152 



The Florists' Review 



(>C rOHEK "J?, 19"_'l 



:tN,J 



■but the biggest thing in 

 YOUR business? 



No — it isnl your greenhouses or your 

 customers. You can build new green- 

 houses in a reasonably short time, and 

 you can, by judicious advertising, win 

 new customers. But the biggest thing 

 in your business, in anybody's business 

 and in everybody "s business is 

 confidence — confidence in yourselt, 

 confidence in your organization, confi 

 dence in your products, confidence in 

 the people to whom you sell and confi- 

 dence inthe peoplefrom whomyoubuy. 



Without confidence in all of these, you 

 could not hope to succeed permanent- 

 ly: without confidence in most of them, 

 success at best would be short-lived: 

 with confidence in but a few of them. 

 >• o u r soul would be c o n t i n u a 1 1 >• 

 harassed: without confidence in any 

 of them, you could not remain in busi- 

 ness a day. 



Now. you have confidence in yourself 

 or you wouldn't be in business: you 

 have confidence in your organization 

 or you couldn't stay in business: you 

 have confidence in The Review or you 

 wouldn't be reading this Ad. And — 



— if you have unqualified confidence in 

 the concern from which you buy your 



greenhouses, you are indeed blessed 

 amon^i men. But — 



— confidence in the concern from 

 which you buy your greenhouses 

 means that you have complete faith in 

 the highstandard of the materials used: 

 complete faith in the careful attention 

 \A'ith which your order is handled: ab 

 solute assurance that the specification 

 means what it says and says what it 

 meansand thatthe greenhousebuilders 

 will adhere to it: absolute assurance 

 that delivery will be made promptly, 

 barring conditions that affect all alike: 

 and the restful assurance that you can 

 sleep soundly at night, and focus all 

 your attention on your business in the 

 day without a single little ghost of a 

 doubt arising in your mind as to what 

 your greenliouse will be like when you 

 get it. 



These may seem little things to you 

 now. but when you are about to invest 

 your good, sound United States cur- 

 rency in new greenhouses, they should 

 loom large in your thought. So go 

 into executive session with yourself 

 and take up this matter of confidence 



— the biggest thing in your business. 



FOLEY has only one rule of business 

 — the Golden Rule 



The FOLEY GREENHOUSE 



3248 West Thirty-fir^ Street 

 CHICAGO. ILLINOIS 



