18 



The Weekly Florists' Review. 



January 6, 1910. 



Roses - Beauties - Carnations 



A Large Supply of Fine Stock— Can Fill All Orders 



WHITE LILAC— Ready January 15 



CATTLEYAS 



None finer ever received in this market 



VALLEY 



Extra fancy stock in regular daily supply. 



SWEET 



Good stock in white and pink in quantity— A few 

 ' lavender. 



We Invite 

 Your Orders. 



VIOL ETS 



Finest Double and Single in largest quantity. 



WILD SMIILAX 



Always on band, special rates on large quantities. 



A. L. Randall Co. 



Wholesale Florists 



L. D. PhoB« Central 1406 



Prlratfl Exehante all 



DepartmeBts 



19-21 Randolph St, Chicago 



Mention The Review when you wrue 



ever did before in the same week, and 

 others subscribe to the statement. It 

 probably was the first time on record 

 that carnations ever went to waste in 

 that week of the year. But the increase 

 in the supply of Beauties was so great 

 that the price came down on the run, and 

 other roses also were much lower. White 

 roses maintained their position better 

 than almost anything else, but violets 

 sold splendidly as New Year's ap- 

 proached and made rather better prices 

 than had been anticipated. 



The new year has started with the mar- 

 ket liberally supplied in all lines, but 

 business is good and a cheerful tone per- 

 vades the wholesale market. Prices are 

 lower than they usually are at this sea- 

 son, but the supply is so much larger 

 than usual that the volume of sales is 

 running into good money. With the 

 lower prices retailers are able to give 

 their customers good value and at the 

 same time make fair profits for them- 

 selves. 



White roses are the only item that ap- 

 pears short of the demand; these are not 

 always to be had in the grade wanted 

 unless notice of an hour or two is given. 

 Callas are not in large supply, but Easter 

 lilies are more plentiful. Valley is 

 abundant one day and scarce the next. 

 Proserpine tulips have come into the mar- 

 ket, but are yet too short in stem to 

 sell well. 



Asparagus strings are not abundant 

 and smilax is not pushing for a market, 

 but other indoor greens are plentiful. 

 There is complaint as to the quality of 

 boxwood, and some of the hardy cut 

 ferns are proving a disappointment thus 

 early. 



Business for December. 



December was a good month in the 

 Chicago market. The business of nearly 

 all the wholesalers showed an increase 

 compared with the same month a year 

 ago. The weather was far colder than 

 normal through almost the whole of the 

 month, but trade was fairly steady — ship- 

 ping was especially good. The lull be- 

 fore the Christmas rush was hardly so 

 pronounced as usual, and Christmas gave 

 an increase in sales for a considerable 

 number of houses, in spite of the fate 

 that overtook quite a few of the carna- 

 tions. Between Christmas and New 



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Mention The Review when you write. 



Year's the total of sales ran materially 

 above those of other years, with a fine 

 business for New Year's. 



The Year's Business. 



It is the fashion for several of the 

 daily papers to publish New Year's day 

 elaborate statistics of Chicago's whole- 

 sale and manufacturing industries. Of 

 course these are merely estimates, but 

 they are estimates made by good judges 

 after interviews with editors of trade 

 papers, heads of large establishments, 

 etc. The Tribune puts the wholesale cut 

 flower trade of Chicago for 1909 as 

 $2,220,000, against $2,000,000 in 1908. 

 The Eecord-Herald makes it $2,000,000 

 in 1909, against $1,815,000 in 1908. They 

 agree that the increase was about ten 

 per cent. The Review thinks the total 

 of sales of cut flowers and green goods 

 at wholesale in this market in 1909 ran 

 somewhere from $2,000,000 to $2,250,000. 



The Record-Herald quotes Peter Rein- 

 berg on the year as follows: "In Chi- 

 cago and the immediate vicinity are lo- 

 cated the largest greenhouse establish- 

 ments in the world. They have been 

 added to greatly during the past year by 



the erection of new establishments and 

 by additions to the old ones. The in- 

 crease in the amount of glass caused a 

 very large increase in the output, which 

 in turn made lower and more uniform 

 prices. The retail florist has been able 

 to get most anything he needed at rea- 

 sonable prices at all times during the 

 year, and could give his customers much 

 better value for their money. The fluc- 

 tuations in the market were much less 

 than previously. The output of flowers 

 in Chicago has been so great that the 

 Chicago wholesaler is getting business 

 away from the New York flower market, 

 as far east as Rochester and Utica. The 

 northwest has bought thousands of dol- 

 lars' worth of flowers more than last 

 year, the most notable increase being in 

 the Dakotas. " 



December Weather. 



With the single exception of 1903, De- 

 cember was the coldest last month of the 

 year since 1876. The mean temperature 

 was 9 degrees below that ef December, 

 1908, and 11 degrees below that of the 

 same month in either of the two preced- 

 ing years. At no time in the month did 



