■^•^- iV-jW-.!?^- 714^7 • • 



limr^-'^rTiriOffnwnfirf-.' 



8 



The Weekly Florists^ Review^ 



Decbmbbb 23, 1909. 



lights in front of plate glass and ma- 

 hogany. This, of course, being in such 

 contrast to the enveloping weather, a 

 new lease of ambition was taken on the 

 premises. 



Now for the last stage of the ride and 

 the circuitous walk, which itinerary 

 should be thoroughly memorized within 

 the car: "South Brooklyn, walk five 

 blocks, enter gate and follow road." 

 "Put down two and carry four," the 

 old man further mumbled, a bit amused 

 at his own state of mind, and with a 

 chuckle he dozed off, while the motor 

 under the car whirred its singsong. 



With a jar and cessation of noise the 

 car stopped, while a cold blkst swept 

 through it. The old man started up and 

 perceived the red-nosed and red-cheeked 

 motor man as he called through the 

 door: "All out! No farther on this 

 Une!" 



Hastily leaving the car, the old fellow 

 beheld a dreary waste of snow with a 

 few houses, none of which the Eichlys 

 could possibly reside in. He walked his 

 five blocks, after careening through the 

 drifts and tacking with the wind, which 

 pushed and pulled on the wreath as 

 though it were a sail upon some meaner 

 craft. 



And here were the gates. Very 

 spacious grounds within, but just as 

 dreary looking as without. The road 

 was discernible beyond, as some car- 

 riages had but lately passed along. Fol- 

 lowing the tracks, he reached the grove 

 of oaks and passed through them on the 

 footpath. Twilight was now upon the 

 setting of the scene, with the shrubbery 

 and woody tangle, but there was no 

 house or sign of a house. To look straight 

 ahead in the teeth of the gale and sleet 

 was impossible; so, plodding along with 

 head down, he reached the end of the 

 walk and was stopped by a low iron 

 fence. As he peered up through the 

 gloom, the first thing to catch his eye 

 was the name. Richly, carved in large 

 block letters in gray stone above a 

 small door, which looked very dark, as 

 though it might lead to the innermost 

 recesses of the earth. A strip of purple 

 ribbon, fastened on the door grating, 

 flapped against the dull walls, an ensign 

 of the departed. 



Reverently opening the gate and step- 

 ping to the tomb, Jim, with hat in hand, 

 placed the circle in the door space, while 

 a swirl of snowflakes, caught up from 

 the ground, circled his pathetic bent 

 frame and, rising above him, paused and 

 fluttered down a soft benediction on his 

 bowed gray head. 



FROST ON SHOW VINDOVS. 



In reading the December 16 issue of 

 the Review, I noticed the inquiry by G. 

 M. N. & S., asking how to keep the show 

 windows clear of frost and vapor. I 

 believe that the following remedy will do 

 the business in a satisfactory manner, as 

 I have seen the principle tried to perfec- 

 tion a number of times. Jewelry and 

 other stores are using it with great suc- 

 cess and no doubt it will do the same for 

 florists' windows. The only objection 

 that I can possibly see is that it might 

 interfere with some of the decorations, 

 but that should be easily remedied. 



The idea is simply this: To install a 

 small electric fan where the current of 

 air created by it will sweep across the 

 inside of the window, and if the window 

 has not become coated with ice it will 

 clear in a few minutes and remain clear. 



I know the annoyance caused by win- 



dows becoming coated and I believe that 

 a sure cure will be a welcome guest in 

 any store, so I gladly give this to you 

 to hand out to our brother florists through 

 the columns of the Review^. 



I have received many valuable helps 

 from its columns and feel in duty bound 

 to contribute anything of value to others 

 in a like manner. A. E. P. 



THE BRIDE'S BOUQUET. 



The accompanying illustration is re- 

 produced from a photograph of a bride's 

 bouquet made by Bertermann Bros. Co., 

 Indianapolis. The materials were cat- 

 tleyas, valley, Farleyense and asparagus, 

 with ribbon, and in sending the photo- 

 arraph Irwin Bertermann said the picture 

 gives only an inadequate idea of the 



A Bride's Bouquet. 



light and airy grace of the arrangement. 

 Asparagus, while among the lightest and 

 most graceful of the materials with which 

 the cut flower worker deals, is among the 

 most diflScult to photograph, because in 

 the picture it usually looks black and 

 bunchy. 



HE PUSHED THE BUTTON. 



J. E. Cornell, the florist of Danbury, 

 Conn., has always been a firm believer 

 in signs and has used many in his busi- 

 ness with success. But his faith in signs 

 was recently somewhat shaken by reason 

 of a little episode that occurred during 

 the night. Mr. Cornell, who lives in the 

 block a few doors from his store, had 

 placed a sign on his door which was 

 illuminated at night so that it could be 

 read across the street. 



The sign in question read: "You can 

 get me in two minutes any time by 

 pushing the button at the left." Mr. 

 Cornell had his name printed at the bot- 

 tom of the sign, so all who read might 

 know who it was that could thus be so 

 quickly sumnloned. This sign caused tho 

 nightly trouble. 



An individual came rolling along White 

 street, eastward bound, shortly after 

 midnight and his progress was helped 

 by the pushes he gave himself from time 

 to time as he bumped against the stores 

 along the way. He finally lined up in 

 front of the fiorist's store, the light in 

 the window serving as a beacon to at- 

 tract him. In a half-muddled way he 

 made out the significance of the sign and 

 reached over and pushed the first button 

 to the left three times. 



The result of pushing the button was 

 that three sharp rings of the alarm bell 

 awoke the echoes of the Cornell bed 

 chamber in the block. The florist jumped 

 out of bed, put on trousers over his 

 pajamas, got into slippers and made a 

 rush for the store, hitting the stairs, so 

 he says, about three times on the way 

 down. 



He rushed out into the cold air of the 

 December night, and found the muddled 

 individual standing on the walk, braced 

 against the front of the store, with his 

 watch in his hand. The florist asked the 

 man if he rang and what he wanted. 



' ' Shay, ' ' began the individual, ' ' you 're 

 all righ', shee; you're all righ'l Jus' 

 a little behin ', that 's all ; a little behin '. 

 The sign shays, come in two minutes, 

 but it took you three to get here. How 

 you account for shat, anyway!" 



Without waiting to hear further from 

 the individual, Mr. Cornell went into the 

 store, switched off the connection, and 

 then crawled back upstairs and got into 

 bed again, safe in the knowledge that 

 no one else would be able to ring the 

 bell for a while, anyway. The following 

 morning he was wondering whether he 

 would connect the push botton and the 

 bell or remove the sign from the door 

 window. 



A few nights previously a policeman 

 discovered that the fish pond in the win- 

 dow of the florist's store had run over, 

 the cause being a small goldfish which 

 had got into and plugged up the waste 

 pipe. The policeman rang all the bells 

 and awoke everybody in the block before 

 he succeeded in getting Mr. Cornell. All 

 of which helps to shake the florist 's faith 

 in signs and push buttons. 



THE FLEISCHMAN AUTO. 



In the last few years automobiles have 

 become so common that they pass abso 

 lutely without notice in almost any part 

 of the country, but when the new motor 

 delivery car of the Fleischman Floral 

 Co. rolls down the boulevard in Chicago, 

 it reminds one of the joke once current 

 in the variety shows. Something to this 

 effect : 



"It was a rainy day and the young 

 person of many charms was crossing the 

 street as Wood and Stone sat looking out 

 of the club window. 'Did you see that?' 

 they spoke in unison, as Wood turned 

 to Stone and Stone turned to Wood — 

 and then they both turned to rubber. ' ' 



The Fleischman auto does not get by 

 without everyone turning for a second 

 look. 



There are two special features about 

 the Fleischman auto: its shape and its 

 color. The shape of the body and top 

 are clearly shown in the accompanying 



