The Florists' Review 



OCTOBBK 27. 1921 



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■but the biggest thing in 

 YOUR business? 



No — it isn't your greenhouses or your 

 customers. You can build new green- 

 houses in a reasonably short time, and 

 you can, by judicious advertising, win 

 new customers. But the biggest thing 

 in your business, in anybody's business 

 and in everybody's business is 

 confidence — confidence in yourself, 

 confidence in your organization, confi- 

 dence in your products, confidence in 

 the people to whom you sell and confi- 

 dence in the people from whom you buy. 



Without confidence in all of these, you 

 could not hope to succeed permanent- 

 ly; without confidence in most of them, 

 success at best would be short-lived; 

 with confidence in but a few of them, 

 your soul would be continually 

 harassed; without confidence in any 

 of them, you could not remain in busi- 

 ness a day. 



Now, you have confidence in yourself 

 or you wouldn't be in business; you 

 have confidence in your organization 

 or you couldn't stay in business; you 

 have confidence in The Review or you 

 wouldn't be reading this Ad. And — 



— if you have unqualified confidence in 

 the concern from which you buy your 



greenhouses, you are indeed blessed 

 among men. But — 



— confidence in the concern from 

 which you buy your greenhouses 

 means that you have complete faith in 

 the highstandard of the materials used; 

 complete faith in the careful attention 

 with which your order is handled; ab- 

 solute assurance that the specification 

 means what it says and says what it 

 means and that the greenhouse builders 

 will adhere to it; absolute assurance 

 that delivery will be made promptly, 

 barring conditions that affect all alike; 

 and the restful assurance that you can 

 sleep soundly at night, and focus all 

 your attention on your business in the 

 day without a single little ghost of a 

 doubt arising in your mind as to what 

 your greenhouse w^ill be like when you 

 get it. 



These may seem little things to you 

 now, but when you are about to invest 

 your good, sound United States cur- 

 rency in new greenhouses, they should 

 loom large in your thought. So go 

 into executive session with yourself 

 and take up this matter of confidence 

 — the biggest thing in your business. 



FOLEY has only one rule of business 

 — the Golden Rule 



The FOLEY GREENHOUSE Mfg. Co. 



3248 West Thirty-fir^ Street 

 CHICAGO, ILLINOIS 



