32 



The Weekly Florists^ Review* 



NOVEMBEE 18, 1909. 



Niessen's 



News Column 



We are at a lose to know to 

 what particular line we should 

 call your special attention for the 



Thanksgiving Day Trade 



In every direction we can only 

 see an ample supply, and the 

 larger portion of the stock will be 

 of excellent quality. 



To do a successful and profita- 

 ble Holiday business, you should 

 first of all buy right. If you will 

 place your 



Thanksgiving Day Drder 



here, we can assure you of 



Good Quality, Right Prices, 

 and Prompt and Careful Ship- 

 ments. 



Try our service. We can only 

 expect to hold your trade on the 

 merits of our goods and methods. 



MUMS 



Good values in all grades. $1.50 

 to $3.00 per doz. 



POMPONS 



$3.00 and $4.00 per doz. bunches. 



GARDENIAS 



Long stems and perfect flowers. 

 $3.00 and $4.00 per doz. 



CYPRIPEDIUMS 



$2.00 per doz. $15.00 per 100. 



VALLEY 



Choice quality. $3.00 and $4.00 

 per 100. 



NEW CROP 



Bronze Galax Leaves 



$1.00 per 1000. $7.50 per case. 



BOXWOOD 



50-lb. cases at 15c per pound. 



We will book your order for im- 

 mediate delivery, or for shipment 

 any time before Christmas. On 

 large quantities we will make 

 special quotations. 



Theleo Niesseo Co. 



Wholesale Florists 



1209 Arch Street 



PHILADELPHIA 



Open from 7 a. m. to 8 p. m. 



THaoKsgiYiiig Fioweis 



Chrysanthemums in quantity ; yellow^ white and pink 

 will be plentiful despite the warm weather. We expect to have 

 enough for all, of high and medium grade blooms at moderate prices. 

 VioletSf both long stem, and fancy singles. Marie Louise and 

 Lady Campbell doubles are in winter form; we can furnish them in 

 small or large quantities and believe you will find them excellent 

 value. Choice Carnations, Roses, Easter Lilies (now 

 an all-year-round flower;, Sweet Peas, Valley and everything 

 seasonable. 



Wild Smilax— New Galax 



W. E. McKISSICK & BROS. 



WHOLESALE FLORISTS 



1619-21 Ranstead St., PHILADELPHIA, PA. 



PHILADELPHIA. 



The Rising Eastern Market. 



Negate non potest quin that the mar- 

 ket is in bad shape. Perhaps the Latin 

 show names have gone to my head, or 

 perhaps it is the conditions; anyway it's 

 so. The extraordinarily warm weather 

 prevailing until nearly the end of the 

 week closing November 17, combined 

 with the height of the chrysanthemum 

 season, has brought into bloom an im- 

 mense quantity of cut flowers of all de- 

 scriptions, far in excess of the demand. 

 The market, which had been so good 

 earlier in the fall, f^U away badly, 

 prices receding to a point almost beyond 

 the endurance of the wholesalers and 

 growers. The business is largely in 

 chrysanthemums at prices showing a 

 wide range, from $4 a dozen for a few 

 fancies and novelties to 4 cents apiece 

 for ordinary stock. It is a significant 

 fact that the street men have purchased 

 chrysanthemums at $10, $12 and in at 

 least one instance $15 a hundred, using 

 them in quantities; these figures were all 

 the stock was worth, all any retailer 

 would have paid for them, and suggest 

 possibilities that the retailers cannot 

 afford to ignore. 



The Beauty market advanced for a 

 single day and then fell back in sym- 

 pathy with the other roses and the ab- 

 sence of special demand. Killarney and 

 My Maryland were so largely overdone 

 that the prices were the worst of the 

 season, quality considered. This was 

 true of all other varieties, Eichmond be- 

 ing less favored than pink and white. 



Carnations of quality sold well in lim- 

 ited quantities but, excepting now and 

 then, it is hard to find a market for 

 many of them at satisfactory prices. 

 Violets are exceptionally fine and a good 

 many are sold but, like everything else, 

 the warm weather is bringing forward 

 an immense crop. Cattleyas are so scarce 

 the price is advancing. Valley is selling 

 pretty well when nice. The other flowers 

 in the list are as wall flowers, watching 

 the queen of autumn keep time to the 

 music. 



The Cheerful Side. 



The wholesale flower market was so 

 full of woe that Phil decided to spend 

 a half hour with one of the retailers to 

 see whether anything was being done to 

 help matters. The choice fell on Fred 

 Ehret, because Phil remembered that in 

 the dull month of July Mr. Ehret had 

 been able to meet expenses, no small 

 achievement for a Quaker City retailer 

 in midsummer. 



Fred Ehret was so cheerful that it 

 augured well. Mrs. Ehret was busy mak- 

 ing up; another good sign. There was 

 a funeral spray of Golden Gate and val 

 ley, and a bunch of Killarney for a 

 more cheerful occasion, I think, in which 

 three shades of this popular Irish rose 

 had been effectively combined. 



When asked regarding business Mr. 

 Ehret produced a couple of hundred 

 long-stemmed Killarney, asked his vis- 

 itor what they were worth, nodded appro- 

 bation at the price named, and then 

 spoke the buying price, which was not 

 higher — no, by no means — and added the 

 selling price, remarking pleasantly: 

 "That leaves a fair margin of profit." 

 This seemed to show that the retailer, at 

 least, is having some fun now. 



Mr. Ehret showed me many pretty 

 things: pot chrysanthemums exceedingly 

 well grown, pretty window-boxes, birch 

 bark fern boxes, some pottery orna- 

 mented with raised pictures (Mr. Ehret 

 said they were Bible stories), and when 

 Phil passed on to palms to avoid showing 

 his ignorance Mr. Ehret smilingly re- 

 marked : * ' You care more for flowers. ' ' 

 That pair of kentias really were superb, 

 they have formed the background for 

 many a happy couple and will for many 

 more, as they actually improve month by 

 month in their favored home about mid- 

 way between the^ Floral Arcadia an>! 

 Fourteen-seven, or just where Mr. 

 Ehret 's two stores join. 



As his visitor departed Mr. Ehret said 

 pleasantly : ' ' TTie grower has the best 

 end of it, because he brings his flowers 

 here and then just comes and collects 

 the money, while we have to sell them." 

 Mrs. Ehret said that was so. 



