10 



The Weekly Florists^ Review^ 



NOVBMBKR 25, 1909. 





manufactured or grown, is so slow in 

 taking advantage of exhibiting his wares 

 as the average grower of flowers and 

 plants. "We can readily recall where 

 farmers and stock raisers, as well as 

 manufacturers, pay exorbitant prices for 

 space at various exhibitions and fairs to 

 show their product. Does the grower 

 liave to do that? No. On the contrary, 

 he is paid, and in most cases paid well, 

 for his exhibition, and in addition he 

 gets just as much, if not more, advertise- 

 ment for his goods as any other profes- 

 sion. I hope the day is not far distant 

 when all the growers will see the flower 

 shows in the light in which they are al- 

 ready seen by so many of our leaders, 

 who are helping to make the shows a 

 grand success everywhere. 



I hope that the contents of this paper 

 will be received by all who hear it in 

 the spirit it is given, and that every re- 

 tailer, wholesaler and grower in St. 

 Louis, in fact everywhere, will join me in 

 giving three cheers for the flower shows, 

 and all hail to the men who work so 

 hard in making them a success. 



The Products of Old Kentucky. 



MUMS IN KENTUCKY. 



The accompanying illustration is re- 

 produced from a piiotograph made at 

 the establishment of the Burdell Floral 

 Co., Bowling Green, Ky. This concern 

 grows all its chrysanthemums in solid 

 beds, with eight inches of soil on four 

 inches of cinders. Some idea of the size 

 of the blooms can be gained by compar- 

 ing them with the other features of the 



Where can it be procured for less money 

 than at a flower show, where he is paid 

 for filling his space and where news- 

 paper items are published for him (ad- 

 vertising which he could not purchase 

 at all), for absolutely nothing? 1 

 think, gentlemen, this is sufficient reason 

 why a retailer derives much from a 

 flower show. 



Belween Two Fires, 



Kext, the wholesaler. Poor fellow! I 

 always have had a soft spot in my heart 

 for this unhappy medium, who stands 

 between two fires all the time. The 

 grower expects high prices and the re- 

 tailer wants to buy cheap; so in steps 

 the wholesaler and says, ' ' We will split 

 the difference," and it goes. 1 really 

 believe that if it were not for the whole- 

 saler, the retailer and grower would 

 not be on nearly as good terms as they 

 are. On one thing we can all agree, 

 I am sure, and that is: If the retailer 

 can devise a scheme by which he can 

 create a stronger demand for his goods, 

 the wholesaler is also benefited by it. 

 So the foregoing reasons will suffice, also, 

 to show that the wholesaler is benefited 

 by flower shows as well. 



Now for the grower. When we talk 

 about the grower I begin to feel a little 

 more familiar with my subject, for I 

 have been a victim to this branch for 

 nearly a quarter of a century — and I 

 only hope I may continue so for another 

 quarter. If flower shows are a benefit to 

 the retailer and the wholesaler, they are 

 doubly 80 to the grower. On the suc- 

 cess of either of the other two branches 

 of the trade depends entirely (and well 

 it ehould) the prosperity of the grower. 



Slighted Opportunities. 



I am sorry to say it, but I think I 

 can say it without fear of contradiction, 

 that no producer of any article, be it 



Chrysanthemum Mrs. W. Arnold. 



