OCTOBBU 13, 1921 



The Florists^ Review 



101 



"How's Fishing?" 



I AM just back from the high Sierras. Had a good time and thought that I would tear right 

 into business. Grabbed my order book and started in. Somehow things didn't go right. 

 Talked Greens, Ribbons and Moss — no interest; tried Cyclamens— same result; talked about 

 our 9 new rose houses— not a rise out of them. As soon as they could slip a word in, it was, 

 "WHAT LUCK?" "HOW'S FISHING? " So I talked f^sh. 



There is much to be learned, as well as enjoyed, along a trout stream. Folks are just like fish. 

 Down town we say, "Business is good;" in the mountains, "Fish are biting fine." They will 

 always bite if you use the right kind of bait and present it right. In the Spring the trout wants 

 earthworms and garden grubs; your customer will want garden seeds and bedding plants. When 

 flowers are scarce people will take anything. When your trout is hungry he will bite anything 

 from a grasshopper to a bacon rind. Some days he is feeding on the bottom, other days on the 

 top; part of the time he is in the pools, other times in the riffles. One day you may pull him in 

 through his appetite, another day through his curiosity. "Great suffering cats, what kind of a 

 bug is that?" he says, when he sees a bright colored Royal Coachman hit the water, and starts 

 right out to investigate. 



A good fisherman studies fish and gives them what they want. 



A good salesman studies folks and gives THEM what THEY want. 



Just now Chrysanthemums are the best bait. Pretty soon it will be Roses, or Cyclamens, or 

 Violets— and by far the best bait shop, at any season, is 



The Biggest, Best and Busiest Store in the West 



321 East 4th Street, LOS ANGELES, CALIF. 



WE CLOSE SUNDAYS 



