The Florists' Review 



OcTOBU 27, 1921 



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_The florirts whose cards appear on the pages carrying this head, are prepared to fill o rders 

 from other florists for local delivery on the usual basis. — ■ 



A Message to Memphis; an F. T. D. 

 Order for West Tennessee, Arkansas, or 

 Mississippi and parts of Alabama - -Wire 



IDLEWILD 



GREENHOUSES 



TWO 

 STORES 



Main Store 

 89 S. Main St. 



Branch Store 

 234 East St. 



Then Idlewild Flowers—First Quality—plus all the 

 Artistry of Idlewild Floral Designers, and Prompt 

 Service completes your customer's message to 



*'Say It with Flowers" 

 Idlewild Flowers 



W. H. ENGLEHART, 

 President and Manager 



Memphis, Tennessee 



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GROWERS' MEETINGS 



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CINCINNATI GROWERS MEET. 



The Cincinnati district of the Na- 

 tional Flower Growers' Association 

 held a meeting October 19, at which 

 considerable enthusiasm was displayed. 

 Not only were marketing conditions dis- 

 cussed, but many subjects of consider- 

 able interest to the grower were taken 

 up. Many valuable points regarding 

 the growiiQg of different flowers were 

 brought out. Those present considered 

 their time well spent and it was decided 

 to hold monthly meetings in the future, 

 on the first Wednesday of each month. 

 Several new members were taken in at 

 this meeting and, according to reports, 

 this will be a common thing at future 

 meetings. Joseph Imholte, Sec'y. 



OHIO GROWERS MEET. 



The Ysungstown section of the Ohio 

 district of the National Flower Grow- 

 ers' Association held a meeting Wednes- 

 day evening, October 19j which was the 

 first of the season. 



A banquet was served at the T. M. 

 0. A. for an attendance of twenty-six. 

 This is just double the attendance of the 

 first meeting held by the growers, April 

 1.' After the banquet was served, Her- 



man Knoble delivered his paper on 

 "Cost Systems in the Greenhouse," 

 which was followed by an interesting 

 discussion. State Treasurer George 

 Bate gave a short report of the financial 

 conditions of the Ohio district, showing 

 that the organization is in a healthy 

 condition. State Secretary L. C. Vinson 

 gave a report of the progress made 

 throughout the state in the organiza- 

 tion work and the plans that have been 

 developed for the future work of the 

 association. A short business meeting 

 was then held, with President William 

 Meine in the chair. After the short dis- 

 cussion, committees were appointed as 

 follows: First, a program committee 

 that will meet and develop a program 

 for the succeeding meetings throughout 

 the year, selecting subjects to discuss 

 and out-of-town experts to present the 

 subjects; second, a membership commit- 

 tee, the duty of which is not only to 

 secure new members, but to keep the 

 attendance record up to 100 per cent. 



As the discussion during the evening 

 showed two big problems confronting 

 the industry, those of finding the cost 

 of growing their stocks and better meth- 

 ods of merchandising it, it was decided 

 that committees should be formed on 



both of the above subjects. The cost 

 committee will discuss the cost of grow- 

 ing current crops during the year as they 

 come to market. It is felt that this 

 will be the best method possible of pre- 

 venting any cutting of prices, as the 

 sooner information is assimilated as to 

 the cost of growing stock, the less liable 

 growers will be to cut prices. The duty 

 of the merchandising committee will be 

 to keep track of supply and demand and 

 to develop sales schemes in plenty of 

 time to prevent any possible glut. 



After the decision to appoint these 

 committees, it was then decided to hold 

 regular monthly dinners at the Y. M. 

 C. A. on the second Tuesday of each 

 month. L. C. Vinson, Sec'y. 



GROWERS AT PEORIA. 



Sixty Present. 



The St. Louis district of the National 

 Flower Growers' Association held its 

 fourth quarterly meeting October 18, at 

 Peoria, 111., in the Gold room of the Jef- 

 ferson hotel. Sixty delegates attended 

 and were made comfortable during their 

 stay by the local entertainment com- 

 mittee, composed of James N. Cole, 

 chairman; H. Baer, Otto Siebenthal, 

 Charles Loveridge and L. J. Barker. 

 Secretary Beneke, of St. Louis, arrived 

 a day in advance to complete a program 

 for the meeting. 



At 9 a. m., October 18, the following 

 committees held meetings for reports 

 to the executive committee: Pot plant 



