OciOBHiK e, 1921 



The Florists^ Review 



29 



New Store and Range of A. H. Schneider, at Oak Park, Formally Opened October J. 



which young flower seedlings are to be 

 pricked out. If applied the previous 

 spring or fall, it would be different in 

 its action. C. W. 



SCHNEIDER EEJUVENATED. 



A house-warming party October 1, at- 

 tended by a number of Chicago florists 

 and by 3,000 flower-buyers of Oak Park 

 and Eiver Forest, marked the rejuvena- 

 tion of perhaps the oldest extant flo- 

 rist's establishment of those suburbs, 

 that of A. H. Schneider. In 1885, well 

 nigh two score years ago, Mr. Schneider 

 put up the first houses of the range just 

 replaced. He started to rebuild those 

 two this summer and ended by recon- 

 structing the entire range of seven 

 houses and building a spacious brick 

 building to house a store and all the 

 service departments of the store and 

 greenhouses. The result is an establish- 

 ment, of the neatness and arrangement 

 of which Mr. Schneider is, witli good 

 reason, exceedingly proud. 



The formal opening Saturday, Octo- 

 ber 1, found the place in spick-and-span 

 shape, and Mr. Schneider satisfied to the 

 last degree. Even the heating system 

 had been tried out the day before and 

 ascertained to be in the best of condi- 

 tion. The houses were seen to be well 

 stocked with stock which, considering 

 the handicap of rebuilding, looked quite 

 good. Chrysanthemums, two benches of 

 big varieties for cutting and an assort- 

 ment of pompons for pots, were excep- 

 tionally fine. Nicely fruited cherries 

 and bird's-eye peppers, some good be- 

 gonias and primulas and a wide variety 

 of ferns and other foliage plants were 

 in the benches. The cyclamens were not 

 so well advanced as he would have liked, 

 said Mr. Schneider, ow^ing to the handi- 

 cap of rebuilding and inability to give 

 them sufficient time and care. The looks 

 of the houses showed, however, that 

 things had been and were being pushed 

 along rapidly after the construction 

 work was completed. The houses and 

 heating system were rebuilt under the 

 direction of the John C. Moninger Co., 

 which furnished the material necessary. 

 The store, all in white, is an exceed- 

 ingly attractive one. Its wide windows 



open on Harlem avenue, a much-trav- 

 eled automobile thoroughfare. The fix- 

 tures, a large show case, icebox and 

 table, were furnished by Buchbinder 

 Bros., who had also outfitted Mr. Schnei- 

 der's store on Lake street. A foun- 

 tain and some pieces of wicker furniture 

 from the A. L. Eandall Co. added to the 

 charm of the interior. The evening be- 

 fore the opening Herbert Stone, now 

 manager of Peacock's Flower Shop and 

 formerly in charge of Mr. Schneider's 

 Lake street store, came out to aid his 

 former employer in decorating the place, 

 as did others who dropped in. Mr. 

 Schneider is within a Babe Euth stone 's 

 throw of the Eiver Forest residences of 

 H. N. Bruns, John Michelsen, A. L. 

 Vaughan and other prominent members 

 of the trade. 



On the opposite corner of the square 

 of ground is Mr. Schneider's residence, 

 back of which is the garage, housing 

 three delivery trucks and two pleasure 

 cars. Mr. Schneider does not need them 

 both; he has his son and son-in-law at 

 the greenhouses with him. Across the 

 alley is a well stocked coal pile, also on 

 Mr. Schneider's property. Indeed, all 

 the real estate on Schneider avenue is 

 in that name save a small piece down 

 the street. 



What is thought to be the only elec- 

 trically lighted "Say It with Flowers" 

 signboard in the country screens Mr. 

 Schneider 's coal pile from the passing 

 automobilists on Harlem avenue, giving 

 them a wise injunction to gaze upon in- 

 stead. At the bottom are the words, 

 "Schneider the Florist." Newly 

 painted, the sign draws much attention. 



Mr. Schneider will now develop retail 

 trade at the new store. It is two blocks 

 north of Chicago avenue and, as time 

 goes on, will be in an extremely ad- 

 vantageous location. The old store, at 

 1018 Lake street, Oak Park, may be dis- 

 continued if the adjoining bank, which 

 purchased the property after the de- 

 cease of Mr. Schneider's father two 

 years ago, decides to build on that cor- 

 ner next spring. Mr. Schneider has a 

 sentimental interest in the corner, so 

 long in his father's possession, since he 

 himself was born there. 



There were 3,000 visitors at the house- 



warming October 1, between the hours 

 of 2 and 10 p. m. An orchestra provided 

 music, and as the evening advanced 

 space was cleared for dancing. A flower 

 was given to each visitor and to each 

 lady was presented a novel souvenir, 

 an anti-shine kit ready for use with the 

 addition of face powder. 



TIME FOR PLANTING SEEDS. 



What is the proper time to plant seeds 

 of the following: Clematis paniculata, 

 Ampelopsis Veitchii and Kniphofia 

 (Tritoma) hybridal F. M.— Mich. 



All of the foregoing seeds are best 

 sown in late winter, under glass. 

 Clematis paniculata, however, may be 

 sown in a coldframe or outdoors as soon 

 as ripe; it will not germinate until 

 early in the following summer. Tritoma 

 could be sown in summer, but the plants 

 would be small in the fall. I should 

 jirofer to wait until Februarv. 



C. W. 



Cedar Falls, la. — Joseph Bancroft & 

 Son, who have by far the largest and 

 finest stock of ferns they have ever had, 

 last week advertised a special sale of 

 them in the Whitmanii and Boston va- 

 rieties. 



Spencer, Ind.^Beginning October 6 

 and continuing for three days, the Na- 

 tional Show Gardens will have on dis- 

 play from 5,000 to 10,000 cut blooms of 

 dahlias for the enjoyment of the public. 

 A carpet of individual blooms, possibly 

 1,000 or more, no two alike, will be one 

 of the interesting features of the dis- 

 play. The fields now arc a wonderful 

 sight. 



Pueblo, Cole— The Alpha Floral Co. 

 opened its doors Saturday afternoon, 

 September 24, to an admiring throng. 

 A band provided music for the occasion 

 and roses were given to those who 

 called. The store is finished in ivory 

 and mahogany and is in the front rank 

 from the point of attractive arrange- 

 ment. A cordial invitation is extended 

 to all brother florists to pay the store 

 a visit whenever they may be passing 

 through Pueblo. 



