16 



The Weekly Florists' Review; 



Fbbbdabt 17, 1910. 



THE FLORISTS' REVffiW 



6. L. GRAKT, Editob akd Mamaobb. 



PUBLISHED EVKEY THUESDAT BY 



The FLORISTS' PUBLISHING CO. 



030-560 Caxton BalldlnKf 



834 Dearborn Street, Chicago. 



Tblephone, Habbison 6429. 



■bgistbrbd cablh addkbss, flokvixw, chicago 



New Yoek Office: 



Borouffh Park Brooklyn, N. Y. 



J. Austin Shaw, Mamaqeb. 



Subscription $1.00 a year. To Canada, $2.00. 

 To Europe, $2.50. Subscriptions accepted only 

 from those in the trade. 



Advertising rates quoted upon request. Only 

 ■trictly trade advertising accepted. 



Advertisements must reach us by Wednesday 

 morning to insure insertion in the issue of the 

 following day, and earlier will be better. 



Entered as second class matter December 3, 

 1897, at the post-oflice at Chicago. 111., under the 

 act of March 3, 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



INDEX TO ASVERTISEBS, PAGE 90. 



CONTENTS, 



Illinois State Florists' Association 5 



— Officers Elected 5 



— Meet at Experiment Station 5 



— Opening Session 5 



— Reports of Officers 5 



— Members of the Illinois State Florists' 



Assn. (illus.) 5 



— Address of Prof. Blair b 



— The Closing Session 



— The Judges' Report 6 



— The Exhibition 6 



— The Banquet 7 



— The Visitors 7 



The Cut Flower Industry 7 



Orchids — Seasonable Orchid Notes 8 



— Burkl on Orchids 



— A Fine Laelio-Cattleya (illus.) 9 



Carnations — Carnation Culture 10 



— 8. J. Goddard (portrait) 10 



— Carnations, Past and Present 11 



— W. H Taplln (portrait) 11 



Seasonable Suggestions — Herbaceous Calceo- 

 larias 12 



— Marguerites 12 



— Smllax 12 



— Gladioli 12 



— Dutch Bulbous Stock 13 



Lilies for Memorial Day 13 



Thickness of Concrete Wall 13 



Boses — Feeble Growth of Perles 13 



— Solid Beds or Raised Benches 13 



— Grafted or OwnKpot 13 



— Wild Roses for Bddding 13 



White Fl.v on Primulas 14 



Hyacinths and Narcissi 14 



Plants Turn Yellow 14 



Palms with Shallow Roots 14 



Flats 15 



Forced Valley Pips 15 



White Fly 15 



To E.\termiiiate Millepeds 15 



Asparagus Pluuiosus Nanus 15 



6ardeDia$^ 15 



Trials of a Country Florist 16 



American Rose Society 16 



Chicago 16 



Boston 20 



Callas lioui Seed 23 



Philadelphia 24 



New York 26 



Denver 30 



Provldomo 31 



In Michigan 36 



Steamer Sailings 38 



Vegetable Forcing — Vegetable Markets 40 



— Heating a Mushroom House 40 



Pittsburg 40 



Seed Trade News — Wants Consistency 42 



— Imports 44 



— Catalogues Received 44 



— The Rawson Book 44 



— Seeds and the Waste 45 



Time to Plant Asters 50 



Xarfissi and Tulips 50 



Baltimore 51 



Nurserv News 86 



Shortenlnf.' the Dahlia List 66 



Planting Begonia Tubers 66 



Pacific Coast— Los Angeles, Cal 68 



— TSan Francisco 68 



.New Bedford. Mass 69 



Webb Cit.v, Mo 60 



Glen Cove. N. Y 62 



Lenox. Mass 64 



Detroit 66 



Wa vsldo X ptfs 68 



Milwaukee 77 



Greenhouse Heating — Two Kentucky Houses. 78 



— Poor Circulation 78 



— Rebuilding Two Houses 78 



— Glflss Broken by Frost 79 



St. Louis 80 



Tewksbury, Mass 82 



Cincinnati 84 



Columbus, 86 



Minneapolis 88 



gOCIBTT OF AMERICAN FL0BI8T8. 



INOOBPOBATXD BT AOT OF CONQBKSS MABOH 4, '01 



Officers for 1910: Preildent, F. B. Pleraon, 

 Tarry town, N. Y.; vice-president, F. W. Vlck, 

 Rochester, N. Y.; secretary, H. B. Domer, Dr- 

 bana, 111.; treasurer, H. B. Beatty, Plttsbnrg. 

 Pa. 



Annual convention, Rochester, 'N. Y., August 

 16 to 19. 1010. 



Results bring advertising. 

 The Eeview brings results. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 the Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



TRIALS OF A COUNTRY FLORIST. 



I thought that possibly the Review's 

 readers would like to hear about a coun- 

 try florist's first experience with Carna- 

 tion day. Having resolved to make a 

 special effort for the occasion, I adver- 

 tised in the two local papers, had cards 

 printed for the windows, explaining the 

 meaning of the day's celebration, then 

 marked my choicest carnations down to 

 5 cents each and sold — sixty. If 

 this was not a complete failure, it cer- 

 tainly was not a howling success, 



I could write a book on my experi- 

 ences in educating a country town to 

 buy flowers. "While others have tried 

 and failed, I have hung to it for six 

 years, but feel that I am only at the bot- 

 tom of the ladder now. I often have 

 calls for wreaths at $2, which I think 

 most city florists would laugh at, and I 

 am sure they would laugh now if I 

 should tell them what I made the wreaths 

 of. A. E. N. 



AMERICAN ROSE SOCIETY. 



The Horticultural Society of New 

 York, under whose auspices the Ameri- 

 can Rose Society will exhibit in New 

 York city, has taken upon its part the 

 duty of enlisting the interest of as many 

 members of that society as possible to 

 develop the best attendance and support 

 for the occasion. 



The New York Florists' Club has ap- 

 pointed a special committee to extend 

 courtesies to all members of the Rose 

 Society. The intent is to display in the 

 great hall of the American Museum on 

 Seventy-seventh street, for popular ex- 

 hibit without cost to the public, a show 

 of the first magnitude. The hall is at 

 present being repainted and decorated. 

 The measurement is 75 xl50 feet. The 

 effort is to obtain, among other things, a 

 fine exhibit of potted plants. Many a 

 dweller in the metropolis can grow a 

 plant in a pot and- would enjoy doing so, 

 and an exhibit of that kind is likely to 

 foster a demand for that class of roses. 



The full list is being revised by the 

 chairman of the schedule committee, ex- 

 President Robert Simpson, and as soon 

 as completed will be put in permanent 

 form in conjunction Mith the premium 

 list and schedule of the Horticultural 

 Society of New York. 



Since our last report, tlie following 

 special prizes have been offered: John 

 I. Eaynor, New York city, $25; Hen 

 shaw & Fenrich, New York city, $25 

 Henry Froment, New York city, $25 

 William S. Allen, New York city, $25 

 Traendly & Schenck, New York city, 

 $25; Alex. J. Guttman, New York city, 

 $25; King Construction Co., North 

 Tonawanda, N. Y., $25; J. A. Budlong 

 & Son. Co., Auburn, R. I., $25; John N. 

 May, Summit, N. .L, $25; Frank R. 



Pieraon, Tarrytown, N. Y., $25; Wm. 0. 

 Badgley, Chatham, N. J., $15; Walter F. 

 Sheridan, New York city, $15; A. Ji] 

 Lanejahr, New York city, $10; L. b" 

 Coddington, Murray Hill, N. J., $10; ex- 

 President Robert Simpson, CUfton, K. 

 J., $30; Society of American Florists, 

 medals. 



James Wood, president of theHorticui 

 tural Society of New York, will delivir 

 an address upon "Ideals of Horticul- 

 ture"; Geo. V. Nash, "The Rose 

 and Its History," an illustrated lec- 

 ture with colored lantern slides, anci 

 Adolph Farenwald, of Roslyn, Pa., on 

 "Roses, the Brightest of Flowers." A 

 valuable paper is being prepared by "W. 

 S. Sibson, upon the "Northern Pacific 

 Coast Roses." Within a few days the 

 Horticultural Society of New York will 

 issue jointly with the American Rose 

 Society, the full prize list and rules. 



Joseph A. Manda has been appointed 

 superintendent of exhibits. 



Benjamin Hammond, Sec'y. 



RESULTS ARE WHAT COUNT. 



There are many factors which may in 



fluence an advertiser part of the time, 



but it is actual results which influence 



him most of the time. 



Please withdraw our advertisement from the 

 Review, as wc have bad so many orders from 

 it that we cannot fill any more at present.— 

 Newburg Floral Co., Newburg, N. Y., February 

 10, 1010. 



CHICAGO. 



The Great Central Market. 



The first week of Lent, which this year 

 included St. Valentine's day, saw large 

 quantities of stock moved in this mar- 

 ket. Lent cuts less and less figure as 

 the years go by, and Lincoln's birthday, 

 February 12, and Valentine's day, Feb- 

 ruary 14, are constantly increasing in 

 importance from a fiorist 's point of view. 

 The patriotic societies and the business 

 men's associations find the Lincoln anni 

 versary a favorable date for their din- 

 ners, requiring flowers, and many pri 

 vate social affairs add to the demand for 

 stock. Flowers are rapidly gaining in 

 favor for Valentine's remembrances, and 

 no wonder, when one compares the ex- 

 cellent dollar boxes, offered by many 

 stores, with the frilled paper affairs 

 that the department stores and others 

 still sell in quantity at high prices. 

 Flowers are the valentine par excellence; 

 it only requires calling the people's at 

 tention to make the business grow. But 

 the Valentine's day demand was cut 

 down by cold weather and with the 

 wholesalers ended Sunday, February 13. 

 Some of the shippers of carnations and 

 violets sent in great quantities of stock 

 February 14 and met with disappoint 

 ment, the market being extremely weak 

 for these flowers that day. 



There were steadily increasing sui' 

 plies in all lines all last week, but roses 

 maintained their values fairly Avell until 

 February 14, the demand increasing as 

 much as the supply. Beauties and Rich 

 mond were in especial request. The for 

 mer, which had been weakening in price 

 because of light demand, firmed up 

 again for a time at the end of the week. 

 Supply remained about stationary, sonif 

 increase in other crops being balanced 

 by the one large cut of the last fort- 

 night passing its heaviest. Richmond, 

 which had been selling below other roses 

 of equal quality, came into its own 

 ngain, because everyone .seemed to want 



