66 



The Weekly Florists^ Review* 



NOVBMBRR 18, 19UU. 



PACIFIC COAST. 



Los Angeles, Cal. — The Eoth-Key- 

 mond-Muller Floral Co. has been incor- 

 porated, -with a capital stock of $10,000. 

 The directors are Clias. J. Muller, Eu- 

 gene H. Rotli, F. B. Ecymond and Regina 

 Muller, 



LooMis, Cal.— The Rowell Fruit Co. 

 has been incorporated, with a capital 

 stock of .1,50,000. Tiie object of the new 

 organization is to take over the business 

 of Rowell, Day & Co., and to deal in 

 fruits, vegetables and nursery stock. The 

 directors are George F. Rowell, of this 

 city, J. F. Johnson and John F. Pullen, 

 of Sacramento. 



CALIFORNIA RED BERRIES. 



The trade in California red berries, 

 from present appearances, bids fair to 

 be larger tliis year than ever before. 

 This article, whicli for many years was 

 handled only in a desultory way, has of 

 late seasons become one of the promi- 

 nent factors in the florists' business. 



With the coming of November and 

 the long, cool nights the berries assume 

 a bright red color. Where the climatic 

 conditions are not favorable, however, 

 the berries do not acquire that peculiar 

 scarlet color that makes them so valuable 

 as an adjunct to the flower trade. Where 

 there is an excess of foggy weather the 

 berries have a black appearance, which 

 makes them quite unfit for selling. If 

 grown in a situation that is too cold or 

 windy, the berries are small and poor 

 and have no value. 



The reckless cutting of tliis beautiful 

 evergreen by careless i-anchers has made 

 the supply in the immediate vicinity of 

 towns extremely scarce, and each suc- 

 cessive season finds it necessary to go 

 farther and farther off the beaten trail 

 and into the less frequented regions to 

 get a supply. 



Sharp touches of frost will interfere 

 greatly with the proper coloring of the 

 fruit and a few cold nights two weeks 

 before Chtistmas will play great havoc 

 with the season's supply. 



Several years ago $25 per ton was 

 considered a good price by those who 

 handled the berries, but within the last 

 few years double and treble these prices 



have been charged. 



SEATTLE. 



The Market. 



Although there is a general depression 

 readily seen in many business places 

 owing to the unsettled condition of the 

 people after the closing of the exposi- 

 tion, the last two weeks have been good 

 ones for the florists and much satisfac- 

 tion is felt in regard to the prospect for 

 the winter's business. Moreover, stock 

 as a whole is coming in nicely and we 

 anticipate no trouble in this line this 

 season. Chrysanthemums, of course, are 

 the leaders and, although they are not 

 overplentiful, the quality is fine; the 

 choicest bring as high as $9 per dozen 

 retail, with ready sales. Violets are 

 rather good for so early and of course 

 the supply is unlimited, as they come 

 through nicely from California. Home- 

 grown ones are scarce, but of far better 

 quality. Even the poorest would make 

 the eastern stock appear second grade, 

 as violets are one of our strongholds 



SHASTA DAISY "Si'.S;S" 



DivlBioDS from Mr. Burbank's oriKinal plants 

 no seedlings. Extra Btrong, field divisions, 6 oi 

 more shoots, per 100, $2.60; 1000, $24.00. Stron; 

 field divisions, 2 to 4 shootB, per 100, $2.00; 1000 

 $19.00. 



Grohe's Large-flowering Hybrid Delphinium, 



a selection from the best hybrid strains in exist- 

 ence, from 3-in. pots. $6 00; 2-in. pots, ready in 

 November, $2.60. Select plants, from field, 1 year 

 old, $6 00. 



Orohe's Champion Strain Petunia Seed, 



only the best flowers used for seeding, carelully 

 selected and hand fertilized. Giants of California 

 1000 seeds 75c; ^s oz., $3(0: oz., $16.00. Ruffled 

 (Jiants. 1000 Rfcds, 7.5c; >e oz.. $3.50; oz., $17.60. 



Shasta Daisy— Alaska or California, ^ oz. 



50c; oz.. $1 50. Feiitstemon Hybrldns Grand- 



ifloras, tr pkt.. t>5c. oz., $1.00 Pentstrmona, 



Burbank's Hybrids, tr pkt., 2.5c; oz., $1.00. 



Cash please. 



FRED QROHE, Santa Rosa, Cal. 



Mention The Rpview when you write. 



Cinerarias 



strong, clean plants from bench, ready for 3 

 and 4-!nch pots. $2 oo per 100. 



350.000 1 yr. Asparaeus Plants, rea(^y for 

 deliverj in December. L.ettding vaiitties. Write 

 for prices. 



Otto P. Schuchard, Watsonville, Cal. 



Mention The Review when you write. 



here. Large fancy flowers with extra 

 long stems are plentiful. Owing to a 

 washout on the Northern Pacific, Cali- 

 fornia stock was badly delayed last 

 week. Orchids are arriving in quantity, 

 to the surprise of all, and many fancy 

 blooms are shown in the stores. Beau- 

 ties arc fine, while prices are moderate, 

 ranging from $3 to $6 per dozen for the 

 best grades. Asters and peas have gone 

 and the only outdoor flowers are a few 

 cactus dahlias and a few straggling 

 Brunner roses. The indoor roses, how- 

 ever, are fine and show a tendency to 

 further improve. Carnations, as usual 

 at this period, are plentiful and the 

 quality is fine. 



Flowering plants are seen, although 

 only a few. Cyclamen is the best 

 bloomer and seller in evidence, but quite 

 a few primroses are on the market. 



The nurserymen are having a profit- 

 able autumn and feel encouraged with 

 the work so far accomplished. 



In the line of novelties, many pretty 

 ones are shown, all the stores doing a 

 large business with them. In fact, nov- 

 elties of any kind are new to Seattle and 

 the craft has just begun to realize the 

 profits which lie in them. 



Various Notes. 



Mrs. Lena McCoy's new store on Third 

 avenue is rapidly rounding into shape. 

 Mrs. McCoy has worked in several orig- 

 inal and unique ideas with a pleasing 

 result. 



Mrs. Stimson's new store in the Moore 

 '1 heater block was opened November 9 

 with the customary display. This is a 

 new venture for Mrs. Stimson and the 

 trade all wish her well. 



Sam Graff is sparing no expense to 

 make his windows attractive. 



Mr. Johnson, one of the Seattle craft, 

 has purchased the Fremont Floral Co. 

 of Gus Bjorkman, who is going to Cali- 

 fornia to spend the winter. 



Mr. Lomley, of the McCoy Co., has 

 been in the east for some time on the 

 lookout for pointers and novelties. Wm. 

 Billingsley, the Indianapolis florist with 

 this firm, has purchased twenty acres of 

 orchard land near Wenatchee. 



Walter Scott has installed a new 

 boiler in his place this fall. 



W. E. Hopkins has purchased the Au- 



Own Root 



Field-grown 



Roses 



California 



Rose Co., 



Pomona, 

 Cal. 



Mention The Review when you write. 



Araucaria Excelsa 



From 2-inch pots, 6 to 6 inches high, young, 

 healthy seedlings with two tiers, at $16,00 per 100; 

 $160 per 1000; 600 and over at the thousand rate. 



F. LUDEMANN 



3041 Baker St, Paeirtc Nurterict, San frandsco, Cal. 



Mention The Review when you write. 



DO YOU WANT STOCKY PUINTS ? 



WA8HINCT0NIAR0BUSTA 



(Fan Palms), 2 to 3 ft., by the thousands. 



Exotic Nurseries 



Santa Barbara, Cal. 



Mention The Review when you write. 



burn Nurseries and will run them in con- 

 nection with his other place, the Seattle 

 Carnation Co. Mr. Hopkins also did the 

 "proud papa act" this week; it was 

 another girl. J. G. C. 



SAN FRANCISCO. 



The Market 



The weather has suddenly turned 

 colder. The excess of rain is apparently 

 over and we are being treated to warm, 

 bright days and clear, frosty nights. Its 

 effect has been to make indoor stock a 

 shade scarcer, but there has not yet been 

 sufiicient cold weather to interfere with 

 the violets or chrysanthemums. The 

 prices on all kinds of roses and carna- 

 tions have advanced slightly, and we can 

 look for still greater advancements in the 

 near future. The best fancy carnations 

 cost the retailers on an average of $3 

 per hundred and from that price down to 

 $2 is the ruling rate at this time. Bride 

 and Bridesmaid cost the stores from $2 

 to $4 per hundred and Beauties up to $2 

 per dozen. Violets are the most popular 

 flower at this time, with the possible ex- 

 ception of chrysanthemums; 75 cents per 

 dozen bunches is the ruling price for the 

 former, and for the latter from 25 cents 

 to 50 cents per dozen for outside stock 

 and twice that price for hothouse-grown 

 stock, which gives a good idea of what 

 they are worth. 



Paper White narcissi have made their 

 appearance and sell at $1 per hundred 

 wholesale. Orchids, principally cattleyas. 



