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The Weekly Florists' Review. 



NOTQMBBB 25, 1909. 



THE FLORISTS' REVffiW 



G. L. GRANT, Editor and Manager, . 



PUBLISHED EVERY THURSDAY BY 



THE FLORISTS' PUBLISHING CO. 



630-560 Cazton Building, 



334 Dearborn Street, Chlcaso. 



Telephone, Harrison 5429. 



ekgistbrbd cable adorbss, florvibw, chicago 



New York Office: 



BorouKta Park Brooklyn, N. Y. 



J. Austin Shaw, Manager. 



Subscription $1.00 a year. To Canada, $2.00. 

 To Europe, $2.50. Subscriptions accepted only 

 from those in the trade. 



Advertising rates quoted upon request. Only 

 strictly trade advertising accepted. 



Advertisements must reach us by Wednesday 

 morning to insure insertion in the issue of the 

 following day, and earlier will be better. 



Entered as second class matter December 3, 

 1897, at the post-oftice at Chicago, 111., under the 

 act of March 3, 1879. _ . _ ^ 



This paper is a member of the Chicago Trade 

 Press Association. 



INDEX TO ASVERTISEBS, PAGE 86. 



CONTENTS. 



Chrysanthemums — Thfi Best Forty 7 



— Some of the New Mums (illus.) S 



— Rust on Mums S 



— Blooms Droop, Stems Break S 



— Chrysanthemums In England 



— Benefit from Flower Shows 9 



— Mums In Kentucky (lUus. ) !•' 



— Schmidt's Seedlings (iUus.) 11 



Plumosus Turns Yellow 11 



Lilies for Easter 11 



Celestial Peppers 11 



Seasonable Suggestions — Primulas 12 



— Poinsettlas 12 



— Lilies 12 



— Hybrid Perpetual Koses 12 



— Hardy Perennial Borders 13 



— Watering Evergreens 13 



Roses — Too Cool for Roses 13 



— White Roses Coming Oreen 13 



— Fertilizer for Roses 13 



— Mealy Bug and Mildew 13 



— Black Spot on Roses 13 



The Retail Florist 14 



— The Beyer Store (Ulus. ) 14 



Value of Insecticides 14 



Carnations — Carnation Notes — East in 



— Poor Growth and Few Blooms l-} 



— Rust on Harlowarden 15 



The World's Largest Fuchsia (iUus.) 1« 



Gypsophlla Paniculata 10 



Cost of Metered Water 16 



Marguerites 16 



Washington 10 



Flowers for Seeds (Ulus.) 17 



Society of American Florists 17 



Obituary— Jens P. Brudahl 17 



— Frederick C. Schneider 17 



Money for Both 18 



National Flower Show 18 



Chicago 18 



New York 22 



Detroit 26 



St. Louis 28 



Wayside Notes 29 



Philadelphia 30 



Boston 33 



Providence, R. 1 36 



New Orleans 37 



Mount Clemens, Mich 40 



Cincinnati 42 



Steamer Sailings 44 



Seed Trade News 46 



— Valley Pips , 48 



— Imports 48 



— Commerce In Seeds 48 



— Catalogues Received 48 



Dayton, Ohio 49 



Vegetable Forcing 62 



— Rhubarb and Asparagus 62 



— White Fly on Cucumbers 62 



Fungus on Palms 63 



Pacific Coast 68 



— PorUand, Ore 68 



— San Pranclsco 58 



— Violets in San Francisco 68 



— Gladioli on Pacific Coast 6ft 



Nursery News 60 



Biennials 60 



Shading 61 



St. Paul 62 



Indianapolis 64 



Evansvllle, Ind 66 



Anderson, Ind 68 



Greenhouse Heating .' 76 



— For Lettuce and Carnations 76 



— Two Ohio Houses 77 



— A Range of Four Houses 78 



— In Western New York 78 



Bnffalo TO 



Pittsburg 79 



LonlBvine, Ky 79 



Baltimore SO 



Minneapolis 82 



New Bedford, Mass 84 



SOCIETY OF AMERICAN FLORISTS. 



Incorporated by Act of Congress March 4, '01 



Officers for 1900: President, J. A. Valentine, 

 Denver, Colo.; vice-president, B. G. Gillett, Cin- 

 cinnati, O.; secretary, Willis N. Rudd, Mor- 

 gan Park, III.; treasurer, H. B. Beatty, Pitts- 

 burg. 



Officers for 1910: President, F. E. Plerson, 

 Tarry town, N. Y.; vice-president, F. W. Vlck, 

 Rochester, N. Y.; secretary, H. B. Dorner, Ur- 

 bana, 111.; treasurer, H. B. Beatty, Pittsburg, 

 Pa. 



Annual convention, Rochester, N. Y., Aagost 

 16 to 19, 1910. 



Eesults bring advertising. 

 The Beview brings results. 



The Review would like to receive 

 good, sharp photographs of some well- 

 filled fern dishes. 



How many growers are keeping the 

 records needed to intelligently answer the 

 questions for the census of floriculture 

 next year? 



It always is easiest to get the patron- 

 age of those whose trade is least worth 

 having; the man to whom payment is an 

 unconsidered matter cares not about the 

 price. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 the Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The many uses that are found for 

 modern advertising methods are well 

 illustrated by the use of space in the 

 leading Chicago daily now being made 

 by W. N. Rudd's Mount Greenwood Cem- 

 etery. 



"When the Wells-Fargo Express Co. 

 last week declared a dividend of 300 per 

 cent it put in the hands of the shippers 

 a strong argument against the periodical 

 advances in rates which all the express 

 companies are making. 



Why is it people write to newspapers, 

 asking perfectly legitimate questions, and 

 fail to sign their names? The Review 

 does not answer anonymous inquiries, in 

 its columns. J. D. H., Cupertino, Cal., 

 is not a subscriber and it therefore is 

 impossible to identify him. And there 

 are others. 



MONEY FOR BOTH. 



There are many factors which may in- 

 fluence an advertiser part of the time, 

 but it is actual results which influence 

 him most of the time. 



I do not know how I could get on without 

 the Review; it certainly is a money-maker for 

 the subscribers and advertisers. By reading 

 the last three copies I made $30, and per- 

 haps more, for the trades do not all come In 

 at once, you know. — L. M. Smith, Laurel, Del. 



NATIONAL FLOWER SHOW. 



A meeting of the National Flower 

 Show committee was held at Horticul- 

 tural Hall, Boston, November 19, for the 

 purpose of organization and arranging 

 a preliminary schedule. President-elect 

 Pierson presided and S. J. Goddard, sec- 

 retary of meeting, J. K. M. L. Farquhar, 

 Robert Craig, Edward A. Stroud and 

 William J. Stewart, of the S. A. F. com- 

 mittee, were present. The committee in- 

 spected Mechanics hall and obtained an 

 option on it for March 23 to April 4, 

 1911. 



About $15,000 will be apportioned for 

 premiums. 



All the committee present were enthu- 

 siastic over the outlook for Boston, 1911. 

 Mr. Pierson requested the Massachusetts 

 Horticultural Society, Boston Cooperation 



Flower Market, Park Street Market, and 

 Gardeners* and Florists' Club to each 

 appoint three members to compose a gen- 

 eral committee. The Massachusetts Hor- 

 ticultural Society will appoint at its next 

 regular directors' meeting. The Boston 

 Cooperation Flower Market has appoint- 

 ed Wm. H. Elliott, Morris F. Comley and 

 John McFarland. The Park Street Mar- 

 ket has appointed S. J. Goddard, E. 

 Allan Peirce and Alex Montgomery. The 

 Gardeners' and Florists' Club has ap- 

 pointed P. Welch, Duncan Finlayson and 

 T. Roland. 



The next meeting will be upon the call 

 of committee on preliminary schedule. 



Mechanics hall contains 105,000 square 

 feet of exhibition floor space. 



S. J. Goddard, Sec'y. 



CHICAGO. 



The Great Central Market. 



Thanksgiving is not a holiday to be 

 compared with Christmas, Easter or 

 Memorial day, but this year it assumed 

 unusually large proportions in the mar- 

 ket because of the fact that turkey day 

 came just at the time the weather 

 changed. Following several weeks of un- 

 seasonably warm, bright weather, the 

 change to dark, cold days resulted in a 

 considerable curtailment of production. 

 The reduction in crops was not only ap- 

 parent in the Chicago district, but it 

 occurred simultaneously throughout all 

 the middle west, with the result that the 

 shipping demand increased decidedly. It 

 would have increased anyway, had it not 

 been Thanksgiving, but the extra demand 

 for flowers for the holiday dinner-tables 

 served to give the market an extra activ- 

 ity. The reduction in supplies came just 

 at a time when the chrysanthemums were 

 pretty well cut out with many of the 

 out-of-town growers who have been sup- 

 plying their local demand, and this al- 

 ways means that buyers will come back 

 into the Chicago market for roses and 

 carnations. 



The week beginning November 14 was 

 little if any better than the week preced- 

 ing, which was the worst November week 

 this market has experienced in years. 

 Toward the end of last week the reduc- 

 tion in supplies had begun to affect the 

 market, but it was too late to make a 

 satisfactory average for the growers that 

 week. While the business increased 

 largely at the beginning of this week, 

 and prices advanced, the change was 

 only sufficient to put the market on a 

 good early winter footing. The price of 

 Beauties went up above the normal rate 

 for the season, because the supply for 

 the last few days has been extremely 

 light, but the value of other flowers was 

 not above what it usually is at this date, 

 and on some leading items, like violets,^ 

 the price has been below that of last 

 year. The buyers have been having 

 things pretty much their own way the 

 last few weeks, and many objected to 

 paying the prices asked this week, but 

 really they were paying no more than 

 they ordinarily pay at this time of the 

 year, and the only special cause the 

 growers have for thanksgiving is that 

 the market had resumed the normal con- 

 dition. 



While Beauties are scarce, other roses 

 have been about equal to the demand, 

 though the supply is only half what it 

 was ten days ago. The dark weather 

 has hurt the quality of roses. Killamey 

 is even better, compared to Maid, than 

 it usually is. White roses again are 



