■ 26 -V 



The Weekly Florists' Review. 



Januauv g, lino. 



Niessen's 



News Column 



We have received many com- 

 plimentary letters from our cub- 

 tomere i^ont our holiday ehip- 

 menta. If we can please our 

 customerB at holiday times, we 

 can surely do so the rest of the 

 season. 



Stock in every line is in fine 

 condition and the market offers 

 unusual values for the month of 

 January. Quality never better, 

 and prices comparatively low. 



We wish to make special men- 

 tion of our excellent stock of 



White and Pink 

 Klllarney 



We have thousands of them of 

 a quality hard to beat. The best 

 of them are 36 inches long. 



Beauties 



A large supply of all sizes. Our 

 growers are in with a very heavy 

 crop and will have plenty of them 

 during the month of January. We 

 can take care of your orders. 

 Prices and quality will be eatis- 

 factory. 



Carnations 



Our supply consists principally 

 of the better varieties, such as 

 Winsor, Enchantrees, Lawson, 

 White Perfection, Beacon, Bassett, 

 Victory, etc. We exercise the 

 utmost care in selecting carna- 

 tions for shipping orders, and ^e 

 guarantee them to be perfectly 

 fresh. 



CATTLKYAS 



Very choice flowers, 19.00 per doz. 



GARDXNIAS 



$4.00 to $5.00 per doz. 



SWEET PEAS 



White. Pink and L«Tender. $1.00 to $1.60 

 per 100. 



DAISIES 



White and Yellow. $2.00 and $3 00 per 100. 



DAFrODILS 



Single. $6.00 per 100. 



Rooted Carnation Cuttings 



Our list Is ready and will be mailed to 

 you on request. We can furnish most all 

 the desirable varieties on the market 

 today. We guarantee them to give 

 satisfaction. 



Theleo Niessen Co. 



Wholesale Florists 



1209 Arch Street 



PHILADELPHIA 



Open from 7 a. m. to 8 p. m. 



The Season of Steady Demand 



Mid-winter is the lime when flowers are most in demand for 

 home adornment. We suggest that you place your order with us 

 for regular shipments of selected stock. We can give you attractive 

 prices for attractive stock that will please your customers and 

 especially our high grade 



Carnations in all colors 



Violets, Easter Lilies 



Roses and Valley 



Our flowers were never flner. 



WILD SMILAX for the Decorator. 



W. E. McKISSICK & BROS. 



WHOLESALE FLORISTS 



1619-21 Ranstead St., PHILADELPHIA, PA. 



Mention The Review when you write. 



Easter lilies by the middle of February 

 in order to have them in season for 

 Easter. C. W. 



PHILADELPHIA. 



The Riung Eaitern Market. 



The conditions that influence the cut 

 flower market are unusual for the season. 

 The supply of flowers cropped for the 

 holidays is still so large that prices are 

 low, although there is plenty of business. 

 The second half of last week was better 

 than the first half. New Year's day was 

 the least busy of the three. The present 

 week has opened with the buying at 

 times heavy, but the supply continues in 

 excess of demand, and prices rule low. 



Carnations have fallen more than any- 

 thing else. Good red and pink are sell- 

 ing at half or less than a week ago, 

 while white are not selling at all well. 

 Violets have been quite scarce for several 

 days; prices are firm. Cattleyas are in 

 good supply. Some heavy buying has 

 helped maintain values. Gardenias are 

 not so fortunate. The price is unsteady 

 in face of heavy receipts. Good valley 

 is not abundant. There are lots of fine 

 Easter lilies, but not so many callas. 

 Freesia of splendid quality is in. White 

 Trumpet Majors and Campernelles are 

 familiar sights once more. 



Greens when good are sellers, only the 

 quality must be there. Wild smilax was 

 quite scarce. The express companies ap- 

 peared to consider it of least importance 

 when resuming traflBc. 



Eose conditions favor the buyer. Ex- 

 cellent January values are being given as 

 inducement to move the immense stock. 

 I am told jNIrs. Jardine is the strongest 

 variety on the list, but there are so few 

 .Tardioes that a fair comparison cannot 

 be made with Killarney, My Maryland, 

 or even Maid. White is a trifle weaker 

 and red a trifle stronger than the pinks. 

 Beauties are at half Christmas prices, 

 with the medium grades least plentiful. 

 The small flowers are in fair demand. 

 Shipping is excellent. 



The Holiday Business. 



The curtailing of transient business, 

 due to the snowstorm, was seriously felt 

 in the local shops, balls, parties and din- 

 ners furnishing much of the work. H. 11. 

 Battles received for a sadder occasion 

 some of the handsomest orders of the 

 kind ever given in this city. Tiiesc or 

 ders, the farewell tributes to a member 

 of the family of a partner in Philadel 

 phia's leading banking house, requiroil 

 1,500 cattleyas alone, besides many other 

 choice flowers. 



J. J. Habermehl's Sous had decora- 

 tions for balls and parties every night 

 last week. Two of them, the Wideuor 

 ball, December 30, and the Frazier ball 

 on New Year's eve, were as elaborate 

 as anything ever given in tliis city. A 

 large number of Beauties were used in 

 one, while a feature of tlie one known 

 as the canary ball was tlie release of 

 many golden songsters and eonfetfi from 

 large balls of pink roses just as the 

 new year succeeded the old year. 



In the Christmas Rush. 



Three men were lunching at a counter 

 in the center of the city, lunching quickly 

 on beef broth and bread. The first man. 

 a leader in the finance of flowers, spoke. 



"I want to cut all this," he said. 

 "and get out in the country and have 

 a cow and fresh milk and chickens thnt 

 lay eggs. I am sick of all this worry 

 and fuss." 



" i. mean to spend Christmas in Cali- 

 fornia four years from now," the seconil 

 man said. He is a leading wholesale)', 

 known all over the world of flowers. 

 * ' This hard work don 't suit me. ' ' 



"Five years from now," the third 

 man remarked, "I shall probably be 

 right here, unless my editor finds a better 

 man or the great Beaper interferes." 



Various Notes. 



Edward Beid says that his carnation 

 growers held back nothing and profited 

 by so doing. 



Stokes' Seed Store has issued a beauti- 

 ful catalogue garbed in Quaker gray. 



