Decembeb 30, 1909. 



The Weekly Florists^ Review^ 



29 



P> The Social Season of 1910 



"ll^^l J will be shorter this year than for eeveral years. 



^_^^^r Our Growers will be in the very best of ehape, with splendid crops for 



VOAuft** the next five or six weeks, particularly strong on 



Special Fancy Extra Ist 2nd 3rd 



Beauties per doz., $ 9.00 $ 7.50 $ 6.00 $ 4.00 $3.00 $1.50 



Maryland per 100, 25.00 20 00 12.00 10.00 6.00 



2 Killarneys per 100, 25.00 20.00 12.00 10.00 6.00 



Richmond per 100, 25.00 20.00 12.00 10.00 6.00 



Gardenias per doz., 6.00 5.00 4.00 



Cat tieyas per doa., 10.00 



Cattley as per 100, 75.00 



Valley per 100, 5.00 4.00 3.00 



Open 7 a. m., close 6 p. m. Not open for business on Sundays. Not responsible for flowers after delivery to express company. 



S. S. PENNOCK-MEEHAN CO. 



THK WHOLESALE FLORISTS OF 



1608-20 Ludlow Street, PHILADELPHIA, PA. 



1218 New York Ave., WASHINGTON, D. C. / \j 



Mention Thp Vo^ipw whon vou write. 



^ 



The Florists' 

 Manual 



A Business Book for Business Men 

 Second Edition 



Tborouehly Revised and Broueht 

 up to Date 



No dry-as-dast botanical classifica- 

 tions, but tells yoa jast how to produce 

 marketable plants and cat flowers in 

 the beat and cheapest way. 



Treats of over 200 subjects and is 

 freely illustrated with fine half-tone 

 engravings. 



Price, $6.00, prepaid by express or mail. 



FLORISTS' PUBLISHING CO., S?S'^S£^.f: CHICAGO 





Local business was paralyzed early this 

 week by the heavy snow. Shipping has 

 been excellent since Tuesday, when ex- 

 press service was resumed. 



Mr, Fox's Views. 



Charles Henry Fox, when asked about 

 Christmas business, said that the red light 

 had been heeded. The Sign of the Rose, 



Mr. Fox continued, had cut out the flow- 

 ers that were considered unsatisfactory 

 either from falling quickly or from being 

 too expensive. Plants were featured, also 

 roses and violets. Prices were kept as 

 near normal as possible and fresh stock 

 only was sent out. Christmas had proved 

 most profitable managed in this way and 

 made friends, not enemies. Mr. Fox ex- 



pressed his belief more strongly than ever 

 that more moderate Christmas prices 

 would increase the prosperity of all 

 branches of the profession, and added 

 that a start has been made in the right 

 path. A glance over the Sign of the Bose 

 showed a clean sweep. 



Various Notes. 



The heavy Christmas snow damaged 

 two houses of the Collingdale Green- 

 houses, at Collingdale, also two houses 

 belonging to Charles M. Swayne, at Ken- 

 nett Square. Some glass was broken in 

 manv other establishments. Phil. 



LOUISVILLE, KY. 



The Market. 



Christmas trade this year was the 

 ' ' best ever, ' ' running far* ahead of laat 

 year. Potted plants were quite plentiful. 

 All the best stock sold out rapidly, and 

 all stock was fairly good. Azaleas and 

 poinsettias were the favorites and not one 

 was left that was at all salable. The pans 

 of poinsettias that sold at from $2 to $4 

 seemed to suit the average pocketbook, 

 though some pans and baskets sold at $5 

 to $15. 



Azaleas brought from $1.50 to $8, and 

 all kinds were cleaned up. lUrefly, the 

 baby azalea, while not in full bloom, sold 

 out quickly at 75 cents and $1 per plant 

 in 4-inch pots. A few were used in 

 making up baskets and worked in nicely. 

 A good many more could have been dis- 

 posed of, but the supply was limited. 

 Some good rhododendrons were to be 

 seen and sold out nicely. It is a shame 

 there are no good red ones to be had for 



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