The Florists* Review 



OvrOBBR 20. IMl 



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Tfce^flortete whose cards appear on the pages carrying this head, are prepared to fill orders 

 ~' ■" from other florists for local delivery on the usual basis. — " 



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MX7MS FOS COMMEBCE. 



Types Preferred. 



The best type of mums for commer- 

 cial growing is undoubtedly the incurv- 

 ing type, of which Bonnaffon has been 

 for many years a shining example. 

 Flowers of this type are more readily 

 packed and handled than the reflexing 

 type and it is safe to say the incurving 

 type is grown by the millions in Amer- 

 ica, in comparison with the thousands 

 of any other type. I am not one of 

 those peoi)le, however, who grow Bon- 

 naffon and advise others to do so be- 

 cause everyone else is doing it and the 

 market will take it. I always argue 

 that the only way to make money out of 

 mums or anything else is to grow some- 

 thing a little different from the average 

 or else, if one must grow the same vari- 

 eties as his neighbor, to have them con- 

 siderably better as to quality. In either 

 way, the stamp of individuality is 

 placed on the flowers and a more satis- 

 factory price is obtained. 



Early pompons and singles will often 

 produce more money per square foot of 

 bench room than the large-flowering 

 kinds. Few of the pompons come in 

 much before the last week in October, 

 but Niza is, perhaps, the best type of 

 early-flowering pompon. 



The Season Counts. 



The question is often asked, "Which 

 varieties pay better, the early or late 

 varieties?" And my answer is that in 

 five seasons out of six the early-flower- 

 ing varieties will bring the most satis- 

 factory return. There is always a glut 

 the first or second week of November in 

 the flower markets and the price is at a 

 minimum and one should endeavor to 

 evade this period of the market, if it is 

 at all possible. After the middle of 

 November, Chadwick and Turner and 

 others of this character will make a 

 satisfactory return until about Thanks- 

 giving. After Thanksgiving I do not 

 think the market needs mums and people 

 thankfully turn to something else for a 

 change and then the rose comes into its 

 •wn. 



I might state th.it the flowers that 

 return us the most money per square 

 foot year after year are the mums 

 known as the early-flowering type, of 

 which we have some samples on hand, 

 such as Firelight, red; A. Barham, 

 bronze; Henri Nonin, pink; Smith's Ad- 

 vance, white, and Yellow Advance, yel- 

 low. These we grow, planted a foot 

 apart, six or eight flowers to a plant. 

 In addition, they come in at a time be- 

 fore the market is glutted with mums 

 and the space they occupy in the green- 

 houses can be immediately filled with 

 other stock that has been growing in a 



The addreos of Charles H. Totty. of Madison. 

 N J . on "Chrj-Rnnthemiims." delivered at the 

 meeting of the New Yorlt Florists' Club Octo- 

 ber 11. 



In Louisville, Ky. 



the large, new store of 



MARKET & MILLER 



with its modem equipment and 

 increased facilities, can give the 

 best service on telegraph orders 



We always have good, fresh stock, 

 and we always give just a little more 

 for the money to insure satisfaction. 



MARKET & MILLER 



814 to 822 Cherokee Road 

 LOUISVILLE, KY. 



ESTABLISHED 1878 



MEMBERS F. T. D. 



coldframe and a second crop can be 

 taken from the same space, thereby giv- 

 ing a double return. 



As to which are the best varieties for 

 commercial growing, especially varieties 

 blooming in October, I would suggest, in 

 addition to the early-flowering varieties, 

 already noted, the large-blooming kinds 

 in the order named: Yellow, Golden 

 Glow, Cranfordia, Yellow Early Frost 

 and Chryaolora; white, Early Frost, 

 Alice Day, Oconto and Crystal Gem; 

 pink, Unaka, Pacific Supreme, Mrs. Mc- 

 Niece and Chieftain; bronze, Tints of 

 Gold, Bronze Unaka and October Her- 



ald. These are quite large enongh for 

 all practical purposes, coveriag all the 

 finest of the early-flowering kinds. As 

 stated before, I do not think it pays to 

 handle midseason kinds to any extent. 



Late Varieties. 



Outside of the stock mestioned, I 

 would suggest the varieties that eome in 

 late, such as pink, white and yellow 

 Chadwick and pink and white Seidewitz, 

 all of which should be in fine shape for 

 Thanksgiving sales. 



Pompons are represented todaj by 

 dozens of varieties, some good and Bome 



