The Florists' Review 



OCTOBIB 20, 1021 



J*** flori»t« whose cards appear on the pages carrying this bead, are prepared to fill o rders 

 from other florists lor local delivery on the usual basis. "" ' 



Ft. Wayne, Ind. 



W.J.&M.S.VESEY 



2602 THOMPSON AVE. 



1 50,000 feet of glass devoted to fine 

 Roses, Orchids and Carnations. 



Prompt and Careful Service. 



MEMBER F. T. D. 



FUCK FLORAL CO., 207-209 W. Berry St. 

 In the Heart of the City. 



Fort Wayne, Ind. 



and VICINITY 



Largest Cut Flower Shop in the State. 



65,000 feet of glass devoted 

 to Plants and Cut Flowers. 



F. T. D. 



BEYER FLORAL SHOP 



108 E. Jefferson Street 



SOUTH BEND, INDL\NA 



Dally deliveries to Notre Dame University and St. 



Mary's Academy. Also close connections with 



Niles, Berrien Springs, St. Joseph, Mich. ; 



New Carlisle. Michigan City. La Porte. 



Elkhart. Goshen, Warsaw. Ind. 



SOUTH BEND, IND. ^Mlc^r^anst 



WILLIAMS THE FLORIST 



South Bend's Leading Florist 



Daily deliveries to St. Mary's Academy and Notre 

 Dame tlniversity. Orders filled for Northern 

 Indiana and Soathem Micbisan. 



A Card This Size 



Costs only $1.35 por 'Week 

 on Yearly Order 



It would keep your name and your specialty 

 Ix'foie tlie whole tuide. 



A li.-vlf inch card costs only G2Vjc per wwk on 

 yeai ly ordt-r. 



Quality Flower Store 



Large Geenhouses of our own; centrally located 



We guarantee satisfaction in service, 

 Qualily of flowers, and price 



FORT SMITH, ARKANSAS 



HOT SPRINGS, ARK 



The Rower Shop 



866 Centra' 

 Avenue 



HI A 1 Nearest Florist in 



elena, Ark. stat«i5omiies 



BAT.L FLORAL COMPANY 



PINE BLUFF, ARK. 



DAVIS FLORAL CO ^^^.^^ 



GEORGE RYE. ^^^ F^^^st 

 '^f.r't^ Ft. Smith. Ark. 



Indianapolis, Ind. 



241 MASSACHUSETTS AVENUE 



Bertermann Bros Co. 



LEADING FLORISTS 

 Members Florists* Telegraph Delivery Assn. 



Kstablished 1859 



A. WIEGAND'S SONS CO. 



1610 to 1620 North Illinois Street 



INDIANAPOLIS, IND. 



Indiana's oldest, larcreot and must complete 



retail establighment. 



Member Florists' TeieKiaph Delivery Association. 



Noblesville, Ind. 



Meikel & Warner ^^^^^ 

 TERRE HAUTE. IND. 



COWAN BROS. & CO., Florists 



Establishel 1804 Twpntv-flrst and Spruce Sts. 



Eoland, who acted as presiding officer, 

 welcomed the members and introduced 

 Major P. F. O'Keefe as the speaker of 

 the evening. 



This gentleman spoke in an unusually 

 eloquent and convincing way for more 

 than an hour and held the close atten- 

 tion of his audience. He was warmly 

 applauded at the close. Speaking of his 

 own large business, Mr. O'Keefe said 

 that while he was away a great deal, 

 nevertheless, he contrived to be present 

 two evenings at the Y. M. C. A. to study 

 automobile engines. He said that he in- 

 tended to keep it up, as the knowledge 

 gained would be invaluable, if contracts 

 for certain automobile parts were placed 

 with his firm. Advertising he would 

 class as the application of common sense 

 to one's selling problems. He said 

 among other things that it may take 

 a drop of ink to make a million 

 think and that the slogan, "Say It 

 with Flowers," is now international and 

 is appreciated in London, England. He 

 said that it is a subtle, not a mandatory 

 slogan and that the florists of the coun- 

 try have done comparatively little to 

 uphold the slogan; in conservative Bos- 

 ton, some of the retailers refuse even 

 to use the slogan, as one firm started 

 it ahead of them. These petty jeal- 

 ousies, Mr. O'Keefe said, were the bane 

 of Boston's retail trade and those using 

 the slogan continued to forge ahead of 

 the fraction who preferred to trail in the 

 jiropcssion of Viusiness. Many large 

 businesses are still groping for a good 

 catalogue slogan, said Mr. O'Keefe, and 

 would willingly pay a big sum to secure 

 one; cooperation is necessary and indi- 

 viduals would suffer without it; florists 

 would make more money if they would 

 but work together; the growers of flow- 

 ers are in the same position as the manu- 

 facturers; the latter drive the buyers to 

 the retailers. At present the retailers 

 and not the growers do the advertising, 

 Jiccording to Mr. O'Keefe; gluts could 

 be satisfactorily handled if a commit- 

 tee of growers, retailers and wholesalers 

 would but collaborate; a fundamental 

 which can not be overlooked is that any 

 liusiness, flower selling included, will ad- 



Member F. T. D. 



Phone: Canal { ^^^ 



11933 



H. W. SHEPPARD 



FORMERLY HILL FLORAL CO. 



FLOWERS OF QUALITY 



Arranged in a Highly Artistic Manner 



Service Unexcelled 

 Your Patronage Solicited 



532-534 Race Street 



CINCINNATI, OHIO 



KOKOM O, IND. 



COLES' FLOWER SHOP 



MEMBER F. T. D. 



KOKOMO, IND 



KELLY'S GREENHOUSES 



Good Stock Good Work Good Seryio> 



TERRE HAUTE, IND. 



129 SOUTH SEVENTH STREET 

 JOHN a HEINL & SON 



Terre Haute, Ind. 



"Ifr°eef '^ M. B. & C. E. StOVef 



VINCENNES, IND. 



PAUL C. SCHULTZ CO. 



ATTICA, IND. 



AndallSun-ound- .. Attica Floral Co. 



LOGANSPORT, IND. 



PERSHING-Florist Srber^^D. 



BLOOMINGl ON. IND. 



ELLIS FLORAL CO. 



Members F. T. D. 



M' 11 MARION 



anon,ina. floral cu. 



Member Florists' Telegraph Delivery Aaa'n. 



Colonial Flower Shop ^••-MG^J"'" 



^sT^R^^'[^ GOSHEN. IND. 

 RICHMOND, INDIANA 



FRED H. LEMON & CO. 



Florists and Decorators Send us your ordert 



RICHMOND. INDIANA 



AND VICINITY 



Member F.T.D. G. R. GAUSE 



