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The Weekly Florists^ Review^ 



THE RETAIL 



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FLORIST, 



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LINCOLN'S IS ROSE DAY. 



Carnation day, January 29, the McKin- 

 ley anniversary, has not taken the popular 

 fancy in the way it was hoped it would; 

 let us all hope and work for the rose 

 (lay now proposed — Lincoln's birthday, 

 February 12. 



Dr. J. F. Shafer, editor of the Evolu- 

 tionist, is trying to establish a national 

 custom of honoring Abraham Lincoln's 

 memory by wearing a rose on the mar- 

 tyred President's birthday. Dr. Shafer 

 sent the following notice to 100 news- 

 papers : 



A genera! request has been sent out asking 

 everybody to wear a rose on Lincoln's birth- 

 day as a tribute to the memory of the Im- 

 mortal Btatesman and emancipator of a race. 

 It Is hoped that the wearing of a rose February 

 12 will become a national custom, observed each 

 year not only by the race he set free but by 

 all who honor and venerate the memory of 

 America's most lamented president, Abraham 

 Lincoln. 



Every retail florist can help rose day 

 by calling attention to it in his newspaper 

 advertisements, by means of window 

 cards and by word to his customers. In- 

 deed, where retailers have made well con- 

 sidered effort some progress has been 

 made in popularizing McKinley day and 

 the wearing of carnations. Let every- 

 body do his share and the use of flowers 

 on these special days can be increased 

 largely. Advertise, but don't raise 

 prices; advertise, and provide some stock, 

 but don't quit in disgust when no rush 

 develops. Where McKinley day got its 

 black eye was that, in the very start, a 

 lot of people overestimated the demand, 

 though they had done absolutely nothing 

 to help create the call, raised prices and 

 got stuck with a lot of carnations for 

 which there were no customers. There 

 are too many people in this world for 

 anyone to be able to arouse their in- 

 terest all in a moment; it takes a lot of 

 time and stirring to get the whole mass 

 in motion, but sentiment makes a strong 

 appeal. Work on it. 



DELIVERING CEMETERY ORDERS. 



Can the readers of the Eeview give 

 any suggestions that will be helpful to a 

 florist, in a small city with a population 

 of about 7,000, who sometimes has a 

 good run of cemetery trade, for Decora- 

 tion day and other occasions t The two 

 cemeteries are a mile from town, and 

 there is no regular attendant to take care 

 of the grounds or receive the flowers. In 

 a case of this kind, does the average 

 florist lose valuable time in looking up 

 lots and then run the risk, after all, of 

 finding that the flowers have been mis- 

 placed or have afterward been stolen? 

 Sometimes we are driven almost crazy 

 by calls from the two cemeteries to meet 

 customers there at a certain time. If 

 there is any good way of systematizing 

 this work we shall be grateful for the 

 information, for our patrons, of course, 

 refuse to pay for flowers which have been 

 left at the wrong place. Sometimes we 

 have had 100 or more orders to deliver. 



without knowing where to place them or 

 in whose care to leave them. 



J. DUNSTAN. 



WREATH ON EASEL. 



The accompanying illustration of a 

 wreath on an easel is from a photograph 

 of a design made by the Galveston Floral 

 Co. The wreath was of magnolia leaves, 

 with Bridesmaid roses at the bottom and 

 a bunch of pink sweet peas on the upper 

 left side. A little Sprengeri was used, 

 but the .fine green mostly was Adiantum 

 Farleyense. The chiffon added no little 

 to the effect. 



This is a design which can be varied in 



SMITH'S PITTSBURG STORE. 



A Tblrd Story Store. 



The retail flower store of the A. W. 

 Smith Co., Pittsburg, is notable for a 

 number of things. To begin with, it is 

 equipped and operated along the lines of 

 highest class service. It also is one of 

 the largest stores in the country, having 

 over 100 feet of show windows. But 

 what to many will appear as the most re- 

 markable feature is that the store not 

 only is on two floors, but that the largest 

 and a most important selling room is on 

 the third floor of the office building in 

 which the main store occupies the comer 

 of the street floor. The third story sales- 

 room is reached by a private elevator 

 from the street flower store, and by five 

 puolic elevators belonging to the building 

 proper. One of the accompanying illus- 

 trations shows this third story salesroom, 

 wnere everything pertaining to the busi- 

 ness is on display and sale. An inspec- 

 tion of the photograph, taken just before 

 Christmas, will indicate that here cut 

 flowers, plants, seeds, bulbs, baskets, 

 vases, decorative materials and all the 

 little side lines carried by a flrst-class 



Wreath of Green and Roses. 



innumerable ways. The base of the de- 

 sign may be of prepared magnolia or 

 laurel leaves, of galax, leucothoe or box- 

 wood, and the flowers can be varied to 

 suit individual tastes. Such a wreath 

 ought always to bring a good price, for 

 it never fails to please the purchaser. 



Atlanta, Ga. — W. C. Grimshaw, who 

 for the last three and a half years has 

 been with Alex. McConnell, of New York, 

 has returned to this city and taken 

 his old position with the West View 

 Floral Co. 



flower store are on sale. A private tele- 

 phone communicates with the main store, 

 and pneumatic tubes convey money and 

 orders from one section to another. 

 During the recent holidays the third story 

 salesroom was just as crowded as the 

 main store, and customers generally flmd 

 it as convenient to do their shopping 

 there as in the street store. 



On the third floor also are located the 

 offices of the company, presided over by 

 W. Jarvis Smith, the work rooms, ship- 

 ping-rooms and the large refrigerators 

 operated by artificial cooling apparatus. 



