44 



The Weekly Florists^ Review^ 



August 26, 1909. 



Oui Poinsettia Haioiiles Bie Beadji 



Order now and get in on the early prices. 

 You know our Poinsettias have no equal. 



Gastave Schroeder, Artificial Flower Manufacturer 



1524 Prospect Ave., CLEVELAND, O. 



Mentiou The Keview when you write 



in the doings and misdoings of the big 

 round world of politics and society, but 

 what it brings is only a diversion; a step- 

 ping aside from his grind. It may re- 

 fresh him, but it does not aid him in his 

 money-making slavery. 



A Confidential Messenger. 

 But the trade press has an entirely 

 different function in his life. While he 

 toils in his office or warehouse the trade 

 press is performing for him the task of 

 confidential messenger to the rest of the 

 commercial world. Its human machineY 

 is finely tempered and carefully adjusted. 

 Its men are trained, not merely m the 

 collection of interesting facts of ordinary 

 happening, but in the observation of 

 those events and developments which have 

 a direct bearing on the commercial side 

 of life They have learned just what in- 

 formation the busy bu8ines3 man needs 

 to supplement his work of application. 

 The events which transpire in the lives ot 

 other merchants are gathered together 

 and presented to him in the most concise 

 and digestible form; the changeable val- 

 ues of commodities, not only in one shop, 

 but throughout a large field, are carefully 

 noted and calculated in such a way that 

 he may judge them at a glance, ihe 

 doings of legislatures throughout the 

 country, all having a direct bearing on 

 the busy merchant's business operations, 

 are reported, with discriminating accu- 

 racy, selection and brevity. The doings 

 of foreign states, from whose ports he 

 draws much of his stock, are carefully 

 reported by the cooperated effort of hun- 

 dreds of trained watchers and correspond- 

 ents The incidents which pass m front 

 of his very eyes, but which escape more 

 than cursory attention in the rush of hifl 

 daily cares, are fitted into their place 

 with other events which he has not seen, 

 and from them are deduced the delicate 

 course of trade evolution. 



A Guide in Great Crises. 



The trade press is his organ of com- 

 munifetion outward as well as inward. 

 Circulating, as it does, among his fellow 

 tradesmen, both in a local field and 

 throughout the country, he has but to say 

 the word and his message is disseminated 

 among the very men most interested in 

 his ideas. If trade conventions furnish 

 him a medium for the exchange of ideas 

 —a clearing house of trade information 

 and advice— the trade press is one per- 

 petual convention; a clearing house open 

 to him and all his fellows all the year. 

 No man who has ever watched the de- 

 velopment of any great trade movement 

 can deny that, without an mteUigent, 



C.W. McKELLAR 



Lons Dlatanoe Plion*, Cantiml SS98 



51 Wabash Avenue, CHICAGO 



Larire Dally Shipments Now Recalvod of 



Cattleya Gigas and Gaskelliana 



$6.00 per dozen 



Beauties, Fancy Teas, Carnations, Peonies, Gardenias. 



Valley, Sweet Peas and all Fancy Flowers, Farleyense and all 

 Fancy Greens and Decorative Stock, Ribbons and Chiffons. 



GALAX 



Send for complete Price list. 



FANCY FERNS 



Mention The Review when vou wrlt«. 



Use Corrugated Fiber Board Boxes 



AND 



SAVE MONEY-EXPRESS 

 CHARGES SMALL 



WHY? 



Becauee they can be returned to 

 yon folded flat, in bundles. 



Becaaee they are cheaper than 

 wooden boxes and are light, 

 strong, durable and waterproofed. 



Write for full pcuticulars. 



THE SEFTON MFG. CO.. 1301 W. 3Sth Street, CHIGAGO 



Design Box 



Mention The Review when you write. 



trustworthy trade press, it would have 

 been impossible. In times of commercial 

 unrest the trade press is invaluable and 

 indispensable. 



A Wise and Judicious Friend. 



The trade press ought to be regarded 

 not only as a servant and ' ' watchman on 

 the mountain top ; " it can attain its 

 greatest usefulness only when it is ac- 



cepted as the confidant and best friend 

 of the trade. It has been truthfully said 

 that ' ' a little information is a dangerous 

 thing." The trade press relies for its 

 material on the confidential information 

 given by its clients quite as much as on 

 its own independent observations. A trade 

 press, kept well and reliably informed, is 

 far better able to serve the trade than 

 one which has the benefit of only half a~ 



