100 



The Florists' Review 



October 13, 1921 



I 



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Pacific Coast Department 



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Orvllle, Cal. — Frank C. Mekcllos, 

 sealer for the county of Butte, has pur- 

 chased several thousand bulbs and plants, 

 along with a quantity of flower seed. 

 Mr. Mekellos has a few acres of land, 

 upon which he will grow plants and 

 Mowers for the market. He intends also 

 lo erect a small greenhouse in the spring. 



Mcdford, Ore. — A. Schoepeu will en- 

 gage in the trade. Mr. Schoepen intends 

 to build one house 29x100 this fall, and 

 will grow cut flowers and plants for the 

 wholesale and retail trade. He will add 

 two houses to his range in the spring. 

 The business will be conducted under 

 the name of the Rogue Valley Floral 

 Co., at Medford. 



LOS ANGELES. 



The Market. 



After some of the hottest weather ever 

 remembered here during September, a 

 most acceptable rain fell the last days 

 of the month, doing untold good to jirac- 

 tically all crops. Outside mums were 

 the only thing harmed and these were 

 not fit for distance shipping for a few 

 (lays. The average rainfall in Los An- 

 geles county was approximately one 

 inch. Orange, Riverside and San Diego 

 counties, however, registered more. 

 Roses are greatly improved and are 

 rapidly approaching a fine quality. 

 Dahlias arc still in fine shape and clean- 

 ing up well. Carnations are of excel- 

 lent quality and plentiful. Valley and 

 orchids are about even with the demand. 

 Baby roses are overplentiful. In small 

 flowers there are plenty of daisies, 

 ])ompons, zinnias, some late asters, corn- 

 flowers and centaureas. Mums, of 

 course, hold the floor and are good in 

 .•ill varieties. Greens are plentiful. 



Various Notes. 



C. Gutting, James McGillivray and 

 H. R. Richards left, October 6, for San 

 Diego for a few days, being judges at 

 the San Diego flower show. 



Ernst Amling, of Orange, proprietor 

 of the new range of greenhouses at 

 Santa Ana, has joined the board of di- 

 rectors of the E. C. Amling Co., of Los 

 Angeles. He has also been appointed 

 treasurer of the company. E. C. Amling 

 and Mrs. Amling left for Chicago last 

 week, to be away about a montli. 



Another new flower store has been 

 opened at 736 West Sixth street by 

 E. Schaefer & Co. Mr. Schaefer's uncle, 

 Charles Troller, is in charge, as a good 

 deal of the former's time is taken up by 

 his nursery at 2905 South Figueroa 

 street. He has built up a good business 

 at this place and has a good-looking line 

 of stock. In the store some attractive 

 new fixtures, including counters and an 

 icebox, have been installed. Mr. Troller 

 was formerly in the florists' business in 

 (Uiatemala. 



William Kent, formerly with tlie 

 Orchid Shop, in Pasadena, and more re- 

 cently with the L. A. Floral Co., has 

 joined the staff of the Arizona Seed & 

 Floral Co., Phoenix, Ariz., and left for 

 Arizona last week. 



W. Armacost & Co. report an im- 

 |)rovement in long-distance shipping. 



The cooler weather has been especially 

 favorable to the roses, hardening them 

 and improving the color. Mums are 

 also going out in fine condition now. 

 Word from the Sawtelle range says the 

 new greenhouses are finished. 



H. N. Gage Co. says the imported 

 Dutch bulbs arrived in excellent condi- 

 tion this year and their arrival has made 

 everj'one at the nursery busy. 



C. Gutting, of the Superior Nursery 

 & Dahlia Gardens, has been working 

 on an exhibit at the Ventura show. 



S. Murata & Co. report shipping busi- 

 ness extra good for the season. 



Some of the finest mums seen this sea- 

 son were at the store of George Hall & 

 Co., the Pink and White Chieftain and 

 Bonnaffon being particularly good. 



Paul Miller, of the California Floral 

 Co., reports a great improvement in 

 business. 



The entire staff of the Alexandria 

 Florist has been kept busy with more 

 than the usual amount of funeral work, 

 as well as a number of decorating jobs. 



F. Lichtenberg reports excellent busi 

 ness at the West Seventh street store. 



Although the new European roses at 

 the home nursery of Howard & Smith 

 are kept cut fairly close for bud 

 work, the few flowers open show some 

 great improvements on anything seen 

 here and they are most interesting. 

 At the store at Ninth and Olive streets 

 redecorating has been going on for some 

 time, but now that it is finished, the 

 store and office of both places look a 

 great deal more attractive. A fine popu- 

 lar effect in bamboo has been worke<i 

 out by Arthur Howard, who manages 

 this end of the business. Mr. Howard 

 says that business has been greatly in 

 creased. 



SAN FRANCISCO, CAL. 



The Market. 



Market conditions have changed but 

 little since last week. There has not 

 been any rain to speak of and the chrys 



CALIFORNIA 



Flowers and Greens 



OF ALL KINDS AT 



LOWEST MARKET PRICES 



PACKED RIGHT 



L. A. FLORAL COMPANY 



77b« Howu9 of Quality and Smtvie* 

 236 EAST FOURTH ST^ LOS ANGELES, CALIF. 



Writt for Special Prieta 



THEY SHIP WELL 



We mean the 



MUMS 



and 



NEW CROP CARNATIONS 



Our stock is the finest coming to this market and our growers were never 

 in better shape than this season. 



Our packing methods insure good results and our prices are right on all 

 classes of stock. 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



Oldest and Most Ezp«rUne«d Skippers Id California 



WE NEVER MISS 



