The Weekly Florists^ Review* 



:v. ■-'■«' 



August 20, 1000. 



A Thousand for One 



An Advertiser's Returns From 





MKT 



In the Review of August 5, Frey & Frey, of Lincoln, Neb., had a 6-Hne 

 classified advertisement, as follows: 



These were the little advs. One 

 cost 60c, the other 40c; total cost 

 to sell 20,000 plants, $1.00. 



Here is the result : 



Florists' Review, Chicago. 



Gentlemen : — Please discontinue 

 two insertions sold 20,000 plants. 



Field-grown caruatious, first size, ready now, 

 in any quantity. Encliantress, Rose-pink, Lady 

 Bountiful, Queen Louise, Thos. W. Lawson, 

 Victory, Beacon, Harlowarden, $5.00 per 100; 

 Wliite Enchantress, f7.00 per 100. 



Frey & Frey, 1338 O St., Lincoln. Neb. 



The response was so prompt, 

 that for the issue of August 12 

 they changed it as follows: 



Field-grown carnations, first size, ready now, 

 in any quantity. Lady Bountiful, Queen Louise, 

 Thos. W. Lawson, Harlowarden, $5.00 per 100. 

 Frey & Frey, 1338 O St., Lincoln, Neb. 



Lincoln, Neb., Aug. 21, 1909. 



our advertisement in the Review; the first 

 Respectfully yours, 



Frey & Frey. 



At $5.00 per 100, the lowest price quoted in the advertisement, Frey 

 & Frey made sales of $1000.00 on advertisements that cost them $1.00. 



And Btill 8ome people eay it doesn't pay to advertiee. 



Here is another: 



It Is an absolute certainty and conceded by 

 loading European growers, who have seen our 

 pansies and theirs growing side by side in 

 uur gardens, that pansies grown from American 

 seed will produce larger, earlier, finer blooms 

 than foreign-grown seed of the same strain. 

 We supply over 100 cities and towns in the 

 west with blooming plants at a higher aver- 

 age price than any grower on the western 

 continent. We sow and sell from the same 

 bag. 1800 seeds, $1.00. Write for "Points 

 on Pansies." 

 .Steele's Giant Pansy Gardens, Portland, Ore. 



Portland, Ore., August 20, 1909. 

 Florists' Review, Chicago. 



Gentlemen: — We are highly gratified at the results secured by advertising in 

 the Review. We use no^ other medium and are practically sold out in the seed 

 line. Yours very truly, 



Steele's Pansy Gardens, per E. J. Steele. 



If you, Mr. Qrower, have seasonable stock to offer, a quick sale at 

 small cost is to be found through an advertisement in the Review. 



9000 COPIES PRINTED EVERY WEEK 



Florists' Publishing Co. 



530 Caxton Bldg., 334 Dearborn St. ChicagO 



SBV 



