquet, lying flat, of course, sets 

 them off best. Adiantums, especially 

 those with large, heavy fronds, seem to 

 work in well. So, also, do natural 

 branches of some shrub, such as bridal 

 wreath, covered well with common fern, 

 in an inexpensive spray. These may be 

 lightly covered with the maidenhair, short 

 pieces at each side and longer ones 

 worked in full and round to the top. Let 

 the feverfew lie a little close, in a bunch 

 at the base, showing the beauty of your 

 fern. Now stem a few bunches rather 

 short, to bring out the rounded or pom- 

 pon effect at the bottom of the bouquet. 

 Use short ferns at the back; the picks 

 will hold in well among the other stems. 

 This, as the writer saw it, was without 

 ribbon, but ribbon might be used in a 

 bow or bunch of loops, without ends or 

 with short ones. A bunch of white gera- 

 niums is quite as nice, and other ferns 

 may be used, as well as a bit of forget- 

 me-not or similar flower in a cluster, as a 

 color contrast. 



A Cross of Campanulas. 



With large flowers one must be bold, 

 making them up in big design. A cross 

 on an easel was built up from the base 

 with blue campanula, with lighter blue 



I 



Flowers About a Grave in Florida. 



designs, but complains that larger florists 

 outside of Ocala, from whom he buys 

 considerable stock, tread on his toes by 

 soliciting orders which Mr. Heintz would 

 otherwise get, and use the same stock. 



iDovER, N. H. — Charles L. Howe has 

 been erecting some dwelling houses on 

 Broadway, and they are now almost 

 ready for occupancy. 



above. Both double and single flowers 

 were used, the greater part of them white. 

 A few, blue in the arms, brought out the 

 clean contrast of blue and white. A few 

 heavy adiantums and a tuft or two of 

 Asparagus scandens deflexus, with a 

 longish trailing end of the same on the 

 leaning arm, came out as a surprise in 

 the finish. The bells were worked in short 

 and long, the short ones for color and 



the long ones to keep it from looking 

 heavy. 



The same flower eked out at anoth(;r 

 time an entire wreath of blue, keeping tlie 

 stemmed sprays rather flat and following 

 the circle, without being too stiff, fron 

 each side of a bunch of white chiffoi. 

 Silk would have been better, but a cus- 

 tomer's wish must be considered. Chiffca 

 is best used with like colors, as whi e 

 with white. Pink is very well with it, i r 

 purple with purple flowers, as they lenl 

 their color to the gauze. 



A spray of ferns, made to lie flat, cf 

 either , one, two or mixed varieties, an I 

 tied with white ribbon in a bunch o" 

 bows, is beautiful among a lot of flower- 

 sprays or designs, pleasing by contrast. 

 A wreath of simple green, a cross in 

 foliage alone, is dignified and noble &•- 

 compared with wilted flowers, however 

 costly. Fancy a bunch of ferns as de- 

 scribed, fresh and green, with white rib- 

 bon, on a casket of steel gray. The 

 other, more perishable things were likely 

 to be forgotten, though each meant a 

 remembrance, of course. 



Peonies and Cycas. 



A few dark red peonies and two cycas 

 leaves resulted in an unusual cross. Lit- 

 tle green was used, except the peony 

 leaves. The cycas leaves were long, 

 straight specimens and fastened with the 

 tips a little over on the right arm. A 

 peony at each end outlined the design; 

 four or five gave a solid look down the 

 left arm and center. A heavy satin rib- 

 bon completed the piece richly, placed a 

 little below the middle of the cycas leaves, 

 leaving them their beauty of stem end 

 and terminal. 



Consider the taste of your customer 

 and do not make up ' ' classical ' ' work for 

 hipi who is unmistakably plebeian in 

 taste. Judicially mix your flowers; he 

 will be better pleased. Simplicity appeals 

 to fhose having a more decided sense of 

 the artistic. A design for the latter class 

 of people, except possibly a pillow, should 

 be carried out with one kind of flower 

 or only a little, sparing contrast. For 

 instance, it may be a wreath of Shastas, 

 or antirrhinums, preferably of one color 

 shade and tint, or white alone. The dark 

 reds will shade off gradually into pink 

 with a good effect. 



Do not even hesitate to dare a cross 

 of gold — in rudbeckia, if the case make 

 it appropriate, blocking the ends square 

 and using smaller flowers and buds for 

 grace. If the flowers shade green to the 

 center, all the better. A bunch of black 

 in yellow eyed pansies is good, set at the 

 right place, or the blue of forget-me-nots 

 in one, two or several clusters, as you may 

 determine. Violet Sylvester. 



A STREET DISPLAY. 



It used to be a favorite advice of Will- 

 liam Scott, when counseling beginners in 

 the business, to "wash all you got and 

 hang out all you wash." In other 

 words, appearances count for a great 

 deal. 



How well Mr. Scott 's sons have heeded 

 his advice in this particular is shown by 

 the accompanying illustration, from a 

 photograph made at their establishment 

 at Main and Balcom streets, Buffalo. 

 The picture shows the planting along the 

 ends of the greenhouses. The Scott Co. 

 believes there is nothing in the exterior 

 appearance of a range of commercial 

 greenhoQses to promote the desire to buy 

 in those-who pass the place.- - On the 

 other hand, when a florist's grounds are 



