OCTOBiB 27, 1921 



The Florists^ Review 



23 



WLWJl^l^l^'tiSA]l^'tiS<Jl^[^l^lV8yMiit^[X8'J[«^ 



NATIONAL PUBLICITY 



SECUETAUY'S OFFICE: 43 WEST EIGHTEENTH STUEET, NEW YORK. 



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FALL ADVERTISING STARTED. 



The fall advertising has been in 

 progress for some time, and will be con- 

 tinued as long as funds are available. 

 The following is a list of the weeklies 

 and monthlies at present in use: 



Issues 



Weekly: Oct. Nov. Dec. 



Collier's Weekly i 8 12 24 



Ute 2-2 W 10 



Argosy— All Story 15 2« 17 



Outlook 1 5 3 



Independent 8 12 10 



Christian Herald 1 19 17 



Scientific American 1 10 



Monthly: Issues: 



Country Life Nov. and Dec. 



SIcIx'au's Magazine Nov. and Dec. 



House and Garden Nov. and Deo. 



Vogue Nov. and Dec. 



The.itre Nov. and Dec. 



Sunset .Nov. and Dec. 



Munsey'e Nov. and Dec. 



Hearst's Nov. and Dec. 



IJed Hook Nov. and Dec. 



Atlantic .Nov. and Dec. 



Keview of Reviews N<iv. and I)ec. 



Century .Nciv. and Dec. 



Harper's Ndv. and Dec. 



Scrihner's .\ov. and Dec. 



World's Work Nov. and Dec. 



Motion Picture Dec. and .Ian. 



Photo Play Dec. and .Ian. 



Scientific American (chanKing I'roni 

 weekly to niontlily) Nov. 



YOUR FAIR SHARE. 



Many florists have seemed to be in 

 doubt as to the amount considered to 

 be a just subscription to the campaign 

 fund. The publicity committee, after 

 careful consideration, suggests that a 

 determination made upon the following 

 scale, based on one-tenth of one per cent 

 of gross income, would be a most equita- 

 ble one: 



Gross income: Suliscriptiim 



.$ 5,000 to $ 10,000 .i! 10.00 



10,000 to 20,0<M> 20.00 



20,000 to 30,000 30.00 



30,000 to 40.000 40.00 



40.000 to 50.000 ,-.0.00 



.Vl.OOO to 60.000 GO.OO 



GO.OOO to 70.000 70.00 



70,000 to 80,000 80.00 



80,000 to 90,000 OO.OO 



90,000 to 100,000 100.00 



lOO.OtK) to 125,(K)0 125.00 



125.000 to 1,50.000 1.50.0O 



150.000 to 175,000 175.00 



175,000 to 200,000 200.00 



200,000 to 22.5.000 225.00 



225,000 to 250,000 250.00 



2,->0,000 to 275,000 275.00 



275.000 to 300.000 300.00 



.SOO.OOO to 325.000 .325.00 



325.000 to 3.50.000 3.50.00 



3,50.000 to 375.000 375.00 



.375,000 to 400,000 400.00 



400,000 to 4'.>5.000 425.00 



425.000 to 4.50,000 450.00 



4,50,000 to 475,000 475.00 



475,000 and upwards .500.00 



NEW SUBSCRIPTIONS COMING IN. 



Reports so far received from those 

 who received the subscription books put 

 out in the interests of the campaign are 

 most gratifying, showing that those who 

 volunteered to push the campaign in 

 their respective districts have been in 

 the main faithful to their intentions. 

 It was decided at the recent nit>eting 

 of the publicity committee hold in To- 

 ronto to print an additional supjily of 

 these books, to meet tlio many requests 

 now in hand for them. 



In connection with this work, the ef- 

 forts of Mark P. Mills, of Philadelphia, 

 are worthy of particular mention. Mr. 

 Mills put his heart and soul into the 

 project, and at the time of writing this 

 report has turned in sixty-seven sub- 

 scriptioMs, which aggregate $2,.360, and 



run for four years at a total of $9,420. 

 Mr. Mills has not ceased effort by any 

 means, another list of subscriptions be- 

 ing already in hand, record of which 

 must be deferred for a future report. 



Other workers have also performed 

 very creditable work, as will be seen by 

 their preliminary reports in the follow- 

 ing list. And the good work is going 

 on. The subscriptions recorded as be- 

 ginning January 1, 1922, and continuing 

 four years save where noted otherwise, 

 are: 



BY MARK p. MILI>^, PIIILADELI'IIIA. 



S. S. Pennock Co., Philadelpliia S .300. (Mi 



S. S. Pennock Co., Raltimore 100. 0(i 



S. S. Pennock Co., Washington 100.00 



I,eo Niessen Co., Pliiladelpliia 250. (Ml 



Hohert Criiig Co., Norwood Station. I'a. 10(1.0(1 



Henry .\. Dreer, Inc., Piiiladelphia 10(1. (Hi 



II. P. Michell Co.. Philadelphiii TOO. 00 



Alfred Hurton, Cliestnut Hill. Pa 100. (Kl 



George Hurton. Chestnut Hill. Pa 100. (K> 



Alfred M. Campbell, Strafford. Pa lOO.Od 



('has. H. Grnkelow, Phihulelphia .50.00 



Wm. K. Harris, Philadeliiliia .50.00 



Victor Grosliens. Uoslyn. P.i .50.00 



.'^tephen >Iortensen. Soutliampton, Pa... .50. ltd 



Aschmann P.ros., Philadelphia ,'?0 (Id 



Frank M. Ross. Philadeliiliia 25.00 



Emil H. Geschick. Philadelpliia L'5.0(t 



Henry I. Faust. Philadelphia .'5(1(1 



.loseph lieavis & Son. Philadelphia 25.(10 



.T. ,T. Ilahermehl, Philadelphia 25(10 



David Anderson. Philadelpliirt '25.00 



Kobt. Scott & Son, Sharon Hill, Pa 25.00 



■Tames Verner, Drexel Hill. Pa 25.00 



Ge<irge Aeugle. Philadeliiliia 25.00 



Knrl Muller, Jr.. Philadelphia 25 (Ml 



Macaw Bros.. Merion. Pa '_'5.(Mi 



Harr\- S. Betz Nurscrv Co.. Philadelphia 25.0(1 



.fohn H. Sykes, Alleiitown. Pa 25 (Kl 



E. N. Kroninger. Alleutown, Pa 25.00 



C. V. I.iggit, Philadelphia 25.00 



.Tohn F. Horn & Bro.. Allentown, I'a... 25.00 



Harry S. Betz, Philadidphia 25.00 



Clias. Vorkeller, Bethlehem. Pa 15.00 



M. ,1. Callahan. Pliiladelpliia 15.00 



George Craig. Philadelphia 15.00 



Wm. H. Ko(diler. Philadelphia 15.(111 



,\ng. Muller, Philadelphia 10 0(1 



Aug. Doemling. I<ans(lo\vne. Pa 10 00 



.Tohn Hanlon & Sons. Frankford, Pa 10.00 



Richard Ilernn. Pliiladolplua 10.00 



Wvatt Flower Shop, Philadelphia 10 (V> 



Max H. Both. Philadelphia 10.00 



.Tohn Bevcr. Philadelphia 10.00 



.Tohn G. Aschmann. Philadelphia 10(10 



Uupert Kienle, Philadelphia 10.00 



.1. Wolflr Moore, Philadelphia 10 00 



Hillborn Darlington. Dovleslown. Pa 10.00 



Edward Towill, Roslyn. Pa 10 OO 



Zleger & Son. Germnntown. Pa 10 00 



Colflesh & Noe, Yendon. Pa 10 00 



Wm. Didden, Philadelphia 10 00 



Wm. Miinrn, Drexel Hill. Pa 10.00 



H. ,T. Miller. Philadelphia 5.00 



Eugene ,T. Shellem. Philadelphia 5.00 



Mrs. .T McCusker, Philadelphia 5 (H» 



,Tames ifcClave. Pliiladelphia 5.00 



Otto Didden. Philadelphia 5.00 



J,, n. Dornhelm, Philadelphia 5 00 



Rose Flower Shop. Philadelphia 5.00 



Frank N. Polites. Philadelphia 5.00 



Chas. Bradin. Philadelphia 5.00 



C. M. Ehret. Philadelphia 5.00 



.Tohn G. Elsele, Philadelphia 5.00 



.Tulius Wolff, ,Tr.. Philadelphia 5.00 



G. E. Samtman. Philadelphia 5.00 



Fliegel & (^iristiansen. Phil.idelphia . . . . 5.00 



I-^ Bernheimer, Philadelphia (1 year).. 5.00' 



Total for one year $2.3r.O (Kl 



BY PETER A. CHOPIN, NEW ORLEANS. 



.\hele Bros., New Orleans .<! 10.00 



Henry Scheuermann. New Orleans 10 00 



IVter A. Chopin. New Orleans 25 00 



Scheiniik the Florist. New Orleans '25 (Ml 



.\ venue Floral Co.. Ni'W Orleans 25 (lO 



.T. C. Quinette. New Orleans 5.00 



H. C Doescher. New Orleans 5.00 



Henr\' Kraak. New Orleans 5.00 



Heiirv Cook. New Orh'aiis 5.00 



H. E. Dress,. I, New Orleans 5 00 



.\. .\lnsf. New Orleans .-,(10 



,T. St. Mard, New Orleans 5. (Ml 



Total for one yeai- $ 130 oo 



BY CHARI-ES PLIMB, DETROIT, 



F. Schneider & Sons. Detroit $ 10.00 



.Tohn Ritter. Flint. Mich 10 00 



Roy M. Smith, Flint, Mich 10 00 



II. .T. Bell. Birmingham. Mich 10 (W 



Paul K. ^^urphy. Detroit 10.00 



^frs. Margaret Beyerlin. Detroit 10.00 



Lewis Maire. Detroit 10.00 



France & Vandegrift. Detroit 10.00 



Art Floral Co., Detroit $ 10.00 



.M. S. Paterson, Detroit 10.00 



C. W. Asnian, Port Huiou, Mich 10.00 



W. Munt, St. Clair. Mich 10.00 



Jlichigan Cut Flower Ex<-liange, Detroit ,50.00 



E. A. Fetters, Detroit .50.00 



Chas. H. Plumb Co., Detroit 50.00 



Total for one year $ 270.00 



BY H. F, A. LANGE, WORCESTEU. MASS. 



Harry I. Randall, Worcester $ (iO.OO 



Samuel E. Fierer, Worcester 5.00 



Quarrev T. Florello. Worcester 15.00 



H. F. Littlefield, Worcester 25.00 



H. F. A. I^inge Estate, Worcester CO.OO 



K. B. Madaiis, Worcester 10.00 



Total for one year $ 175.00 



BY E. G. GII.I-ETT, CINCINNATI. 



I". G. Gillett, Cincinnati $ 25.00 



Clias, Pl'eitfer's .Sons, Cincinnati 15.00 



Total for one year $ 40.00 



BY L. STAPP, ROCK ISLAND, ILL. 



L. Slapp Co., Rock Island .$ 15.00 



H. G. Pauli, Davenport. la 5.00 



Wm. Goos, Bettendorf, la 5.00 



Wm. II. Knees & Sons, Moliue. Ill 5.(X) 



Total for one year .$ 30.00 



BY OELSCIIIG & SONS, SAVANNAH, GA. 



H. C. Oelschig & Sons, Savannah, Ga..$ 25.00 

 -Mills, Florist, Inc., Savannah. (Ja 25.00 



Total for one year $ 50.00 



All other volunteers who have re- 

 ceived subscription books and have com- 

 pleted a canvass of their respective lo- 

 calities are requested to turn in their 

 reports sit once. Anyone having a book 

 who has found it inconvenient to give 

 the necessary time to a canvass, should 

 notify the secretary to this effect and 

 return the book to the secretary's office, 

 as the publicity committee is anxious to 

 keep all the books employed. 



The trade at large throughout the 

 country seems to be aroused to the im- 

 portance of continuing the national ad- 

 vertising, as is evidenced in the many 

 communications promising support com- 

 ing to the secretary's office. 



HOW MUCH WE SPEND. 



At the Toronto meeting of the pub- 

 licity committee, J. F. Ammann sub- 

 mitted the following as to what he con- 

 sidered to be a conservative estimate of 

 the amount of general advertising being 

 done each year by the florists' trade in 

 this country: 



National cooperative advertising. .. .$ 40.000.00 



Local cooperative advertising in 



alKjut twenty-five (-ommunities. . . 150.000.00 



400 slogan boards erected at $100 



each 40.000.00 



S. A. F. Publicity Service Bureau 



sales 20.000.00 



Individual, direct by mail 400.000.00 



Individual, calemlar advertising.,.. 300.000.00 



10.000 window slogan signs, value 



•S5 each 50,000.00 



Lo<al individual newspaper adver- 

 tising by 5.000 retailers, average 

 of $100 each 500,000.00 



Conservative estimate of free write- 

 ups of local "Say It with Flow- 

 ers" week i.impaigns 100,000.00 



Slogan .idvcriised in various ways 



by 15,000 florists at $50 each 750,000.00 



Grand total of presentdav ad 



vertising ." $2,3.50.000 00 



DELINQUENTS, TAKE HEED! 



A number of subscribers to the fund 

 arc still delinqu(Mit in their suhscrip 

 tidiis. The delinquency mav be unintcn 

 tional, but these subscribers are re- 

 minded that if their subscriptions were 

 in the hands of the treasurer, the com- 

 mittee would be ;ible to place contracts 

 for the new year's advertising, a most 

 important proceeding just now. If you, 



