30 



The Weekly Florists^ Review* 



November 25, 1909. 



Niessen's 



News Column 



Beauties 



Our grovrers are bringing; 



in an immense crop of Beauties 



for the month of December. 



We believe our Beauties compare fa- 

 vorably with any coming to the Pbila- 

 delptaia market. You are a Kood judge 

 of llcwers, and we ^vill be glad to con- 

 vince you of the superior quality with a 

 sample sbipment. Tou will also find our 

 prices satisfactory. 



PinkKHIarney 



We are getting in some very cboice 

 Btock of tbis rose. Long stems, witb 

 extra large, well sbaped Qowers, of good 

 color. Our growers are producing better 

 KiUarneys this year tban ever before. 



Chrysanthemums 



We still have a fair supply of them, 

 principally 



Yellow^ Jones 

 White Jones 

 Jeanne Nonin 

 Bonnaffon 



$1.50 to S3.00 per doz. 



Carnations 



Quality steadily improving. $2.00 to 

 $4.00 per 100. 



SPECIAL— In lots of 500 or more, 

 fancy stock, our selection of 

 colors, $2.50 per 100. 



To increase the variety of your stock 

 and to offer your trade a better assort- 

 ment, we wish to call your attention to 

 the following : 



Pansies 



$6.00 per 100 bunches. 



An unusually fine strain, most all clean, 

 bright colors. Can furnish a thousand 

 flowers or more at short notice. 



YELLOW DAISIES 



$1.60 and $2.00 per 100. 



BOUVARDIA 



Pink and red. $3.00 per 100. 



SWEET PEAS 



White and pink. $1.00 per 100. 



MIGNONETTE 



Medium, $3.00 per 100; fancy, $5.00 per 100. 



We will have a splendid stock of 



Christmas Greens 



Boxw^ood, Lycopodium, Holly, 

 Holly Wreaths, etc. Complete list 

 and prices on request. 



TheLeo Niessen Co. 



Wholesale Florists 



1209 Arck Street 



PHILADELPHIA 



Open from 7 a. m. to 8 p. m. 



r 



THE 



December Teas 



often demand dainty bits of color, generally in shades 

 of pink. We offer you Jardine, Killarney and Mary- 

 land Roses in short, medium and long stemmed 

 grades as desired, all with nice, clean flowers. 



Enchantress, Winona, Winsor and Lawson Car- 

 nations, select and fancy stock ; and Sweet Peas. 



These are just a few of the many nice things we have. 

 Our best service goes with them. 



W. E. McKISSICK & BROS. 



WHOLESALE FLORISTS 



1619-21 Ranstead St., PHILADELPHIA, PA. 



Mention The Review when you write. 



PHILADELPHIA. 



The Rumg Eaitem Market. 



The week ending with the day before 

 Thanksgiving is difficult to describe. The 

 quantity of flowers coming into the mar- 

 ket has been greatly increased and their 

 quality has not been improved by de- 

 pressingly warm weather. Saturday, No- 

 vember 20, saw a fair "clean-up" at 

 some price, everyone realizing the impor- 

 tance of disposing of perishable stock in 

 such weather as the close of the week. 

 Monday found a more buoyant tone in 

 the market with prices advancing on some 

 select stock in small quantities, but with 

 large sales of good ordinary stock at low 

 prices. The supply of almost everything 

 is very heavy, and the demand is brisk. 

 Chrysanthemums are an important fea- 

 ture of the Thanksgiving business. Bon- 

 naffon is the leading variety of the day, 

 the principal demand being for the good 

 ordinary grades ; white and yellow Eaton, 

 Golden Dome, white and yellow Chad- 

 wick, Jeanne Nonin, white and yellow 

 Mrs. Jerome Jones, and in pink Maud 

 Dean, Dr. Enguehard, Harry Balsley and 

 Mile. Jeanne Rosette are the principal 

 varieties, the four pinks of course being 

 in limited quantity. Carnations are sell- 

 ing better than for a month past, the 

 fancies have advanced a point, but the 

 bulk of the sales are at last week 's quota- 

 tions on a firmer foundation. "Valley is 

 quite scarce, cattleyas exceedingly scarce, 

 gardenias rather more plentiful, though 

 the quality warrants the higher figures. 

 Violets are not as high as at this time 

 last year, there is a good healthy demand 

 for all choice stock at moderate prices, 

 and fancy singles are worth nearly as 

 much as doubles, due to their unusual 

 quality. 



Beauties have gone up as they always 

 do at a holiday, but the balance of the 

 rose list is in bad shape, only a few fan- 

 cies of Jardine, Killarney and Richmond 

 going up. Paper Whites have come in 

 quantity, mignonette is improving, while 

 the balance of the smaller flowers on the 

 list show signs of the awakening that 



comes when the end of the autumn 

 queen 's reign is approaching. 



The Sales of Ferns. 



There is a strong feeling among the 

 florists of antagonism toward department 

 stores, a feeling which I have always 

 shared to the extent perhaps of not giving 

 full recognition in this column to the 

 horticultural work these stores are doing. 

 We can certainly learn a lot from their 

 business methods. I will abandon the 

 ostrich habit and proceed. 



The department stores in this city have 

 held a number of fern sales lately. The 

 theory in these sales is to attract the pub- 

 lic by special bargain offers, moving the 

 stock rapidly as an advertisement for 

 other stock, the profit being small. A 

 large store held a three-days' sale of 

 Boston and Scottii ferns, disposing of 

 4,000 plants in that time. These plants 

 had cost them 20 cents each and sold at 

 25 cents each, the stock being received 

 a wagon-load at a time. Another sale at 

 a nearby store disposed of nearly as much 

 stock; I think it was 3,000, in two days. 

 A third sale of higher grade ferns, cost- 

 ing the store 30 cents each, with 20 cents ' 

 worth of embellishment added, disposed 

 of 400 ferns at 89 cents each. The same 

 price for the same size fern to the deal- 

 ers in the regular channels, i. e., 30 cents, 

 failed to move the stock. 



These sales are undoubtedly of great 

 educational value. They probably have 

 little or no effect on the regular business, 

 but it seems to me the margin is too small 

 to make them permanent. 



A New Rose. 



The partners in the rose-growing firm 

 of Stockton & Howe, Princeton, N. J., 

 came to this city November 22 with a 

 new rose which they displayed at some of 

 the leading stores and at the wholesale 

 commission house of Berger Bros. The 

 rose is a seedling of their own, soft pink 

 in color, an Enchantress shade, with long, 

 pointed buds and extraordinarily heavy 

 stem. It is said to be prolific. The firm 

 has about 500 plants of this seedling 

 which they propose to grow on another 

 season before deciding on its future. 



