( »( lolii;!! '_'0, lltL'l 



The Florists'" Review 



27 



felt w;iH (•X])rossi>(l hy Miss lli'slcr (ictz 

 in licr resolution of tliaiiks iircscntcd ;it 

 the <-losin}i session, wliich was adopted 

 by a risiiif^ vote. 



« « * 



CJoiJperat ion is so iriarked in 'J'oronto 

 tliat even a Ijrewiiif^ eoni])any, in a ([iiar 

 tor-i)ajje advertisement while the florists 

 were there, told them of i\n\ (jualities 

 of its alo and stout, headin}j its nies- 

 sajje, "'Say It with Flowers' and do 

 your toastinfi with O'Keefe's." \o, 

 not tho major's. 



• * * 



Much ]nil)li<'ity was given the eoiiven- 

 tion in the local news])apers. A car- 

 toonist interjireted (ieory;e Stumpp's 

 statement that a $'> hill is the common 

 sum si)ent for a ^ift in an illustration 

 reproduced on paj^c L'l. 



GRADING CUT FLOWERS. 



Most Needed for Roses. 



The committee on standardization and 

 yradinfj of cut flowers stated, in the ic- 

 port jiresented at Toronto by Max 

 Schlinj; in behalf of himself, \Villi;im 

 F. (lUde and Irwin Hertermann, th:it 

 this (]uestioii is mainly one between re- 

 tailer and ji;rower. It has been taken 

 up by the Society of AMieri<-an Florists 

 and in an address presented at the 

 Washington convention .losepli Kohoiit 

 stat(><l that roses should be scdd to le- 

 tailers, not by names or numbers, but 

 by inches, according to the length of 

 stem. Frt^m their ]ioint of \iew this 

 methoii is of benctif to grower .and ic 

 taller alike. It yicdds a bettei- i-etuni 

 to the growei, and the retailer knows 

 just what he gets for his money. 



"(tcneral standardization is impr(di 

 .able if not imi)ossibli', ' ' said the report. 

 '•(Chrysanthemums and ilahlias cannot 

 be stand.ardized. Cosmos or ;uiy other 

 su(di outdoor tlowcrs cannot be standard 

 ized any more than the reveren<l gentle 

 man in Westchester countx- could st:ind 

 ardize d;ind(dions Im Mothers" da\. 



Our Main Item. 



'"The tlowers uiiirh re]ire^ent si.xty- 

 live |)er cent of the xnlnrne nf llerists' 

 business, as i(jses ilo, .•:in lie standaiil 

 ized, and not onl\- the grower ;ind the 

 retailer, but also the jniblic, |profits by 

 it. .Approximately fifty |ier i-ent are in 

 the short gr;(des, thirty per cent 

 medium grades and twelitx' per cent in 

 the long grades of the roses that re;iidi 

 the miirket. The I)ig centers, with their 

 shijiping facilities, aii' ically ruling tlw 

 Jtrices. If the market is cleared out 

 day by day and jirices stilTen locall\, 

 then the outside shipping poiuts covered 

 by these m.arkets are .itVeeted in the 

 same ])ropoition as the eentei, not in 

 price but in size. Naming roses No. I, 

 extra ;inil fancy is not fair to the re 

 tailer on the ]i;irt of the grower or 

 commission dealer, and not to the iniblic 

 on the ()art of the retailer. Koses ;id 

 vertised for holidays from eighteen to 

 twenty iiudies long and ordered two or 

 three weeks .-ihead ol time are found 

 to lie three oi t'oui inches shorter than 

 they sliijllld be when ih'livered. To re 

 turn the stock is dut ot' the cpiestion. 

 The retailer h;is to lill lii-~ orders. ||i^ 

 rustoMM'rj are till dih'- who snlTei', in 

 projiortion a^ he doe-. Complaining 

 after the lodiilays elms not help. The 

 ret.'iiler use(l tiis llowi'rs and that's all 

 there is to it. The shipper ibies not want 

 to sting fill' retailer ;iiiil the grower does 

 not w;int to get more I'or hi-- stoek than 

 it iv wcirth. Init in the iii'-h of Imsinev.. 



Robert L. Graham, Jr. 



(Wlmsr I'.iviiiriil I'liM lleliieil Win III. C.i'i.'I''. T. \i M.-.tiiii; h.i IMIIIiimm 



these things haplien and they are not ot' 

 benetit to the tradi'. Just as i-etailers 

 should adopt the methoci ot' marking 

 with a jirice ;ill stock (lut on sale so 

 that the customer can sidect his own 

 goods ;ii-ciirding to what he w.ants to 

 buy, so the letailer should be able to 

 know, when lii> roses come in. what they 

 eii^l arcordiiii; to length. 



Service Is Our Object. 



••(Iddil >er\ ire Irdiii the lliirisi in lii^ 

 patrons increases the buying ot' llowers. 

 and the buying of llowers bei-omes a 

 habit arid ,i necessity. When llowers 

 are not in a home, the home is iiH-oui 

 pleti'. Tin- liidle we teatdl the people 

 that t'aet, the more wf shall increase 

 the deiii.-ind fdr diir prcHliirts. Stand 

 ;irdi/atidn is inipiirt.iiit , rml only in 



BADGERS TO CONVENE. 



The Wi-^eoiiviii State Florists' .\ssoci 

 .it ion will e<in\-ene at Milwaukee Novem- 

 lier :'. to t. The business session will be 

 calleil promptly .-it 1 ::ill p. ni. of the 

 opening day ami a ban(piet will Ije the 

 I eat ure of t hat e\ enirif.;. 



The second day will lie devoted to 

 sight seeing and the inspection of grow 

 ing estalilishnients. I'articular atten 



tioii will be given to tl ntertaimnent 



lift he \ isit ing ladies. 



The oiitst a ndint; t'e.itiire of the meet 

 iiiy will lie the llower show, whiidi will 

 lie staged .It the convention li.iU of the 



.MilwauU.e .Vthletii- Club. Tl xhibi 



tioii will be uon compet it i ve and a gen 

 eral in\itation is extendeil to growers 

 who ha\e .inything to slmw exceptional 

 in the cut tlower or plant line. Cmi 



p.irt.int fur the oinwer and the retailer: signnients should Im' .addressed to II. IC 

 it is Just as important for the puldir. W,dke. seeret ary. ".'iL' Third street , or to 



The grower .ind the retailer should I'om 

 bine and .nt ,is arbitrators for the con 

 sinner (the |iiiblicl, because the piiblir 

 is the must im|iorlant ]i;irty, and b\ 

 taking c:ire ot' the |iiib|ii- w c .are taking 

 care of durselves. It will mean :i steiolier 

 business ;iiid steadier prices both foi 



it' tile .Milwaukee wholesalers. 



Pueblo, Colo. The l'uel)lo Floral ( o. 

 has reed\ ered t'rom the damage sui' 

 t'eied diiiirid the Ibiod in I'neblo and 

 is imce more d<iing an excellent busi 

 ness. 1)11' td the iinbitnnded energy and 

 the grow el and the retailer at ;ill times. w.atchtiil alertness nf manager (Jeor^e 



.Mr. Kohdiit considers tlijit the most in 

 ]iortant factions concerned are the 

 grower and the retailer, but we shoiild 

 change th.it and say there aie three 



Holt, Jr., the firm has wiirked ii|i an 



except ionallN ii 1 outsi.le trade, which 



st iiniil.it es business to a hiyh degree. 

 The low stole, reiiarded as being one 



f.actioiis, the Liidwer, the letailii- and ot' the liiiest in the l.'dckv mountain ic 

 the public. It' the eomm it t ees nt' the i;lon, is deeiirated ill :i miiipie manner. 

 N.-itional FldWir (iinwers' .\ss(iiiat imi The eolor scdienie is werked nut in gray 

 and the F. T. |). will work together on and tunpioise blue. The new. lightin;; 

 this im|iortant cpiestion and will make system is ad<M)iiati' and upto date 

 it the custom to sell roses nirf only by and adds milidi to the ;ili-eady exipiisite 

 inches but by numbered grades accord appe.arance ot' the disfday window. Thf* 

 ing to size instead of by names, all o\'er range consisfs.ot' threi' sectio?is, tot.'ilint; 

 the country alike, these three interested 7."i,oiin sipi.are feet 111' glass ;ire;i, ;ind tin- 

 parties, the grower, the ret.'iiler and the ulmlesiile lillsiness ,,]■ llir iiiiilpain Is 



piililic. will priifit."' iiii-i easiii',' r.ipi.lK 



