24 



The Weekly Florists^ Review^ 



FiSBKUARY 24, 1910. 



Niessen's 



News Column 



ACACIA 



Pubescens. 



$2.50 per bunch. 



For an effect in yellow, it is the 

 choicest novelty, and nowhere is it 

 to be had in such quantity. 



Carnations 



Good stock, our selection of colors, 

 $2.50 per 100, 

 In lots of 500 and over. 

 They are not the ordinary kind. 

 You will find them different in 

 quality from other carnations of- 

 fered at that price. Quality is a 

 fact to those who compare. If 

 you seek quality, don't attempt to 

 carry comparison in the eye, but 

 place them side by side. It is the 

 only safe way, for wherever un- 

 reasonably low prices are given by 

 skimping quality, you are the loser 

 in the end. Our stock of carna- 

 tions is mostly of the better vari- 

 eties. 



Easter Lilies 



$1.75 per dozen; $12 per 



100. 



SPRING FLOWERS 



SINGLE DAFFODILS. 



Golden Spur 



Princeps 



TULIPS $2 



Tulips, fancy doubles.... 4 



DAISIES, white 



Daisies, yellow 



VALLEY 3 



FREESIA 



SWEET PEAS 



PANSIES, per 100 bunches 

 LILAC, per bunch...." 



Per 100. 

 $3.00 

 2.00 



50- 

 .00- 



00- 

 .00- 

 .75- 



4.00 

 5.00 

 2.00 

 3.00 

 4.00 

 3.00 

 1.00 

 6.00 

 1.00 



Killarney and Richmond 



Quality, beauty and a popular 

 price. You will find the three com- 

 bined in our medium grades. 

 $8 to $12 per 100. 



ROOTED CARNATION CUHINGS 



See our ad. among the classified 

 ads. Strong, healthy cuttings that 

 we guarantee to give satisfaction. 



White Killarney Roses 



Plants — Waban Strain. 



2-inch pots, per 100 $ 8.00 



2-inch pots, per 1,000 70.00 



CARNATION DYE 



FOR ST. PATRICK'S DAY. 



A composition produced by an 

 expert chemist to dye carnations 

 green. Guarantee to give the best 

 results. 50 cents per package. 



TbeLeo Niesseo Co. 



Wholesale Florists 



1209 Arck Str««C 



PHILADELPHIA 



Open from 7 a. m. to 8 p. n. 



FANCY CARNATIONS 



February finds Carnations at their best; all are high grade 

 flowere; the price is extremely reasonable; in fact, we consider 

 Carnations as good value as anything in the market today. We 

 offer the following named varieties as among the best in the market: 



Dorothy, deep pink. Enchantress, soft pink. 



Mrs. Lawson, deep pink. Winona, bright pink. 



Variegated Lawson, in pink and white. Victory and Beacon, red. 



And the whites, White Perfection, Boston Market and Queen. 

 Price, $1.00 to $3.00 per 100. Special prices on 1000 lots or more. 



Spring Rowers in quantity. 

 Headquarters for Best Quality Jardine Roses. 



W. E. McKISSICK & BROS. 



WHOLESALE FLORISTS 



1619-21 Ranstead St., PHILADELPHIA, PA. 





Mention The Review when you write. 



PHILADELPHIA. 



Tbe Ristag Eastern Market. 



"It is Lent now." That is the way 

 George Craig describes the situation and 

 I could not put it better. Add to this 

 that the street car men went on strike 

 after Mr. Craig spoke and you will un- 

 derstand why the local business lacks 

 snap. The wholesale houses that cater 

 to the shipping demand are busier than 

 those which depend entirely on this city, 

 for the orders from out of town are com- 

 ing in well, helping to give tone to a 

 rather dull market. 



The immense crop of carnations has 

 worried the wholesalers. They have done 

 their best, but it has been a diflBcult mat- 

 ter to sell carnations, even at the low 

 prices quoted today. White have been 

 a little more in demand than the colors, 

 with red at the other end. The crop of 

 carnations has been something remark- 

 able, so large as to raise serious appre- 

 hensions as to where the carnations the 

 market must have during the next few 

 weeks will be found. The daffodils have 

 been almost as plentiful in a smaller way 

 as carnations; it seemed as though the 

 growers failed to allow for lessened de- 

 mand during Lent, the heavy crop arriv- 

 ing just about the time that it did last 

 year, only Lent came two weeks earlier 

 this season. The daffodils have been fine. 

 Golden Spur still leads the singles. 



The other flowers on the list have been 

 more evenly balanced between supply and 

 demand, excepting Easter lilies and 

 callas, for which there is little call. Kil- 

 larney is the only rose that is much more 

 plentiful and Killarney is selling so 

 well that prices have been but little 

 affected. There is no special change to 

 note beyond the fact that it takes a bet- 

 ter flower to bring the same money than 

 it did two weeks ago. 



A Pretty Store. 



The interior arrangements of the re- 

 modeled flower shop of Kobert Crawford, 

 Jr., are most pleasing. The general ef- 

 fect is very much the same as before, 

 white and gold mirrors giving an air 



of brightness that adds to the floral ef- 

 fect. The conservatory in the rear is 

 high, admitting light in spite of the 

 surrounding buildings. Back of the con- 

 servatory, across a passageway, is the 

 cooling room, with storeroom adjacent. 

 The total floor space under Mr. Craw- 

 ford's new arrangements is, he tells me, 

 100 square feet more than formerly. The 

 electrical arrangements are modern; 

 there are switches for each set of elec- 

 troliers, while those hung in the con- 

 servatory are swinging, to avoid the pos- 

 sibility of breakage when high plants 

 arc carried out. Mr. Crawford is enthu- 

 siastic over the ventures of his two sons, 

 one in the new flower shop in West Phil- 

 adelphia, the other in his carnation plant 

 at Secane. 



Conservatism. 



Edward Reid discussed some of the 

 business problems of the day in the 

 flower world with a clear insight into ex- 

 isting conditions that merits careful at- 

 tention. Mr. Reid thinks that enthusiasm 

 is universal among florists. It helps them 

 bear the hard knocks, but it leads them 

 into serious errors. Few of the growers, 

 he thinks, know exactly where they stand; 

 after two or three good months they de- 

 cide to build more greenhouses, without 

 considering that there are few months as 

 good as those in the winter. Then, too, 

 little thought is given to the skill and 

 care required to produce flowers that 

 pay; increase of glass may not mean in- 

 crease of income; it often means the re- 

 verse. SparQ no effort to get more flow- 

 ers and better flowers from your glass, 

 but go slow in building, is Mr. Reid's 

 idea. And, above all, keep an exact ac- 

 count of revenue and expense, including 

 a percentage for wear and tear on the 

 greenhouses. 



Radish Idcle. 



Walter P. Stokes believes that French 

 grown radish seed is preferable to the 

 seed grown in this country, because in 

 France the beedlings are always trans- 

 planted once, whereas in California they 

 are allowed to sprout and grow and seed 

 unmoved. As an instance of the supe- 



