August 26, 1909. 



The Weekly Florists^ Review* 



for any variety in your list. You would 

 get weak stems and small flowers all 

 through the season. At 45 degrees your 

 plants would not bloom enough to be 

 profitable and a large percentage would 

 come with split calyxes. 



After you rearrange your hen ting sys- 

 tem, there will be little to trouble you 

 if the solid beds have good drainage. 



Plant the Winsor where it will be 

 the warmest, and also where the light 

 will be subdued in bright weather, as it 

 bleaches in the strong sunlight. En- 

 chantress, too, will bleach as hot weather 

 approaches, but it wants a fairly cool 

 place, the coolest of the lot, about 50 

 degrees. All the others enjoy 52 de- 

 grees best. Plant the white varieties in 

 the east and west house, as the light is 

 strongest there and the color will come 

 purest. You will find little or no differ- 

 ence between the results from solid beds 

 and raised benches, except that the stock 

 in the former will hold out better in 

 quality as summer approaches. So plant 

 accordingly. A. F. J. 1^. 



A WELL KNOWN CHICAGOAN. 



Louis Wittbold is the third son of ven- 

 erable George Wittbold, and is the secre- 

 tary and treasurer of the Wittbold cor- 

 poration, organized a few years ago for 

 the purpose of carrying on the business 

 established by the pioneer on the north 

 side of Chicago in 1857. The establish- 

 ment has a record equaled by few horti- 

 cultural concerns in this country; a rec- 

 ord of fifty-two years of uninterrupted 

 pi'ogress. 



Louis Wittbold believes the business 

 rests on twin foundations: .satisfactory 

 service to the customer, and advertising. 

 He applies the advertising principle as 

 MUH'li to the retail end of the business as 

 to the wholesale end, making liberal use 

 of the space of the Chicago (laily papers, 

 employing street car cards, billboards 

 and every other recognized means of tell- 

 ing his story to the public. The Witt- 

 bold establishments (there are two retail 

 stores) are both on the north side of the 

 city, some distance from the business cen- 

 ter, where many retailers would think 

 they eould not draw anything but local 

 trade. Louis Wittbold knows lietter. 

 Hi.s jijirnse, "We are as near to you as 

 your "phone," has been so reiterated in 

 his advertising that many a customer 

 wild never saw the Wittbold stores calls 

 on tliem when in need of a florist's serv- 

 ices. The Wittbold salesmen, workmen 

 and wagons penetrate to tlie farthest 

 limits of the city. 



It was Louis Wittbold who invented 

 the first one-piece concrete hi ndi. and 

 the one now most generally Imill in com- 

 :nerri,'il greenhouse establishments. Ilo 

 also was the inventor of ;i mechanical 

 watering system which is largely used, 

 ind of other devices tor simjilit'ying th<' 

 work of greenhotise and store manage 

 meiit. iMir a year or two after lindiny 

 lliere \\;is a market tor the hilior s;iviiig 

 inventions, ({(^signed )irim;nil\ for use in 

 tlieii- own estnblislimeiit . Mr. WittiioM 

 .icted as his own selling agent, but some- 

 tliini.'' o\ er a ye;ir a^o turned tiiese 

 specialties o\('r to I-]. II. Hunt. <'liicago. 



NEW ENGLAND DAHLIA SOCIETY. 



The New England Dahlia Soiiety will 

 give its second exhilnt, at lloiticultural 

 Hall, in Loston. Mass.. Septemlier 10, 

 11 and 1'-'. This year's exhiiiit is ex- 

 pected to ecli])se everything of its kind 

 ever undertaken, for the rea<ou that 

 the outlook for good flowei-s is '^plendiil. 



Louis Wittbold. 



and that with the enormous increase in 

 the membership of the society, competi- 

 tion in all classes ought to be sharp. 



In connection with this exhibit a spe 

 cial number of the Dahlia News will be 

 issued, which no doubt will be one of 

 the most interesting papers ever jmli- 

 lished on this subject, for it will contain 

 articles by such prominent .\tnerican 

 writers as E. JStaidey Brown, N. Allen 

 Lindsey. Nathan A. .Miller, W. ('. Egan, 

 Edwin y. Manuel. J. .1. Broomall, Alex. 

 MacLellan, Wm. i\ Turner and .Maurice 

 Fuld. It will also contain articles fiom 

 English writers, as follows: Mr. (ui'eii. 

 of Hobbies, Titd. ; Mr. Life, of Dohl.ie 

 & Co., and Mr. <.'lie:il, of .losepii ('heal iV 

 Sons. Germany will lie represented iiy 

 an .article from the seciet;iry of the (i.i- 

 man Dahlia Society. Mr. Ciin. I'.iigti 

 liar<lt, and France hy .Mr. K'ivdirc, oi' 

 ]\i\oire IVre et l'"ils. Some of tiie arti 

 cles will be illustrated, our lirst attiiui>r 

 in tliis line with tlie |);dd:a News. Any- 

 one may cditaiii a co|iy ot' the Sr|itcml"'i 

 uundier for the price ot' li' cent-; liy ad 

 drc^iiiii; the >eii'eiar\. .Maiirin- l-'uM. 

 \| \i i;ii r I'rin. S.'c 'x . 



CULTURE AND SALE OF LILIES. 



Mow ail' jolly i lloiuiii. aiir.-ituMi and 

 speciosum lilies increased Iroiii <cah> iji 

 Hermiida or other places,' (Wxc direc 

 tioiis for growiiii; tlieiii to lilixuiiiny si/.e 

 liiilbs. How are hlooiiis sold when tlitre 

 are several on a spike and what are 

 counleiL' Would they lie saiabh' it' scp 

 arated from the spike and ea<di Idoniii > iit 

 in Imd witii a short stem .' 1 lo.'s i he 



riiilippine lily jiromise to be a good 

 market; lilv ? What are its faults? 



C. B. 



I am not acquainted with the Hcrinuda 

 lily groAM'rs' methods, 'out in-ie in the 

 I'tiitecl States lilies can lie lai^cd I'rom 

 scales taken t'roni well ripiu.d ImiHis and 

 planted ill ilats or lieiichrs in a warm 

 house and kept moist. Tin lirst year 

 they form Ijiillilets.- t lie si>,-(piid moderate 

 Imllis. ami many \\ill liloom the third 

 season if carel'ully looked after. Kxcept 

 in r;ire cases and in favoreil latitudes. 

 I doulit if tlien^ woiild ln' any profit iu 

 r.iisiiii; the \aiieties named in the way 

 Mill speak ot'. es|ieciallv when they cau 

 lie purchased of lloweriny si/.e -o i-heaply. 

 1.. aiiratiini i- the mosf uncertain of The 

 sorts you name, usually runniiig out alto- 

 eettier in twii or three ~''asons. 



Lilies are s(dd on the spike, each liud 

 and Idoom being couiitrM a- one. nf 

 course, the liud-- will all npiii iu wa'ir, 



j iillt the wlloh' splKev ,-|i,. iiftell S(iM ,.r 



I nsi'.l iu desjyn woik. In lairupe the --in- 

 -h' tloweiv ale -;dd. tiiir ilii.- iiic'rlind is 

 I rarely adopird her,-. 

 ! l.ilinin I Mil 1 ippi iM ii^r i~ :i lieanlil'il 



white lil\. l|vil;il|\ (HI I vine ellK' one Ml 



j iwo tiowers |,,.| -tiiM. I'.ir this rea-"ii, 

 ai its pi-eseiit priee. ;; j- iiiit likidy to Ije 

 come much iif a Miaikei I'actor. It i*^ 

 piddiicerl oil thin, wirv >tems, has ;^rassv 

 liki' foliaec. and it' it c.iuld lie yrown and 

 sold protitalily at the sam-.' ]iiie.s as I., 

 longiliorum, would largely srjper-ede tliai 

 \ariety in a cut state, it is ea-ilx r.ai-ed 

 from seeils under ylass and ha- lihinme.! 

 in as sluiit a lime a- -ix ;<i iiiie innnth-. 



( '. W. 



