FUBBUASZ 24. 1910. 



ThcWeekly Florists' Review. 



» 



Leaved Caladiums 



An unexcelled coll0ction of more than 150 yarieties, inoluding: 

 many of the newest Brazilian BortB, which are now offered for 

 the first time. 



SPECIAL SELECTIONS 



Perdoz. PerKW 



Choice Standard Varieties $1.50 $10.00 



New or Rare Varieties 2.00 15.00 



Selected New and Rare Varieties 3.50 26.00 



For the most complete list of seasonable bulbs, such as 



Tuberous Rooted Begonias, Gloxinias, Etc. 



See Our Current Wholesale List 



The above prices are intended for the trade only. 



llCOry A. DrCCf) Philadelphia, Pa. 



Mention The Review when yog write. 



DAHLIA BULBS 



We offer In quantity, over 60 varietif b of tha 

 newest Dahlias, all types. Descriptive catalocoe 

 and trade prices on request. 



leo BBCOffD BT.. PORTL.A.NO, ORB. 



Mention The Review when you write. 



was one year ago and everyone is look- 

 ing forward to a prosperous Easter 

 trade. 



Variou* Notes. 



F. L. Wagner, of San Leandro, Cal., 

 is sending into town some of the finest 

 daffodils seen here this season. 



Ferrari Bros, are cutting some extra 

 fine American Beauties. This firm makes 

 a specialty of this article. 



C. C. Morse & Co. will have a three-, 

 story building on the site of their pres- 

 ent location on Market street in time 

 for the opening of next season's trade. 



The H. M. Sanborn Co., of Berkeley, 

 Cal., have added a landscape department 

 to their rapidly increasing trade. They 

 have the largest flower and seed, trade 

 in the college town. 



Geo. C. Roeding, of Fresno, Cal., is in 

 town for a few days' visit. 



Chas. T. Mills will leave on an ex- 

 tended eastern trip early next month. 

 ^^ G. 



LOS ANGELES, CAL. 



The Market. 



The weather continues bright and 

 sunny, although it is much cooler. Bain 

 is much needed and anxiously looked for, 

 the rainfall being not nearly as much as 

 at this time last year. February is a spring 

 month here, and the sowing of all 

 kinds of seeds is going on rapidly. All 

 of the flower stores handle seeds, and 

 have them plentifully displayed in their 

 windows, many of the seeds being from 

 eastern and middle-west firms. Apricot 

 and prune trees are in bloom, an4 vases 

 of the flowers are to be seen in the stores, 

 looking decidedly spring-like. At one 



of the stores there was a beautiful dis- 

 play of freesias, the first, I believe, from 

 outside. The powers grow more upright 

 and on stiffer Stems than when forced. 



All kinds of flowers are abundant, with 

 prices within the reach of everybody. 

 The greenhouse . carnations are large and 

 fine. All of the street stands are stocked 

 again with field-grown carnations, which 

 have recovered from the check given by 

 the frosts and are blooming heavily. 

 Sweet peas are greatly in evidence, some 

 of the new ones being especially beautiful 

 in coloring. Violets, sweet peas and 

 spring flowers seem to have the prefer- 

 ence. ! 



The city is full of tourists, who are 

 all wearing violets. To buy them at 5 

 cents for a good-sized bunch is a treat, 

 after the eastern prices, and no one 

 passes them by. 



All of the flower stores report a big 

 business, with an unusual amount of 

 funeral work. 



' ., - ' ' Vaiiooi Notei. 



Frank Lichtenberger had one of the 

 largest decorations ever done in Califor- 

 nia. It was for the automobile show at 

 Fiesta park, which was roofed and floored 

 for the occasion. The effect was of a 

 red-wood .forest. Twenty tons of red- 

 wood branches and bark were brought 

 from the Santa Cruz mountains. ^ All of 

 the poles with which the 90,000 square 

 feet of canvas were supported were trans- 

 formed into huge red-wood trees, with 

 spreading branches. Scenery, twelve feet 

 high, on the four sides, represented typ- 

 ical California views, mountains, big 

 trees, California gardens and deserts be- 

 ing porlarayed. About 200 large bay 

 trees, palms, etc., were used between the 

 booths, while 2,000 yards of red-wood 

 wreathing, brightened with many beauti- 

 fully colored electric lights, were fes- 

 tooned among the, trees. The whole effect 

 was indescribable. . 



A. F. Borden, who, luis an attractive 

 flower store on Third street, has his nur- 

 sery in Hollywood. He h&s, besides, sev- 

 eral lath houses and five glass houses. 

 Four of the latter were built last summer 



over carnations growing in the field. 

 They have done well, but he will put them 

 in raised benches this summer. The latk 

 houses contain smilax, asparagus and a 

 general stock. Boses, sweet peas and 

 other flowers are grown outside. 



J. S. Glasscock has a pretty flower 

 store in Pasadena, with mission finiah 

 and furnishings. A brick floor carries 

 out the idea still further. He carries a 

 good stock and has an excellent trade. 

 Miss Clarke is the able manager, and sht 

 has two other young ladies as helpers. 



The Park Hill Floral Co., of which ^x. 

 Smith is proprietor, also has a retail plaice 

 in Pasadena, with a nursery at Hemet, 

 Cal. 



. The flower store which was started in 

 Long Beach by two ladies a couple of 

 years ago, under the name of The Fern- 

 ery, and which was afterward taken by 

 H. N. Gage, has been discontinued. 



S. A. C. 



Beidgepoet, Conn. — G. C. Bonton ft 

 Son, of 408 Warren street, who began 

 business here on a small scale in 1^1, 

 have purchased an acre of ground in a 

 first-class central location, and have be- 

 gun operations there by erecting one 

 house, 20x100 feet. Their business is in- 

 creasing steadily, both in cut flowers and 

 bedding plants. They also report that 

 other florists in town seem to be having 

 a prosperous season, with a good outlook 

 for Easter. 



Franklin, Pa.— The Bell Floral Co. 

 recently had the decoration for the 

 Shriners' banquet at the Park hotel. 

 There were about 100 guests present, in- 

 cluding some nobles high in the order. 

 The decorations 'wer^ in red and white 

 carnations, with rfed carnation bouton- 

 nieres as placements. The tables were 

 further decorated with cakes in the shape 

 of a red fez with tassel. The Bell FlonJ 

 Co. also reports an exeeHent Valentine's 

 day trade, especially iu violets and small 

 corsage bouquets, and say that they sold 

 more violets than were ever before seen 

 in their to\tn in one day. They also sold 

 many violets at wholesale in the sur- 

 rounding towns. 



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