22 



The Weekly Florists' Review. 



NOVBMBEB 18i 1909. i 



THE FLORISTS' REVIEW 



G. L. GRANT, Editor and Managxb. 



PUBLISHED KVEBT THVBSDAT BT 



THE FLORISTS' PUBLISHING CO. 



530-560 Caxton BuUdlnKt 



8S4 Dearborn 8tr««t, ChlcaKO. 



Telephone, Harbison 5429. 



kboistbrbd cablb addrbss, flobvibw, chicago 



New Tobk Office: 



BoTOUKb Park Brooklyn, N. Y. 



J. Austin Shaw, Manages. 



Subscription Sl.OO a year. To Canada, $2.00. 

 To Europe, $2.50. Subscriptions accepted only 

 from those In the trade. 



Advertising rates quoted upon request. Only 

 strictly trade advertising accepted. 



Advertisements must reach us by Wednesday 

 morning to insure insertion in the issue of the 

 following day. and earlier will be better. 



Entered as second class matter December 3, 

 1897, at the post-oiiice at Chicago, 111., under the 

 act of March 8, 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



INDEX TO ABVEBTISERS, PAGE 98. 



CONTENTS. 



The Ret.'iil Florist 9 



— An Auto ill Flowers (lllus.) 9 



— The Trend of Public Taste 



— .Mendel's New Store (illus.) 11 



— Profit in Goldfish 11 



— St. Valentine's Day 11 



Improvement In the Cauua (lllus.) 11 



Sale of Compost and Sand 12 



The Autumn Kxhibitious— Milwaukee (illus.) 12 



— Rochester 14 



— St. Louis 14 



— Kearney, Neb. (illus.) 15 



— Washington l(j 



— Providence, K. I IB 



— Worcester, Mass 16 



— Toronto 16 



— Augusta, Ga 16 



— New York 16 



— Philadelphia 17 



Chrysanthemums— .Mums for Exhlbltiou 18 



— Two of the New Mums (illus.) 18 



Chrysanthemum Society 18 



Seasonable Suggestions — Cyclamen 19 



— Cinerarias , 19 



Roses — Hoses for Easter Forcing 20 



The McCallum Store (lllus. ) 20 



Carnations — History of Dorotliy Gordon 21 



— Spider and Fairy King 21 



American Carnation Society 21 



Obituary '. 21 



American Rose Society 22 



Chicago 22 



Pittsburg 27 



Cincinnati ....'. 28 



Springfield, Olilo 29 



New Vork 29 



Phiiadelphlu ^ 32 



Boston 34 



Indianapolis ..........'. 37 



Providence, 1{. 1 ........'. 38 



Wayside Notes !..!... 44 



Denver 46 



la.Michlgau 47 



Steamer .Sailings 4y 



Seed Trade News ' ' 52 



— Smiiil Checks Still Legal ....'.'..'.'. 52 



— Haarlem's Jubilee Show 53 



— Imports r>4 



— Valley Fips . . . 04 



— The Crops ,', 54 



— Agricultural Chemicals 50 



— A Selection of Sweet Peas .57 



Vegetable Forcing 60 



— Profitable Lettuce Culture 60 



Pacific Coast 60 



— California Red Berries 66 



— Seattle 60 



— San Francisco 66 



— Potting Loquats 67 



— Berkeley, Cai 67 



— Prospects In California 67 



Nursery News (J8 



— Picea Orlentalis Nana (illus.) 68 



— Mexicans Invade Texas 68 



— Inspector Asks Help 68 



Kansas City 70 



New Bedford, Mass 71 



Washington 72 



Cleveland 72 



To Clean Out Kartiiworms 73 



Grand Rapids 74 



Columbus, Ohio 76 



Erie, Pa ] . . 73 



Detroit 80 



Formosa Lilies 81 



Greenhouse Heating 88 



— Better Increase the Piping 88 



— Conveying Heat to Residence 88 



— The Cheapest Fuel 88 



St. Lonls 80 



Baltimore 91 



New Orleans 92 



Glencove, N. Y 94 



South Bend, Ind 96 



Fort Wayne, Ind 96 



80CIBTT OF AHEBICAN FLOBISTS. 



INCOBPOBATED BY AOT OF CONOBESS MABCH 4, '01 



Officers for 1909: President, J. A, Valentine, 

 Denver, Cole; vice-president, E. G. GlUett, Cin- 

 cinnati, O. ; secretary, WiUls N. Rudd, Mor- 

 gan Park, 111.; treasurer, H. B. Beatty. Pitts- 

 burg. 



Officers for 1910: President, P. E. Plerson, 

 Tarry town, N. Y.; Tice-presldest, F. W. Vlck, 

 Rochester, N. Y.; secretary, H, B. Dorner, Ur- 

 bana, 111.; treasurer, H. B. Betitty, Pittsburg, 

 Pa. 



Annual conTention, Rochester, N. Y., Augnst 

 16 to 19, 1910. 



EESULTS. 



We give them. You get them. 



We both have them. 



This issue of the Review, all in the 

 day's work, contains 100 pages. 



Boxwood is used in immense quan- 

 tities, plants one to two feet high, for 

 filling winter window boxes in the east- 

 ern cities. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 the Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



Most of the big flower shows have 

 been kept open on Sunday this year, pos- 

 sibly with a sacred concert, and the Sab- 

 bath attendance has been generally the 

 best of the season. 



The Cincinnati Florists' Society finds 

 its treasury enriched, nearly $1,600 as a 

 result of the S. A. F. convention last 

 August, but those who carried the work 

 of preparation believe they earned it. It 

 is proposed to use the money as a re- 

 serve fund to back a big flower show 

 next year. 



One of the chief obstacles in the ad- 

 vance of the trade is the neglect of busi- 

 ness methods on the part of those who 

 grow and deal in flowers and plants. It 

 has been in spite of their methods rather 

 than because of them that many men 

 have succeeded. But every ye^«ow sees 

 an improvement in this respect, for ex- 

 ample is quickly followed, especially 

 when benefits are so apparent as in the 

 case of those who learn and adopt the 

 modern methods of doing business. 



EFFICIENT. 



There are many factors which may in- 

 fluence an advertiser part of the time, 

 but it is actual results which influence 

 him most of the time. 



The advertisement in the Review did its 

 work nicely and very quickly. — Mellen Green- 

 house Co., Ravenna, 0., November 8, 1909. 



AMERICAN ROSE SOCIETY. 



At a meeting of the executive commit- 

 tee preparations for next spring's exhi- 

 bition were considered. The date, the 

 fourth Wednesday in Lent, comes this 

 year so early that various parties raised 

 the question, "Why do you have it so 

 early? We cannot be sure of a crop." 

 Upon deliberation the date was fixed for 

 March 16 to 18, 1910. This exhibition 

 is to be held under the auspices of the 

 New York Horticultural Society. This 

 society is one of the best supported in 

 the east, and we look forward to the 

 cooperation of many of the large private 

 estates. The place of exhibition is a 

 public hall of the highest clasa, the ad- 

 mission is free, and a large attendance 

 is expected. 



The matter of securing a list of hand- 

 some prizes is being looked after, and 



the society asks the support of every one 

 interested, not only in roses, but floricul- 

 ture in general. The second edition of 

 the schedule is issued and has been 

 mailed to the members of the socidty 

 and others as far as it was practicable 

 to do so. The Bulletin for 1909 will be 

 mailed during Christmas week. 



Benj. Hammond, Secy. 



OUR BIRTHDAY, 



With this issue the Review begins its 

 thirteenth year. With no axes of its own 

 to grind, it has sought to uphold the mir- 

 ror to the horticultural trades and is 

 content with the measure of appreciation 

 with which its efforts have *been re- 

 warded. The Review has had its full 

 share of the growth that has come to 

 the trade in the twelve years that are 

 gone. It feels that the years to come 

 hold out for the trade at large a promise 

 of prosperity even more pronounced than 

 that of the past, in which this paper 

 hopes to share in proportion to the hon- 

 esty and industry with which it plays its 

 part. 



CHICAGO. 



The Great Central Market. 



Last week was undoubtedly one of the 

 most generally unsatisfactory periods in 

 the recent history of the market, but the 

 reason seems quite apparent. It did not 

 lie in any adverse fundamental factor, 

 but in the weather only. The Chicago • 

 flower market is always more or less of 

 a weather market. Good weather brings 

 in the crops simultaneously all over the 

 Mississippi valley, and bad weather cur- 

 tails prociuction, not only at Chicago, but 

 wherever Chicago flowers go. The result 

 is that the market has wide swings. 

 When production is large, demand is 

 least, and when production is at the low- 

 est level, demand is strongest. Last 

 week production was at the top notch, 

 because the weather was the warmest 

 the weather bureau here ever has re- 

 corded for the second week in November. 

 Not since 1882 have the records of the 

 weather office shown anything like the 

 November temperatures recorded last 

 week. With April days, bright skies and 

 everything right for a crop, flowers were 

 crowded into the market at a rate far in 

 excess of any requirements. This was 

 particularly true of roses, though only 

 in a less degree of chrysanthemums and 

 carnations. Rose crops were on the up- 

 grade and the plants were just in the 

 condition to respond to the warm sun 

 with a heavy cut. The stage of growth 

 was such that a large part of the stock 

 was of the better grades in length of 

 stem ; indeed, the proportion of the me- 

 (fiuni, long and fancy was unusually 

 great. The large supply of white wasi 

 noticeable. 



With the market in such condition it 

 was, of course, impossible to realize any- 

 thing like the real value of the stock; 

 thougli the selected shipping orders 

 might bring fair returns, the jobbing 

 off of the accumulation could not be ac- 

 complished, except at extremely low 

 rates. But Killarney sold far better 

 than Maid, and White Killarney better 

 than Bride. Beauties have begun to 

 shorten up and prices have advanced. 



The situation in chrysanthemums be- 

 gan to change last week. While the .sup- 

 ply was extremely heavy, there began to 

 be a shortage of the better grades of 

 smaller varieties, though this did not ap- 



