Carnation Dorothy Gordon 



A more vigorous grower than 

 Pink Enchantress, and entirely 

 free from disease. Produces 

 an abundance of large and fra- 

 grant flowers in good form on 

 long, stiff stems ; flowers aver- 

 age over three inches diameter. 

 The color is a shade darker 

 than Pink Enchantress. 



Extract from the minutes of the Florists' Club 

 of Philadelphia, January 5, 1909 



Your committee on Novelties visited- the establishment 

 ,;' of Joseph Heacock Company and examined their new 



Carnation, "Dorothy Gorcfon," on December 30. The va- 

 riety resembles Rose Pink Enchantress in color and form, but it is 

 superior to that variety in being of a more uniform color, and is also 

 larger and of greater substance. It is of stronger constitution and 

 has a stifler flower stem. Your committee tested the keeping qualities and 

 find them to be good The flowers were kept in an ordinary potting shed, and 

 were salable four days after being cut. 



Attest: David Rust, Secretary 



(Signed) Edwin Lqmsdale 



J. W. CoLFLESH \ Committee 

 Re 



loBERT Craig 



Although we had not advertised the Carnation "Dorothy Gordon " 

 previous to November i we had up to that time sold 60,000 rooted cut- 

 tings on the merit of the plant itself. We are thoroughly convinced 

 that "Dorothy Gordon" is a Carnation of decided value, and have 

 accordingly greatly enlarged our facilities for growing it. Our Houses are 

 in charge of an experienced propagator, assuring the production of 

 strictly "Quality Stock." 



Double the Profits of 

 Enchantress 



Our experience has convincingly demonstrated 

 that "Dorothy Gordon" will yield, in actual cash, double 

 the returns that can be expected from Enchantress. 

 When given the best of attention, Enchantress pro- 

 duced one - third less flowers than did "Dorothy 

 Gordon" under the same conditions; moreover, the 

 flowers of "Dorothy Gordon" brought us 50 per cent 

 more money in the market. Using as a basis, there- 

 fore, the price paid for Enchantress, "Dorothy Gordon" 

 made the following showing. 



100 Enchantress, worth, say . . . $6.00 



Additional value of extra one-third 

 produced by "Dorothy Gordon" . . 2.00 



Fifty per cent higher price received for 



"Dorothy Gordon" 4.00 



$12.00 



These are conservative figures, supported by our ex- 

 perience, showing conclusively that "Dorothy Gordon" 

 can and does produce twice as much money as 

 Enchantress, with the same care. 



Our Books Open to 

 Inspection 



We invite interested persons to inspect our books, 

 which will show what we sold at wholesale, the prices 

 received and orders booked, 



PRICES : 

 Per hundred. $10.00 ; Per thousand, $75.00 



VISIT US AT WYNCOTE 



We want you to see this magnificent new Carnation, 

 and invite you to visit our plant at Wyncote whenever 

 convenient. Our establishment is open every day except 

 Sunday, and our display of Carnations, Kentias, 

 Orchids and Roses makes such a trip worth while. 



Wyncote is ten miles from City Hall, Philadelphia, 

 and is reached in twenty-five minutes over the Philadel- 

 phia & Reading Railway. An excellent service of 100 

 trains on weekdays is maintained. 



Orders will be delivered in strict rotation. 



Joseph Heacock Company : Wyncote, Pa. 



