October 20, 1921 



The Rorists^ Review 



35 



April, if you have a warm house. It 

 would not be advisable to start them 

 before Christmas. Give them 45 degrees 

 at first and you can put them in 5-inch 

 or 6-inch pots. At this time advance 

 the temperature to 50 degrees and, as the 

 plants develop, give them 60 degrees 

 at night. As the flower heads color, 

 run a little cooler. Teed the plants 

 well until the heads show color and al- 

 ways water abundantly. C. W. 



GRUB WORMS. 



Please examine the enclosed samples 

 ■of carnation and snapdragon plants and 

 determine, if possible, what is the mat- 

 ter with them and what can be done 

 to correct the evil. The carnations 

 were growing well until a few days ago. 

 0. F. C— Mich. 



Your carnation plants are affected 

 with the common carnation stem-rot. 

 Pull up, with the roots, the plants that 

 show the disease and burn them. Also 

 take out a quart or so of the soil im- 

 mediately around where the plant stood. 

 Water carefully, though not too spar- 

 ingly, and do everything you can to 

 promote a steady, sturdy growth. 



The snapdragons seem to have been 

 chewed around the stem, probably by 

 grub worms. Dig around some of the 

 dead plants and see whether you do 

 not find them buried an inch or two be- 

 neath the surface of the earth. These 

 worms are usually not numerous and 

 digging them out is the best method of 

 exterminating them. A. F. J. B. 



BUTFAIiO'S PUBLICITY. 



The Western New York Publicity 

 Committee has completed plans for the 

 fall advertising campaign and has al- 

 ready started to carry them out. The 

 committee is now using 3-column news- 

 paper advertisements six and two-thirds 

 inches deep. Each advertisement is sur- 

 rounded by an appropriate border, thus 

 giving the benefit of the cumulative 

 value of their advertising. These ad- 

 vertisements are staggered through all 

 the local daily papers and, in this way, 

 reach -all of the people in Buffalo and 

 the surrounding territory served by 

 these papers. The aim of the advertise- 

 ments has been to call the attention of 

 the public to the great advantage of 

 having flowers for all occasions, point- 

 ing out strongly the fact that flowers 

 say it far better than words. They 

 also convey to the public the fact that 

 florists have recognized the general busi- 

 ness conditions and have acceded to the 

 public demand for lower prices, by stat- 

 ing that seasonable flowers can be had 

 at reasonable prices. 



The committee has made an improve- 

 ment on the signboards furnished 

 through the national committee by 

 adopting a new design and repainting 

 the boards accordingly. This design has 

 the phrase, "Say It with Flowers," 

 in the regular script on its upper half 

 and on the left-hand side there is a 

 basket of flowers in color. At the bot- 

 tom, in fair-sized letters, is a catch 

 phrase to tie up with the big idea, 

 which, of course, is "Say It with 

 Flowers." Several different phrases are 

 used, but only one phrase appears on 

 any one board. There are three phrases 

 now being used: "They are always 

 welcome," "They are welcome in every 

 home," "They succeed where words 

 fail." The signs are painted in attrac- 



WILLIAM H. CULP. 



THREE is a charm" must be true. Here is a combination that seems to prove 

 it. William H. Culp, the newly elected president of the progressive Kan- 

 sas State Florists' Association, Mrs. Culp and their son, Ralph, operate a store 

 and greenhouse range at Wichita, Kan. The business consists of five acres of land 

 and 25,000 feet of glass in the Riverside residence district and a store in the shop- 

 ping center of the city; a store which sells more than double the output of the 

 greenhouses, which themselves are large. Mrs. Culp and Ralph are in direct charge 

 of the store and Mr. (!ulp has the titles of greenhouse supervisor and general 

 manager. Mr. Culp grew up on a farm at the same time Kansas did. He entered 

 the greenhouse business in 1887. Mr. Culp is popular about Wichita, having al- 

 ways taken an interest in civic affairs, without getting into politics. He is a 

 thirty-eecond degree Mason. 



tive colors. They are pleasing to the 

 eye and have caused considerable com- 

 ment from advertising men and the 

 general public. The local committee 

 has twenty of these boards scattered 

 along the most important arteries of 

 commerce and is repainting each one 

 of them with a new design as fast as 

 conditions warrant. 



The use of outdoor advertising in 

 conjunction with a newspaper campaign 

 and the use of direct mail advertising 

 by retailers makes a combination that 

 is sure to give results. The Buffalo 

 committee is to be congratulated on 

 the wonderful progress it has made. It 

 has produced a publicity campaign 

 which, considering the amount of money 

 allotted it, is second to none. However, 

 when one glances at the names of the 

 committee members, its success is only 



what would be expected of a committee 

 composed of men of such high caliber. 

 The committee consists of W. H. Eiss, 

 chairman; S. A. Anderson, Harold B. 

 Brookins, Charles F. Treichler, Edward 

 Stroh, William H. Grever and William J. 

 Palmer, with E. M. Naukam as execu- 

 tive secretary. 



AMERICAN ROSE SOCIETY. 



Correction. 



September 8, 1921, was published reg- 

 istration of the rose, William Wright 

 Walcott. In this copy a mistake oe- 

 curred. The rose was described as a 

 sport of Richmond and Ophelia; it 

 should have properly been described as 

 an unnamed sport of Richmond x 

 Ophelia. John C. Wister, See^y. 



