OCTOBH 27, 1921 



The Florists^ Review 



23 



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NATIONAL PUBLICITY 



SECRETARY'S OFFICE: 43 WEST EIGHTEENTH STREET, NEW YORK. 



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FALL ADVERTISING STARTED. 



The fall advertising has been in 

 progress for some time, and will be con- 

 tinued as long as funds are available. 

 The following is a list of the weeklies 

 and monthlies at present in use: 



Issues 



Weekly: Oct. Nov. Dec. 



ColUer'B Weekly : 8 12 24 



Ute ...- 22 19 10 



Argosy— All Story 15 26 17 



Outlook 1 5 3 



Independent 8 12 10 



Christian Herald 1 19 17 



Scientific American 1 19 



Monthly: Issues: 



Country Life Nov. and Dec. 



McLean's Magazine Nov. and Dec. 



House and Garden Nov. and Dec. 



Vogue Nov. and Dec. 



The.itre Nov. and Dec. 



Sunset Nov. and Dec. 



Munsey's Nov. and Dec. 



Hearst's Nov. and Dee. 



Red Book Nov. and Dec. 



Atlantic Nov. and Dec. 



Review of Reviews Nov. and Dec. 



Century Nov. and Dec. 



Harper's Nov. and Dec. 



Scribner's .Vov. and Dec. 



World's Work Nov. and Dec. 



Motion Picture Dec. and Jan. 



Photo Play Dec. and Jan. 



Scientific American (changing from 

 weekly to monthly) Nov. 



YOUR FAIR SHARE. 



Many florists have seemed to be in 

 doubt as to the amount considered to 

 be a just subscription to the campaign 

 fund. The publicity committee, after 

 careful consideration, suggests that a 

 determination made upon the following 

 scale, based on one-tenth of one per cent 

 of gross income, would be a most equita- 

 ble one: 



Gross income: Subscription 



$ 5,000 to $ 10,000 $ 10.00 



10,000 t« 20,000 20.00 



20,000 to 30,000 30.00 



30,000 to 40,000 40.00 



40,000 to 60,000 50.00 



50,000 to 60,000 60.00 



60,000 to 70,000 70.00 



70,000 to 80,000 80.00 



80,000 to 90,000 90.00 



90,000 to 100,000 100.00 



100,000 to 125,000 125.00 



125,000 to 150.000 150.00 



150.000 to 175,000 175.00 



175,000 to 200,000 200.00 



200,000 to 225,000 225.00 



225,000 to 250,000 250.00 



250.000 to 275,000 275.00 



275,000 to 300.000 300.00 



300,000 to 325,000 325.00 



325,000 to 350,000 3.'5O.00 



350,000 to 875,000 375.00 



376,000 to 400,000 400.00 



400,000 to 425,000 425.00 



425,000 to 450,000 450.00 



450,000 to 475,000 475.00 



475,000 and upwards .")00.00 



NEW SUBSCRIPTIONS COMING IN. 



Rejwrts so far received from those 

 who received the subscription books put 

 out in the interests of the campaign are 

 most gratifying, showing that those who 

 volunteered to push the campaign in 

 their respective districts have been in 

 the main faithful to their, intentions. 

 It was decided at the recent meeting 

 of the publicity committee held in To- 

 ronto to print an additional supply of 

 these books, to meet the many requests 

 now in hand for them. 



In connection with this «vork, the ef- 

 forts of Mark P. Mills, of Philadelphia, 

 are worthy of particular mention. Mr. 

 Mills puf his heart and soul into the 

 project, and at the time of writing this 

 report has turned in sixty-seven sub- 

 scriptioms, which aggregate $2,360, and 



run for four years at a total of $9,420. 

 Mr. Mills has not ceased effort by any 

 means, another list of subscriptions be- 

 ing already in hand, record of which 

 must be deferred for a future report. 



Other workers have also performed 

 very creditable work, as will be seen by 

 their preliminary reports in the follow- 

 ing list. And the good work is going 

 on. The subscriptions recorded as be- 

 ginning January 1, 1922, and continuing 

 four years save where noted otherwise, 

 are: 



BY MARK P. MILLS, PHILADELPHIA. 



S. S. Pennock Co., Philadelphia $ 300.00 



S. S. Pennock Co., Baltimore 100.0(1 



S. S. Pennock Co., Washington 100.00 



I#o Niessen Co., Philadelphia 2,")0.(K) 



Robert Craig Co., Norwood Station. Pa. 100.00 



Henry A. Dreer, Inc., Philadelphia 100.00 



H. F. Miehell Co., Philadelphia lOO.OO 



Alfred Burton, Chestnut Hill, Pa 100.00 



George Burton, Chestnut Hill, Pa 100.00 



Alfred M. Campbell, Strafford, Pa 100.00 



Chas. H. Orakelow, Philiidelphia ."lO.OO 



Wm. K. Harris, Philadelphia .")0.00 



Victor Groshens, Roslyn, Pn 50.00 



Stephen Mortensen, South.impton, Pa... .W.OO 



Aschmann Bros. , Philndelpliia .SO.OO 



Prank M. Ross, Philnrtolphia 2."). 00 



Emil H. Geschick. Pliiladelphia 25.00 



Henry I. Faust, Philadelphia 25.00 



Joseph Beavis & Son, Philadelphia 25.00 



X. 3. Habermehl, Pliiladelphia 25.00 



David Anderson, Philadelphia 25.00 



Robt. Scott & Son, Sharon Hill, Pa 25.00 



.Tames Verner, Drexei Hill. Pa 25.00 



George Aeugle, Philadelphia 25.00 



Karl Muller, Jr., Philiidelphia 25.00 



Macaw Bros.. Merion. Pa 25,(10 



Harry S. Betz Nurserv Co.. Philadelphiii 25.00 



.John H. Svkes, Allentown. Pa 25.00 



E. N. Kroninger, Allentown, Pa 25,00 



C. U. Liggit, Philadelphia 25,00 



,Iohn F. Horn & Bro.. Allentown, Pa... 25.00 



Harry S. Betz, Philadelphia 25.00 



Oias. Vorkeller, Bethlehem, Pa 15.00 



M. J. Callahan. Philndelphia 15.00 



George Criiig, Philadelphia 15,00 



Wm. B. Koehler. Philadelphia 15.00 



Aug. Muller, Philadelphia 10,00 



Aug. Doemling. Ij)nsdowne, Pa 10,00 



John Hanlon & Sons. Prankford, Pa 10,00 



Richard Heron. Philadelphia 10.00 



Wyatt Flower Shop, Philadelphia 10.00 



Max H. Roth. Philiid(>lphia 10,00 



•Tohn Bever, Philadelphia 10,00 



John G. Aschmann, Philadelphia 10.00 



Rupert Kienle, Philadelphia 10.00 



J. Wolff Moore, Philadelphia 10.00 



Hillhorn Darlington, Dovlestown. Pa 10.00 



Edward TowIIl, Roslyn, Pa 10,00 



Zleger & Son, Oermantown, Pa 10,00 



Colflesh & Noe. Yeadon. Pa 10. OO 



Wm. Didden, Philadelphia 10 00 



Wm. Munro, Drexei Hill. Pa 10,00 



H. J. Miller. Philadelphia 5,00 



Eugene J. Shfellem, Philadelphia 5,00 



Mrs. J, McCusker, Philadelphia 5,00 



.Tames McClave. Philadelphia 5,00 



Otto Didden, Philadelphia 5,00 



L. B. Domheim, Philadelphia 5.00 



Rose Flower Shop, Philadelphia 5,00 



Frank N. Polltes, Philadelphia 5.00 



Chas. Bradin, Philadelphia 5,00 



C. M. Ehret, Philadelphia 5.00 



.Tohn O. Eisele, Philadelphia 5.00 



Julius Wolff, Jr.. Philadelphia 5,00 



G. E. Samfman, Philadelphia 5.00 



Fliegel & Christiansen. Philadelphia.... 5,00 



E. Bernheimer, Philadelphia (1 year).. 5.00 



Total for one year $2,360.00 



BY PETER A. CHOPIN, NEW ORLEANS, 



Abele Bros., New Orleans $ 10.00 



Henry Scheuermann. New Orleans 10.00 



Peter A, Chopin. New Orle.ins : 25.00 



Soheiniik the Florist, New Orleans 25,00 



Avenue Floral Co.. New Orleans 25 OO 



J. C. Quinette. New Orleans 5,00 



H. C, Poesoher. New Orleans 5,00 



Henry Krnnk. New Orleans 5.00 



Henry Cook. New Orlenns 5.00 



II. E. Dressel, New Orleans 5 00 



.\. Alost. New Orleans .-,.0O 



J. St. Mard, New Orleans 5.00 



Total for one year $ 130,00 



BY CHARLES PLtTMB, DETROIT. 



F. Schneider & Sons, Detroit $ 10 OO 



.Tohn Hitter, Flint, Mich 10 00 



Roy M. Smith, Flint, Mich 10 00 



H. J. Bell. Birmingham, Mich 10 00 



Paul K. Murphy, Detroit lo!oo 



Mrs, Margaret Heyerlin, Detroit 10,00 



Lewis Maire. Detroit 10,00 



France & Vandegrlft, Detroit lo!oO 



Art Floral Co., Detroit $ 10.00 



M. S. Paterson, Detroit 10.00 



C. W. Asman, Port Hunm, Mich 10.00 



W. Munt, St. Clair. Mich 10.00 



Michigan Cut Flower Exchange, Detroit 50.00 



E. A. Fetters, Detroit 50.00 



Chas. H. Plumb Co., Detroit 50.00 



Total for one year $ 270.00 



BY H. F. A. LANGE, WORCESTER. MASS. 



Harry I. Randall, Worcester $ 60.00 



Samuel E. Flerer, Worcester 5.00 



Quarrey T. Florello, Worcester 15.00 



H. F. Littlefield, Worcester 25.00 



II. F. A. Lange Estate, Worcester 60.00 



F. B. Madaus, Worcester 10.00 



Total for one year $ 175.00 



BY E. G. GILLETT, CINCINNATI. 



E. G. Gillett, Cincinnati $ 25.00 



Chas. Pfeiffer's Sons, Cincinnati 15.00 



Total for one year $ 40.00 



BY L. STAPP. ROCK ISLAND, ILL. 



L. Stapp Co., Rock Island $ 15.00 



H. G. Pauli, Davenport, la 5.00 



Wm. Goes, Bettendorf, la 5.00 



Wm. H. Knees & Sons, Moline, III 5.00 



Total for one year $ 30.00 



BY OELSCHIG & SONS, SAVANNAH, GA. 

 H. C. Oelschig & Sons, Savannah, Ga..$ 25.00 

 Mills, Florist, Inc., Savannah, Ga 25.00 



Total for one year $ 50.00 



All other volunteers who have re- 

 ceived subscription books and have com- 

 pleted a canvass of their respective lo- 

 calities are requested to turn in their 

 reports at once. Anyone having a book 

 who has found it inconvenient to give 

 the necessary time to a canvass, should 

 notify the secretary to this effect and 

 return the book to the secretary's office, 

 as the publicity committee is anxious to 

 keep all the books employed. 



The trade at large throughout the 

 country seems to be aroused to the im- 

 portance of continuing the national ad- 

 vertising, as is evidenced in the many 

 communications promising support com- 

 ing to the secretary's office. 



HOW MUCH WE SPEND. 



At the Toronto meeting of the pub- 

 Ucity committee, J. F. Ammann sub- 

 mitted the following as to what he con- 

 sidered to be a conservative estimate of 

 the amount of general advertising being 

 done each year by the florists' trade in 

 this country: 



National eoSperative advertising. .. .$ 40,000.00 



Local cooperative advertising in 



about t^-enty-five communities... 150,000.00 



400 slogan boards erected at $100 



each 40,000.00 



S. A. F. Publicity Service Bureau 



sales 20.000.00 



Individual, direct by mail 400.000.00 



Individual, calendar advertising 300,000.00 



10.000 window slogan signs, value 

 $5 each 50,000.00 



Local individual newspaper adver- 

 tising by 5.000 retailers, average 

 of $100 each 500,000.00 



Conservative estimate of free write- 

 ups of local "Say It with Flow- 

 ers" week campaigns. . 100,000,00 



Slogan advertised in various ways 



by 15,000 florists at $.50 eiich 750,000.00 



Grand total of present-day ad- 

 vertising .■ $2„350,0OO,0O 



DELINQUENTS, TAKE HEED! 



A number of subscribers to the fund 

 are still delinquent in their subscrip- 

 tions. The delinquency may be uninten 

 tional, but these subscribers are re- 

 minded that if their subscriptions were 

 in the hands of the treasurer, the com- 

 mittee would be able to place contracts 

 for the new year's advertising, a moat 

 important proceeding just now. If you, 



