OCXOBKB IS, 1921 



The Florists^ Review 



69 



e|3?«^rti=«^«Feipy^eps«'tei^ 



The florists whose cards appear on the pages carrying this head, are prepared to fill o rders 

 ""••^*- from other florists for local delivery on the usual basis. 



FOREIGN SECTION 



ENGLAND 



You can 



"S-y It wilh 



Rowers" to 



anyone in 



the British 



Isles through 



Bees' 



Flower 



Service 



Members 

 P. T. D, 



BOLD STREET. 



Steamers 



aniving at or 



leaving any 



port can be 



served at a 



few hours' 



notice 



Members 

 F. T. D. 



LIVERPOOL 



CABLE ME YOUR ORDERS FOR 



FRANCE 



MARY :: FLORIST 



37 Rue Lapeyrouse 

 PARIS, near the Etoile. FRANCE 



Liverpool, England 



DINGLEYS. Ltd.. Florists 



SHEFFIELD. ENGLAND 

 WILUAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



MANCHESTER, ENGLAND 



DINGLEYS. Ltd.. Florists 



greatest friendship bctwcon Amcriciin 

 .111(1 Canadian florists. 



New problems come up daily and if 

 your F. T. D. office docs at times make 

 a mistake, do not be too hard on the 

 force, and remember th;it the good this 

 organization and its office have done 

 outweighs nil shortcomings. 



Organization. 



I'riends! Here is my cJiancc to pat 

 myself on the back :ind if I say I am 

 proud it will be only too mild. In years 

 to come I shall always be able to say 

 that during my term as president of this 

 organization, the retail fiorists' mag- 

 azine was started and all of you who 

 liave been keen enough to lie enthusi- 

 astic from its inception can do just like 

 myself, pat yourself on the back and 

 say that you have lielped to accomplish 

 it. Many thanks to those who arc giv- 

 ing their time, devotion and the best 

 that's in them to this magazine. It will 

 be an everlasting monument for them. 



It not only won a good many new 

 members for us, but it has set many a 

 florist in foreign countries thinking and 

 many expressions of the highest esteem 

 and tribute paid our F. T. D. News 

 and our organization and our standards 

 and principles are being copied and wc 

 are looked upon for advice and guid- 

 ance. It will be up to our F. T. D. 

 X(-ws to carry our gospel to all the 

 world and our organization must some 

 day be the guide to connect all the 



When Wild Flowers 

 Are Not Wild 



Yesterday I lunched with a wealthy Boston man who 

 had recently come back from a three weeks' auto- 

 camping trip through Maine and the White Mountains. 

 You'll be surprised when I tell you that the thing he 

 talked the most about, was the flowers he saw. 

 He told of twelve different varieties of goldenrod that 

 grew around his tent door in Maine. 

 Of eight different asters he picked in a short tramp. 

 Yes, and of the flowers everywhere ofi'ered for sale in 

 the road-side booths of the farmers. 



He remarked how people would stop and buy flowers, 



when right in their own gardens they had the same 



thing in profusion. 



Stumpp, he said: "All this getting out in autos, is doing 



a lot for you florists, and is going to do a lot more. 



It's getting people as used to the thought of BUYING 



FLOWERS as tomatoes or corn 



It's helping to make flowers the every day part of our 



lives it so surely should be. 



Take a hint from me whenever you can, put some real- 



honest-to-god wild flowers in your windows. 



(loldenrod to me, right now, means Maine and camping. 



It would promptly put me in the flower buying mood. 



The power of suggestion, has tremendous selling force." 



Reckon my camping friend has an idea worth hitching 

 on to. Here's where I hitch. How about you'? 



New York* 8 Favorite Flower Shop 



Phone Plaza 8190 Fifth Avenuc at 58th Street 



florist world. All foreign trade papers 

 speak in these terms .-md will it not be 

 a great pleasure for us to accomplish 

 this, when wo have enough F. T. D. 

 faith to know that wc can and wc will? 



Our Annual Dues. 



During all these years of high costs, 

 your dues were the same; in fact, only 



once has your association increased the 

 amount of your annual dues. For the 

 past five or six years there has been 

 no change and perhaps we should not 

 need any change now, if it were not for 

 the simple reason that F. T. D. must 

 come to the rescue of the national pub- 

 licity fund and our organization is the 

 proper place to look to to k«op the 



