52 



The Rorists' Review 



October 6, 1921 



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Pacific Coast Department 



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Sawtelle, Cal. — The pumping plant 

 and shipping sheds of the Los Angeles 

 Geranium Co. were recently destroyed 

 by fire. The greenhouse and lath house 

 escaped damage, though some damage 

 was done by the heat to the propagating 

 beds near by. The company expects to 

 be able to resume its steady shipment 

 of orders in a short time. 



Pasadena, Cal. — Henry A. Siebrecht 

 III, son of Henry A. Siebrecht, and 

 Miss Dorothy Genke, daughter of Frank 

 Genke, of 378 Winona avenue, were 

 united in marriage September 19. H. A. 

 Siebrecht, Sr., grandfather of the groom, 

 is the Long Island grower, widely 

 known in trade circles for many years. 

 He was one of the first three men in the 

 United States to have orchids and the 

 only grower who ever gave shows ex- 

 clusively of orchids. These he staged 

 for seven successive years at the Mad- 

 ison Square Garden, New York city. 

 The father of the groom, Henry A. Sie- 

 brecht, Jr., is one of the most noted 

 retailers on the Pacific coast, and, in- 

 deed, in the country. 



NEW ROSES AT FARMINGTON. 



A pleasant sight is that which greets 

 the eye at the greenhouses of the Miller 

 Floral Co., at Farmington, Utah. In one 

 of the rose houses a bed holding 500 

 plants is devoted entirely to seedlings 

 and novelties. This bed, from which the 

 flowers are not cut, is most attractive at 

 all times. 



At present the company is trying out 

 several new roses for prominent eastern 

 growers. Among these Montgomery's 

 Priscilla, which is being disseminated 

 by the A. N. Pierson Co., Cromwell, 

 Conn.; Angelus, the new white of Fred 

 Lemon & Co., Eichmond, Ind., and Ed- 

 ward Towill's red rose, American 

 Legion, are worthy of special mention. 

 All three of these new roses are in the 

 pink of condition and seem to do ex- 

 ceedingly well under conditions here. 

 If they thrive throughout the country 

 as they do with the Miller Floral Co., 

 there is little doubt that they will make 

 a big hit with the trade. 



The company also has a number of 

 seedlings of its own. Among tliesc arc 

 three which attract special attention. 

 One, an Ophelia by Hoosicr Beauty, is 

 much like Columbia, except that the 

 color is somewhat brighter. A most nota- 

 ble feature came to attention Avhen it 

 was found that there was not an imper- 

 fect flower on fifty plants in full bloom. 

 Mr. Miller is a good judge of roses, but 

 never awards a new one much merit 

 until it has proved itself worthy. He 

 thinks so much of this one, however, 

 that he has consented to let it have the 

 name, Geraldinc, by which it is known 

 at the greenhouses. 



Another promising seedling is a red, 

 coming from the same parents as the 

 pink, Ophelia by Hoosier Beauty. It_is 

 somewhat lighter in color than Hoosier 

 Beauty, but the stems are heavy and the 

 flower stands erect, which is quite un- 

 like the Hoosier Beauty parent. The 

 last of the three is a cross of Ophelia by 

 Dr. Erwin Smith, being a white with a 



delicate creamy center deepening to 

 light yellow at the base. It has waxlike 

 petals and a long, stately bud. This, 

 combined with the fact that it is ex- 

 ceedingly fragrant, makes it most 

 attractive. 



All of these seedlings are good grow- 

 ers and the outlook for their future is 

 promising. 



The Miller Floral Co. extends an in- 

 vitation to the trade in this section, and 

 especially to rosarians who may be in- 

 terested in any or all of these new 

 roses, to visit the greenhouses and see 

 for themselves what these new offerings 

 are and how they look and act in the 

 growing state. G. J. B. 



LOS ANGELES, CAL. 



The Market. 



Several days of abnormal heat dur- 

 ing the last week have damaged outdoor 

 stock to some extent and hindered busi- 

 ness. Outside of this the demand has 



been good, though not exceptional. 

 Desert shipments are again attended 

 with danger, although wholesalers re- 

 port few complaints. A fine lot of new- 

 crop carnations are in, as well as many 

 good roses. Small roses of all kinds 

 begin to show the time of year and are 

 poorer than for some time. Gladioli, 

 dahlias and mums make the best show- 

 ing. Good plumosus is on the scarce 

 side, but maidenhair and other ferns are 

 plentiful. 



Various Notes. 



Will Grosser, of Central avenue, took 

 advantage of a quiet time to go for a 

 tour of about three weeks. He has just 

 returned and reports a most enjoyable 

 trip, having visited San Francisco and 

 other northern points. 



Louis Lecluse, formerly of South Ver- 

 mont avenue, has opened a new place at 

 3970 West Sixth street, under the title 

 of the Wilshire Florist. This is a rap- 

 idly growing section of the city and Mr. 

 Lecluse should be successful here, as he 



CALIFORNIA 



Flowers and Greens 



OF ALL KINDS AT 



LOWEST MARKET PRICES 



PACKED RIGHT 



L. A. FLORAL COMPANY 



Thm Hon»€ of Quality and S*rvic» 

 236 EAST FOURTH ST^ LOS ANGELES, CALIF. 



Write for Special Pricea 



THEY SHIP WELL 



We mean the 



MUMS 



and 



NEW CROP CARNATIONS 



Our stock is the finest coming to this market and our growers were never 

 in better shape than this season. 



Our packing methods insure good results and our prices are right on all 

 classes of stock. 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



Oldest and Matt ExpcrUnecd Shipper* in California 



WE NEVER MISS 



