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24 



The Weekly Florists^ Review^ 



January 13, 1910. 



Niessen's 



News Column 



Adding variety to your stock, 

 we believe, will increase your sales. 

 Each season brings a larger variety 

 of cut flowers and a better grade, 

 which mean larger values. We wish 

 to mention a few items that we can 

 furnish of good quality and at rea- 

 sonable prices. 



PANSIES 



$1.00 per 100 flowers. 

 All bright, cheerful colors, of an 

 unusually fine strain. 



PEAS 



$1.00 per 100. 



Pink, white and lavender. 



Choice flowers and long stems. 



WHITE LILAC 



$1.25 per bunch. 



SINGLE DAEEODILS 



$5.00 per 100. 



DOUBLE VIOLETS 



Lady Campbell. 



$1.00 per 100. 

 Picked the same day they are 

 shipped to you. 



DAISIES-White and Yellow 



$2.00 to $3.00 per 100. 



MIGNONETTE 



$3.00 to $6.00 per 100. 



VALLEY 



Firsts: $3.00 per 100. 

 Fancy: $4.00 per 100. 



Special 



Carnations 



In five hundred lots, all fancy 



varieties, >our selection of colors, 



$3.00 per 100. 



Narcissus Paper Whites 



$2.50 per 100. 

 500 for $10.00. 



Carnation Cuttings 



See our advertisement among the 

 classified ads. If we have not 

 listed the variety that you want, 

 write us, and we can very likely 

 furnish it. We guarantee the stock 

 to give satisfaction. 



TheLeoNiessenCo. 



Wliolesale Florists 



1209 Arcb Street 



PHILADELPHIA 



Open from 7 a. m. to 8 p. m. 



White Lilacs aod Daf f s. 



You want something new and pretty. Some- 

 thing that will combine with other flowers and 

 give a touch of spring. We have it for you, 

 White Lilacs and Daffs. White Lilacs are worth 

 $L00 for a bunch of a dozen heads. Golden 

 Daffodils, Single Trumpets, bring $5.00 to |6.00 

 a 100. 



WILD SMILAX for the Decorator. 



W. E. McKISSICK & BROS. 



WHOLESALB FLORISTS 



1619-21 Ranstead St., PHILADELPHIA, PA. 



Mention The Review when you write. 



PHILADELPHIA. 



The RMng Eastern Market 



The advance guard of spring flowers 

 has added variety to the market earlier 

 than usual. Tulips, freesia, daffodils and 

 white lilac of a quality that scorns apol- 

 ogy can be obtained in quantity this 

 week. La Eeine tulips with good stems 

 appeared January 7, freesia of mid-season 

 quality is now in sufficient quantity to be 

 considered a factor, while daffodils and 

 white lilac are coming in such numbers 

 that the wholesalers no longer whisk them 

 off to grace some exclusive social event, 

 but show them with a smile pleasant to 

 see that clearly says : ' ' They are here 

 when you want them." 



Business is not brisk. There is not 

 much going on socially. Production has 

 been cut down by the cold. The market 

 is gradually recovering from the burden 

 of the crop that missed the holidays. 

 Prices have fallen to a depressing point, 

 carnations suffering especially, but the 

 whites no longer drop below the colored 

 sorts, for white at present figures can be 

 used in cheap work. While the crop of 

 good carnations is not especially heavy, it 

 is ample for all demands. Violets, too, 

 have dropped a point for the week ending 

 January 12; there are more than enough 

 for the indoor events and the outdoor de- 

 mand is cut off by certain death from 

 exposure. 



Some idea of the volume of the sweet 

 pea business can be obtained by the state- 

 ment that an order for 1,000 lavender 

 was filled by a wholesaler from a single 

 shipment, for if you can get that number 

 of lavender from a single grower, unaided 

 by sunshine, a much larger number of 

 white and more still of pink could be 

 obtained. Sweet peas are selling, but not 

 well. 



Mignonette is in oversupply. The gar- 

 denia market is erratic. The growers 

 have certainly solved the problem of mid- 

 winter production, for, while the demand 

 is heavier than it ever has been, prices 

 are falling to a point that takes the gar- 

 denia out of the diamond class. Cattleyaa 

 are a trifle easier. Bouvardia is nearly 



over. There is no especial demand for 

 the excellent pansies now arriving. 



The rose market is less overstocked 

 than a week ago; Beauties have fallen 

 to about their normal midwinter price, 

 with the medium grades scarcer and in 

 more active demand than the specials. 

 White roses are a strong feature of the 

 market. The best Brides command twice 

 as much as the best Maids, easily bring- 

 ing more than Killarney. • The produc- 

 tion of white roses is necessarily mucli 

 smaller than pink, the proportion in 

 everyday use being something like one to 

 six. Mrs. Jardine continues to lead the 

 pink class. Kichmond has fallen back, 

 bringing no more than Killarney, which 

 is easily the favorite rose of the day, to 

 judge by the quantity consumed. The 

 demand for adiantum has been heavy, 

 choice fronds commanding excellent 

 prices. Shipping is brisk. 



Valley in Nineteen Ten. 



The Philadelphia market has for years 

 enjoyed a reputation for fancy lily of 

 the valley that its supporters claim was 

 superior to anything obtainable elsewhere. 

 This reputation was largely built up by 

 the late Aldrich J. Pennock, known as 

 the valley king, whose business sagacity 

 and cultural ability placed him in the 

 front rank of our valley forcers. Mr. 

 Pennock 's untimely death caused a crisis 

 in the flower market, known only to a 

 few, though none the less real. How was 

 the demand for choice valley to be filled 

 in nineteen ten? There were many retail 

 ers who depended on this market for 

 their stock. Were they to be offered an 

 inferior article or told to go elsewhere? 

 Not at all! Philadelphia rdse to the oc 

 casion. A few conferences, a- little fig- 

 uring, and it was all settled before any- 

 one knew what was doing. Briefly stated, 

 the mantle of the valley king has been 

 divided, Walter P. Stokes has assumed 

 one-half, while the other, with its added 

 honors and responsibilities, will be worn 

 by the firm of Casper & George L. Pen- 

 nock. The quality of the new crop val- 

 ley, which is now overlapping the old, 

 shows that no anxiety need be felt re- 

 garding valley for the coming season. 



