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The Weekly Florists' Review^ 



I 



Januaky 0, 1010. 



tints of yellow and yellow white have the 

 common yellow color. 



While everybody admires autumn 

 leaves on account of their brilliancy of 

 color, they unconsciously rest their eyes 

 on the rich, warm reds and yellows in the 

 chill of the oncoming winter. Greens in 

 which yellow predominates over the blue 

 are much more restful and soothing to 

 the color sense than the greens in which 



VALKER'S WINDOW. 



William Walker, of Louisville, Ky., has 

 great confidence in window displays as 

 effective local advertisements, and as a 

 proof of the sincerity of his opinion he 

 has sent the photograph which is here 

 reproduced — a photograph taken just be- 

 fore Thanksgiving, when the window was 

 decorated in honor of a football game. 



whom stepped into the store just to c-v 

 press their enthusiastic approval. Tie 

 football and the goal had their conspicu- 

 ous places in the arrangement, and tli.i 

 colors of both sides in the game were 

 well worked out with flowers and ribboii. 



Mr. Walker grows his own stock an i 

 grows it well, in spite of the fact thai 

 he is inside the city limits and must con- 

 tend with a smoky atmosphere and other 

 disadvantages. Besides his mums ami 

 carnations, he also grows his own roses, 

 with the exception of the Beauties. He 

 thinks Golden Gate is a great rose for cm; 

 who sells his own product. 



Mr. Walker adds that while he feels 

 that he has done well for a city establish- 

 ment, yet the call of the country and 

 more room is sounding pretty loudly iu 

 his ears, and doubtless before long he 

 will have to answer the call and build up 

 a new, up-to-date plant, away from city 

 smoke and taxes. 



Window of Wm. Walker, Loaisvifle, Ky. 



the blue overmasters the yellow. Blue 

 is always cool, even in the summer sky, 

 not to mention being cold, as in the 

 stormy winter sky. Green is always cool, 

 but not decidedly cold, on account of the 

 element of yellow in its composition. 



Important Distinctions in Colors. 



We may conclude, then, that the redfl 

 and yellows are the warm colors, while 

 the greens and most blues are eool colors, 

 and violet is cold. This statement must 

 be taken as referring to these colors 

 when they most nearly approach the pure 

 type. As they are mixed with colors of 

 the opposite trait as regards color life, 

 they are toned down or up to approach 

 the opposite condition. For example, a 

 pure, warm red, .which is quite well typi- 

 fied in the Roosevelt carnation, could 

 be made much colder and less attractive 

 by the introduction of blue. The result 

 would be a dull purple that nobody cares 

 for. Or, to illustrate the other part of 

 the statement, a dark, richly colored vio- 

 let will sell much more quickly than a 

 puny light blue one, which lacks so much 

 of the warm red element, for purple or 

 violet is made by combining red and 

 blue. 



Any intense color loses its tone and 

 quality to the eye after steady looking 

 in a strong light. How often, when work 

 requires one to look constantly on the 

 one color of a Beacon or Craig carna- 

 tion, it will become mud color to the 

 tired optic nerve! Look at something 

 else for a while and the color will return 

 at the first glance. Therefore, in deco- 

 rating do not mass an intense color in 

 large, unbroken groups under a strong 

 light. Break up the mass by atmospheric 

 spaces, or add foliage, its own if pos- 

 sible, or subdue the light. 



Gertrxjde Blair. 



It is obvious, however, that this photo- 

 graph does not do justice to the original. 

 In presenting a view of flowers or floral 

 decorations, ordinary photography is al- 

 ways inadequate, of course, and in this 

 case the picture was further marred by 

 some of the neighboring buildings, which 

 persisted in * ' casting reflections. ' ' In 

 spite of all this, the window display bears 

 evidence of being artistic, and it was 

 much admired by passers-by, many of 



BOATWRIGHT'S JAPANESE BOOTH 



At the recent Georgia-Carolina Fair, 

 which was held in Augusta, Ga., and was 

 opened by President Taft, a splendid rec- 

 ord was made by Boatwright's Floral 

 Co., of North Augusta, S. C. This firm 

 made twenty entries for exhibits and won 

 nearly as many blue ribbons. 



The fair, as a whole, was the best ever 

 held there. It was a success from start 

 to finish, and was attended every day by 

 large crowds. 



The exhibit of Boatwright 's Floral Co. 

 represented a Japanese tea room, and the 

 young ladies who acted as attendants 

 wore Japanese costumes, as the illustra- 

 tion shows. The staging of the flowers 

 and the arrangement of the booth were 

 wholly the work of the firm's designer, 

 Mrs. Boatwright. 



The Boatwrights are using rustic work 

 this year for pot covers, pedestals, and in 

 every way, in fact, in which they can use 

 it advantageously. It will be noticed, 

 on examining the picture, that all the 

 plants in the exhibit were displayed in 

 rustic pot covers. The centerpiece on the 

 table was an original piece, made to hold 

 seventeen Kift 's glasses. 



Booth of tfie Boatwright's Floral Co. 



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