30 



The Weekly Florists^ Review* 



Dbcoubbk 2, 1409. 



Carnations— Roses 



Violets, Mums, Valley, 



, Greens 



Our supply of CarnatioDB is in fine shape — large cuts of all leading varieties and quality second 

 to none. Killamey and all other roses in good supply. A complete line of cut flowers — there's noth- 

 ing we can't supply. 



Send Your Orders to Us 



We have been complimented by many of our customers, new and old, on the way they were 

 supplied for Thanksgiving. That is one reason why our business is growing. We would like to add 

 you to our list of satisfied customers. 



ZECH & MANN, 



WHOLESALE FLORISTS 

 L. D. Phone, Central 3284 



51 Wabash Avenue 



Chicago 



Mention The Review when you write. 



1»HE VERBENA. 



Probably not many growers are aware 

 that the little verbena, which gives so 

 much color and fragrance to the home 

 garden, came originally from our neigh- 

 bor continent, South America. The scar- 

 let verbena, Melindres, was introduced as 

 early as 1827 from Buenos Ayres. Some 

 years later the Tweedieana, a red ver- 

 bena, but not so vivid in color as the 

 Melindres, was imported from Brazil. 

 V. teucrioides, a pure white and very 

 fragrant verbena, came to us from Mon- 

 tevideo. A lilac-purple verbena, V. mul- 

 tifida, came from Peru. 



The late Robert Buist, Sr., a Philadel- 

 phian, was the first to introduce verbena 

 culture into this country. He received 

 seeds from South America of the above 

 named species, and from these seeds have 

 sprung the many varieties now in exist- 

 ence. 



It is thought by many growers that the 

 verbena can be grown from year to year 

 from seed. This can be done, it is true, 

 but at a sacrifice, for the true lover of 

 floriculture is anxious to see his labors 

 yield resiilts, and these cannot be per- 

 fected in plants produced from seed, ex- 

 cept by careful culling, which cannot be 

 done in one season. The choicest varie- 

 ties are secured by cuttings taken from a 

 select stock of seedlings and rooted in 

 sand. 



For more than thirty years the late J. 

 L. Dillon, of Bloomsburg, Pa., made ver- 

 bena culture one of his specialties, and 

 the same work is now carried on by the 

 J. L. Dillon Estate. Sixty named varie- 

 ties have been listed by this firm for 

 many years. These have all been ob- 

 tained from cuttings taken from choice 

 stock and they embrace all the popular 

 colors. Two years ago Miss Wilmott, an 

 English variety, was added to this list, 

 and last year a new variety, produced 

 from seed sown at the Dillon plant, was 

 given the name of Mrs. William H. Taft, 

 in honor of the President's wife; this 

 verbena is a deep blue and very fragrant. 



The verbena season is just opening, 

 and from now until the middle of June 

 thousands and thousands of rooted cut- 

 tings and plants of the thrifty little ver- 

 bena will be shipped all over the United 

 States. L. H. D. 



THE IDEAL 



Christmas Gift 



The florists' 

 Manual 



A Business Book for Business Men 

 Second Edition 



ThorouBlily Revised and Brouffbt 

 up to Data 



No dry-as-doBt botanical classifioa- 

 tioDB, bat tells yoa jast how to prodace 

 marketable plants and cat flowers in 

 the best and cheapest way. 



Just the thins: for a gUt tor your em- 

 ployees or friends In the trade. Give us 

 the name of the person you wish to 

 remember. We will ship the book In 

 time for delivery 



CHRISTMAS MORNIIVG— 



with a letter telllns; that the book Is sent with your best wishes. 



Treats of over 200 sabjects and is freely illastrated with fine half-tone 

 engravings. Price, $5.00, prepaid bj express or mail. 



Caxton Bulldlnff, 



FLORISTS' PUBLISHING CO , ^ 



Dearborn 



S.f: CHICAGO 



KA.NSAS City, Mo. — Alpha Elberfield 

 says that the Thanksgiving day business 

 was undoubtedly stimulated by the notice 

 given the flower business in the Kansas 

 City Star of November 23. The article 

 occupied nearly half a column and quoted 

 retail prices on most of the staple articles 

 in the cut flower line. 



Jackson, Miss. — ^W. J. Brown acted 

 as judge at the annual exhibition of the 

 Crystal Springs Floral Club, at Crystal 

 Springs, and is said to have performed 

 the task in a highly satisfactory way. 

 Mr. Brown's gardens, located in the 

 northern suburbs, contain over 1,500 fine 

 Cochet roses. 



