OCTOBKB 6, 1921 



The Florists^ Review 



69 



3^ 



I 



The florists whose cards appear on the pages carrying this head, are prepared to fill o rders 

 "'^^ from other florists for local delivery on the usual basis. 



FOREIGN SECTION 



GLAND 



You can 



"Sfcy Jt with 



Flowers" to 



anyone in 



the British 



Isles through 



Bees' 



Flower 



Service 



Uemben 

 F. T. D. ■' 



BOLD STREET. 



Steamers 



arriving at or 



leaving any 



port can be 



served at a 



few hours' 



notice 



Members 

 F. T. D. 



LIVERPOOL 



CABLE ME YOUR ORDERS FOR 



FRANCE 



MARY :: FLORIST 



37 Rue Lapeyrouse 

 PARIS, near the Etoile. FRANCE 



Liverpool, England 



DINGLEYS. Ltd.. Florists 



SHEFFIELD, ENGLAND 

 WILLIAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



MANCHESTER, ENGLAND 



DINGLEYS. Ltd., Florists 



doubt, from the time he has been sum- 

 moned he has Been racking his brain to 

 know what ho could do and right here in 

 this advertisement he is reminded of 

 wliat he can do, no matter what the cir- 

 cumstances may be. 



Workiiig by Train Time. 



Think for a moment of the number of 

 trains that run each day in this country, 

 of the number of people they carry, of 

 the various errands they are on, the 

 large majority of them with time hnnj;- 

 ing heavily on their hands. And, niaik 

 you, I have just been speaking of the 

 business man who is too busy to think 

 much of such things as flowers in his 

 busy life, but when he is alone on a 

 railroad journey you have the o])[p()rtu- 

 nity to teach him to "Say It with Flow- 

 ers." 



On page 26 of The Review for Sep- 

 tember 15 appeared an article calling 

 attention to the fact that the publicity 

 committee is planning to resume na- 

 tional publicity in October. From this 

 article we glean the fact that the 

 amount of money the publicity com- 

 mittee has on hand to start this pub- 

 licity is $28,797.7o. We are told that 

 there are 15,000 florists in the United 

 States. This means less than $2 for each 

 one. But let us suppose that there are 

 10,000 of this number who cannot afford 

 this sum. This brings the number down 

 to 5,000, and the amount is less than 

 $6 per florist. 



Back Fires 



The last week in August the United States Rubber 

 Company had a window disolay in their New York 

 building, that my friend Lippincott thought wavS 

 so surpassing good, he induced me to walk up 

 there and see it. 



In the two center windows was one single huge 

 truck tire with knobs on it like your tist. 

 In the windows on each side was a single 4>^-inch 

 auto tire, also having the knobby tread. 



Y. u looked at the big one and were certainly im- 

 pressed by its tremendous strength. 

 You wondered at its giant pr. portions. 

 You voluntarily felt that no better tire could be built. 



Then you went along to the other window and saw 

 the small tire. 



At once you were impressed by its comparative 

 smallness. 



At the same time its comparative weakness. 

 In fact, it looked so small and so weak by compar- 

 ison, that I came away determined Lever to buy 

 another U. S. tire. 



Now I know they make as good a tire as can be 

 made. 



Still that impression is bound to stay with me. 

 Those windows had a back tire, that's why. 



Next time you put a spray of orchids in your win- 

 dow, alongside a big vase of yellow football 'mums, 

 ask yourself whether it might not be a back fire. 



When you and I fill our F. T. D. orders, let's also 

 always bear it in mind. 



New York's Favorite Flower Shop 



Phone Plaza 8190 Fifth AvetiuB at 58th Street 



When we think of firms that expend 

 five per cent of their receipts for adver- 

 tising, we must admit that we are sim- 

 ply burlesquing publicity. 



Now, is there a man, and I care not 

 how small his business may be, among, 

 say, 10,000 of the 15,000 florists doing 

 business in this country, who could not 

 afford $10 a year? This would give the 



committee $100,000 jior 3'c;ir. You givo 

 double that in charity. Yea, you put 

 almost that nnicli into the tambourines 

 of the Salvation Army, and yet you have 

 not the business foresight to invest this 

 amount in a proposition that will pay a 

 hundred fold. 



Surely any man who will devote a few 

 nniiiites to the serious studv of thin 



,i' 



